J

Jessica Amaral

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Global Demand Generation Manager | Paid Media | B2B | SaaS
Portugal
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Jobs verified_user 0% verified
  • Sami
    Head of Growth
    Sami
    Nov 2025 - Current (1 year)
    Sami lets you easily build automated workflows that optimize your ads 24hrs/day across LinkedIn, Google, Meta, and YouTube. Reduce up to 30-40% wasted spend, and 2X your team's productivity with real-time alerts sent to Slack 🚀
  • A
    Head of Growth
    AdConversion
    May 2024 - Current (2 years 6 months)
    - Responsible for driving growth at AdConversion Agency, Community and Academy. - Overseeing Marketing and Revenue Operations; including demand generation, ABM, analytics, content and SEO.
  • RELEX Solutions
    Head of Digital Channels
    RELEX Solutions
    Jan 2024 - May 2024 (5 months)
  • RELEX Solutions
    Global Demand Generation Manager
    RELEX Solutions
    Jan 2023 - Jan 2024 (1 year 1 month)
    - Plan, execute and optimize effective demand generation programs across channels (Linkedin, Facebook/Instagram, Google Ads, Display) to build awareness, drive pipeline and move prospects down the sales funnel. - Analyze and report on results to identify which tactics and experiments are worth scaling and where we should adjust our approach. - Work closely with Content, Brand & Design, Business Development, Product, and Field Marketing teams to develop effective campaigns and landing pages that maximize the impact of our content and local activities.
  • Metadata
    Senior Performance Marketing Manager
    Metadata
    Jan 2022 - Dec 2022 (1 year)
    B2B marketers use Metadata's demand generation platform to automate their paid campaigns and drive more revenue. I'm responsible for the performance of over 25+ B2B companies, including helping with Demand and Lead Generation strategies through Linkedin, Facebook, Google, and Display Programmatic on the Metadata platform, focusing on brand awareness, and increasing pipeline and ROI.
  • Nutrium
    Performance & Growth Marketing Specialist
    Nutrium
    Feb 2021 - Jan 2022 (1 year)
    - Performance Marketer responsible for lead generation and revenue growth through digital media channels, developing integrated campaign plans across paid search, display, video, paid social, and other growth marketing strategies. - Budgeting and creating advertising campaigns on Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other platforms. - Analysis of the effectiveness of the digital marketing campaigns using tools such as Google Analytics, Amplitude, Intercom, Hotjar, and Facebook Pixels. - Experiments and personalizations with Google Optimize. - Dashboard creation using Supermetrics + Google Data Studio. - Contributing to brand creation and positioning in North America, Europe, and Latam (Brazil, Mexico, and Argentina)
  • GroupM
    Digital Marketing Specialist | PPC Executive
    GroupM
    Dec 2019 - Jan 2021 (1 year 2 months)
    Clients: Leroy Merlin eCommerce, Cetelem Personal Finance (BNP Paribas), Henkel, and other brands.
    • Manage the setup and day-to-day trafficking of online ad campaigns;
    • Monitor campaign pacing and performance;
    • Plan, execute, and support paid social, paid search campaigns, Display and Video campaigns, including account setup, strategy development, organization, and management;
    • Use reporting, analytics, and trend tools daily;
    • Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management;
    • Technical support to help troubleshoot problems with creative, tags (Google Tag Manager) and platforms;
    • Support Account Managers in evaluating and tes
  • War Room
    Digital Campaign Manager
    War Room
    Apr 2019 - Dec 2019 (9 months)
    • Manage the setup and day-to-day trafficking of online ad campaigns (Google Ads, Google DV360, Facebook/Instagram, Linkedin, Pinterest);
    • Actively monitor campaign pacing and performance;
    • Execute and support display, social, and paid search campaigns, including but not limited to account setup, strategy development, organization, and management;
    • Use reporting, analytics, and trend tools daily;
    • Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management;
    • Perform all essential tactical execution and campaign audits;
    • Act as technical support to help troubleshoot problems with creative, tags, and platforms;
    • Support Account Managers i
  • C
    PPC Campaign Manager
    CODEDESIGN
    Dec 2018 - Jul 2019 (8 months)
    Performance specialist in charge of Perfumes & Companhia (e-commerce), Chicco (e-commerce), Guerin Rent a Car (e-commerce), Celeiro.pt (e-commerce) and E-loan (lead generation). - Paid Search and Paid Social planning, performance analyses, and optimizations (Google Ads, Bing Ads, Facebook Ads, Instagram).
