Gary Wiggins

Salesforce CRM Administrator

Rochester Institute of Technology

May 2025 - Current (1 year 3 months)

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Photographer & Website Contributor

May 2024 - Current (2 years 3 months)

Senior Salesforce Administrator

Norstella

Jan 2024 - Apr 2025 (1 year 4 months)

Key Accomplishments: - Collaborated with a team of six administrators to maintain and update three Salesforce systems supporting approximately 600 users across the organization. - Executed complex org migration by partnering with internal stakeholders and external consultants to successfully merge a legacy Salesforce org into a new, unified platform, ensuring minimal disruption to business operations. - Engineered a sophisticated lead routing automation system handling thousands of monthly leads from multiple third-party systems, ensuring accurate distribution to sales teams across global locations and improved response times and lead conversion. - Enhanced data integrity by maintaining and optimizing integration with Snowflake data warehou

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Salesforce Administrator

Nov 2022 - Jan 2024 (1 year 3 months)

Key Accomplishments: - Deployed Custom Apps, Objects, and Automation for each department in the Salesforce platform - Customized Salesforce Sales Cloud and Salesforce Service Cloud to better support the business’s needs - Designed and deployed custom integrations with external partners and internal web platform - Identified and implemented third-party systems to support business needs and add system capabilities Primarily responsible for the following systems: - Salesforce Sales Cloud - Salesforce Service Cloud - Hubspot (administrator only) - Docusign - Cloudingo - Omnitora Declarative Webhooks - Calendly - FormAssembly - Match-My-Email Solo Salesforce administrator responsible for managing the technology to support Solar Insure’s revenue

Business Systems Engineer

Fathom

Jan 2022 - Oct 2022 (10 months)

Key Accomplishments: - Oversaw the effort to optimize the performance of Certinia (FinancialForce), enabling a more streamlined workflow in the platform and improved reporting, resulting in a 20% reduction in the time spent on weekly, quarterly, and annual financial reporting. - Built standardized performance reports utilizing SOQL queries, MAQL (Mavenlink), in-system reports, and Excel tables to measure the leading performance indicators across four departments. - Increased CRM adoption by 30% by optimizing the system's user interface, increasing training resources, and providing more incentives for usage. This included standardized monthly reporting customized for each department and providing cloud-based system documentation for primary

Marketing Manager

Fathom

May 2020 - Dec 2021 (1 year 8 months)

Key Accomplishments: - Established and maintained scalable lead generation and database management processes, ensuring best practices. These practices lead to a 30% increase in user productivity and a decrease in the system's bad or outdated data. - Developed and delivered comprehensive training materials, documentation, and tools for solutions consultants, contributing to increased sales pipeline efficiency. - Collaborated with cross-functional teams to optimize sales processes, particularly leveraging HubSpot capabilities, resulting in improved sales results and better performance metric tracking. - Implemented strategic segmentation based on user behavior, leading to more targeted and effective lead-nurturing workflows. - Successfully or

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Director, Marketing & Sales Operations

Dec 2018 - May 2020 (1 year 6 months)

Key Accomplishments: - Managed company-wide transition to Salesforce Lightning Experience by creating a project plan, documenting new features, and leading training sessions for each department. - Implemented company-wide Salesforce training standards for each department by conducting research, holding meetings, and creating a standard for each department based on their needs. - Created a new set of metrics, reports, and data model changes in Salesforce, enabling the executive team to track the adoption of products and solutions. - Created and implemented Revenue Team Strategies encompassing Lead Generation, Marketing Programs, audience targeting, Go-To-Market Strategies, and related marketing communications. - Assisted in developing the ma

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Director of Marketing

Nov 2018 - Oct 2019 (1 year)

Key Accomplishments: - 20% Year-Over-Year growth in Ticket Sales - 40% Year-Over-Year growth in total Social Media Audience - 20% Year-Over-Year growth in Email Audience Size - 5% Year-Over-Year growth in Average Email Open Rate Key Responsibilities: - Developed and implemented the primary marketing strategy for the club - Identified and managed all paid media for the club, including Social Media (Facebook, Twitter, Instagram), Paid Promotional Appearances, Radio Ad Spots, Digital Ads (targeted paid newsletters) - Managed a team of four employees that were responsible for social media, video marketing, and in-game promotions - Created in-game promotions for corporate sponsors - Oversaw all internal marketing and CRM systems for the club