  • Reprise Digital
    Performance Marketing Manager
    Reprise Digital
    Oct 2017 - Oct 2018 (1 year 1 month)
    Performance Manager in charge of Mastercard and Easynvest. - Paid Search planning, performance analyses, and optimizations (Google and Bing). - Paid Social planning, performance analyses, and optimizations (Facebook, Linkedin, and Twitter). - Display planning, performance analyses, and optimizations (Google, Oath, Teads, Programmatic). - Campaigns with affiliates. - Actions with digital influencers. I've also worked on some projects for Johnson & Johnson (ACUVUE), AkzoNobel (Coral Tintas), L'Oreal, BIC, and Latam Airlines.
  • Wunderman Thompson
    Paid Search Supervisor
    Wunderman Thompson
    May 2016 - Sep 2017 (1 year 5 months)
    Clients: Dell Computers e-commerce (Consumer and Small Business), Dell Experts Program, and Boehringer Ingelheim (Buscopan and Anador). - Campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns (Google and Bing). - Knowledge in Search, GDN, Remarketing, RLSA, DSA, In-Market, and PLA. - Knowledge of tools like Google Analytics, Marin Software, Omniture, and Google Editor. - Keywords tracking.
  • Wunderman Thompson
    Paid Search Coordinator
    Wunderman Thompson
    Apr 2015 - Apr 2016 (1 year 1 month)
    Clients: Dell Computers (Consumer, Small Business and Dell Experts) and Boehringer Ingelheim (Buscopan and Anador). - Media planning. - Paid Search: Creation, performance analyses, optimization and daily budget control (Google and Bing). - Knowledge in Paid Search, GDN, Remarketing, RLSA, DSA, In-Market and PLA. - Knowledge in tools like Google Analytics, Marin Software, Omniture and Google Editor. - Keywords tracking. - IOs requests by AdMedia software.
  • Wunderman Thompson
    Paid Search Analyst
    Wunderman Thompson
    Jun 2014 - Apr 2015 (11 months)
    Clients: Dell Computers (Consumer, Small Business and Dell Experts) - Media planning. - Paid Search: Creation, performance analyses, optimization and daily budget control (Google and Bing). - Knowledge in Paid Search, GDN, Remarketing, RLSA, DSA, In-Market and PLA. - Knowledge in tools like Google Analytics, Marin Software, Omniture and Google Editor. - Keywords tracking. - IOs requests by AdMedia software.
  • Wunderman Thompson
    Paid Search Assistant
    Wunderman Thompson
    Jan 2014 - May 2014 (5 months)
    Clients: Dell Computers (Consumer, Small Business and Dell Experts).
  • Wunderman Thompson
    Paid Search Intern
    Wunderman Thompson
    Jan 2013 - Jan 2014 (1 year 1 month)
    Account: Dell Computers (Consumer, Small Business and Dell Experts).
  • StudioA
    Digital Marketing Intern
    StudioA
    Aug 2012 - Dec 2012 (5 months)
    - Execution of actions established by the Digital Marketing specialist. - Content maintenance: news insertion, products, sales and image. - Social media: writing and publishing posts, competitive analysis, feedback to customers, etc. - Online advertising: Google Adwords, Mercadolivre.com, metric analysis (Google Analytics, email marketing reports, etc.).
  • I
    Social Media Content Intern
    Italia Design Propaganda
    Aug 2011 - Aug 2012 (1 year 1 month)
    Social media manager and content creator. Content planning, promotions and audience analysis. Monitoring keywords related to the brand through its own tools for this. Relationship and consumer loyalty.
  • AUSTA
    Internal Communications Intern
    AUSTA
    Feb 2011 - Aug 2011 (7 months)
    Atuei na comunicação interna do Hospital, buscando informações sobre cada setor, notícias, anúncios e eventos, para poder escrever artigos e divulgar através de e-mail marketing para os colaboradores, intranet, jornal mural e revista impressa. Trabalhando juntamente com o profissional de web design na criação das artes para cada uma das mídias utilizadas na divulgação das informações.
Education verified_user 0% verified
  • T
    Upper Intermediate English
    Tamwood Language Center - Vancouver, Canada
    Jan 2019
  • EC English Language Centres Alumni
    Upper Intermediate English
    EC English Language Centres Alumni
    Jan 2017
  • Centro Universitário FAM
    bachelor, Bachelor's degree Social Communication with Specialization in Advertising and Publicity
    Centro Universitário FAM
    Jan 2012 - Jan 2015 (3 years 1 month)
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