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Marketing Coordinator

Mar 2018 - Sep 2018 (7 months)

Key Accomplishments: - Worked with a small team to establish Corporate Branding, Internal Systems, Team Merchandise and other key partnerships in three months - Built Facebook and Twitter audiences to over 1,000 fans in under 12 months Key Responsibilities: - Developed and integrated CRM, Ticket Management, Website Analytics, Email Marketing, and Social Media Systems - Created and Implemented initial marketing strategy for the club - Identified and managed relationships with primary merchandise vendors - Drove day-to-day Social Media promotion for the club - Managed paid media promotions for the club - Launched and oversaw video live-streaming service for the club

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Multimedia Manager

Apr 2017 - Sep 2017 (6 months)

- Developed Video Live-Stream system for the club - Created a branded motion graphics package for the 2017 NPSL season - Supervised a game-day staff of three team members to ensure all promotional video requirements were met

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Manager, Marketing Programs

May 2016 - Dec 2018 (2 years 8 months)

Key Accomplishments: - Formulated and executed impactful social media strategies, establishing Speedeon Data as a thought leader in relevant industries. - Utilized HubSpot and Salesforce Sales Cloud to effectively drive sales and marketing efforts. - Implemented automated email campaigns, lead capture forms, and marketing prospecting activities, contributing to increased efficiency. - Compiled and published insightful industry reports tracking business intelligence for key industries, customers, competitors, and partners. - Oversaw the shooting, editing, and production of engaging videos for various marketing channels, including social media, newsletters, and the company website. Marketing Programs Manager responsible for developing go-to-m

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Student Assistant-Video Production

Aug 2015 - May 2016 (10 months)

Responsible for storyboarding, directing, shooting, animating graphics, and editing video content to promote various topics and events to align with the Taylor Institute’s overall marketing communications strategy. Also responsible for estimating and developing potential client bids.

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Social Media Intern

Professional Golfers' Association-Bridgestone Invitational

Aug 2015

-Took photos highlighting the fan experience at the tournament, as well as PGA brand partnerships. Photos were used on official social media channels and for various promotions throughout the year.

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Owner/Lead Producer

Aug 2014 - Jan 2020 (5 years 6 months)

-Plan, film, and edit videos for a wide variety of clients -Collaborate with clients to create and implement marketing strategies combining technology with creative solutions

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Marketing & Video Production Associate

May 2014 - May 2016 (2 years 1 month)

Provide key support to an in-house marketing team responsible for brand strategy and positioning, marketing plan development and execution, and content development. Responsible for the implementation of earned, paid and social media initiatives, tradeshow marketing and other sales support, and business intelligence activities. Social Media Management Responsible for developing and implementing social media strategies. Utilize social media platforms to interact with potential customers and partners on designated virtual platforms. The goal is to position Speedeon Data as a thought leader in the minds of relevant companies. Marketing Automation Management Utilize Hubspot to distribute content to interested parties and score/nurture leads thro

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Marketing Consultant

Keepin’ It Radio

Apr 2012 - Aug 2014 (2 years 5 months)

- Managed a marketing team consisting of a graphic designer and web designer to promote radio station shows and concerts. - Created a go-to-market strategy for on-air promotions, social media outreach, print advertising to engage our target audience in Northeast Ohio. - Developed and implemented reporting standards to demonstrate success of each marketing campaign.

12W20 Carpentry Masonry Specialist (Team Leader)

US Army Corps of Engineers

Dec 2008 - Dec 2017 (9 years 1 month)

Deployment in support of Operation Enduring Freedom | 2012-2013 -Managed teams of 5-7 people in order to complete various construction projects as assigned by higher command. Participated in developing the overall project plan, site recon, and blueprint.

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