Kayla Voigt
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Writer + Entrepreneur
United States
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Résumé
Jobs
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Content Marketing Manager, RestaurantsTripadvisorJan 2018 - Jan 2020 (2 years 1 month)This is where I learned how to run an effective B2B content marketing strategy at a startup within a larger company.
• Built B2B content marketing strategy for Tripadvisor Restaurants to average 40,000 unique visitors per month and drive 2,000+ paid product conversions
• Owned the Tripadvisor Restaurants Blog, writing and editing posts across the funnel to go from 10 blog posts to 150 in 2 years
• Collaborated with cross-functional teams from sales, CRM, product, and PR to produce engaging, thoughtful content across multiple formats to help restaurant owners succeed
• Managed technical implementation of WordPress site, including site structure, front-end web implementation, SEO, and translations into 28 languages
•- TTravel WriterTravel with ToddlersJan 2016 - Current (10 years 9 months)I’m a travel writer based in New England. In addition to consumer clients in USA Today, Fodor's, Conde Nast Traveler, Food and Wine, and more, I also write a toddler-specific travel substack: https://travelwithtoddlers.substack.com/about
- KFreelance Writer + CEOKL Voigt Writing Co.Jan 2016 - Current (10 years 9 months)I started KL Voigt Writing Co. to help my clients grow their audiences with the power of words. I'm available for freelance creative writing and content marketing as a journalist, content strategist, editor, and writer.
• Consumer clients in travel + food, including Fodor's, Conde Nast Traveler, Eater, Food&Wine, USA Today, Apartment Therapy, and Refinery29
• B2B SaaS clients across the tech world include Dell, Drift, ConvertKit, and HubSpot See my portfolio at http://www.kaylalewkowicz.com for more. - Marketing CoordinatorLitmusJan 2016 - Jan 2017 (1 year 1 month)This is where I learned the power of knowing your audience + building a brand that tells a story:
• Built content for all stages of the funnel, managed the content editorial calendar, and served as the primary copyeditor for all content initiatives
• Managed organic social media presence + strategy (including a strong gif game) across multiple platforms for 20,000+ followers, including Twitter, Facebook, Instagram, and LinkedIn. Grew Twitter followers by 23% and revitalized Instagram presence to grow followers by 111%
• Ran paid social media advertising for content promotion and lead generation campaigns on Twitter, LinkedIn, and Facebook to complement organic social media strategy, averaging below $1 CPC
• Assisted in t - Marketing Associate, Marketing Development ProgramDell EMCJan 2014 - Jan 2016 (2 years 1 month)I learned the fundamentals of project management and what marketing meant in practice during a 2 year rotational program across EMC's marketing organization. My rotations all focused on communications, both internal (executive communications and sales enablement) and external (events management, campaign planning, and web copywriting). A few highlights:
• Communicated organization's strategic priorities and projects through initiatives such as audience analysis, internal community management, and blogging
• Enabled web implementation across the business by writing and editing documentation, training modules, editorial guidelines, and other technical how-to documents for Adobe Experience Manager
• Web copywriter and internal c
Education
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- RReforge Growth Series — MarketingReforge Growth SeriesJan 2017 - Current (9 years 9 months)
- Harvard Business School Online — Core: Credential of Readiness Business Administration and Management GeneralHarvard Business School OnlineJan 2016 - Current (10 years 9 months)
- Colby College — Bachelor of Arts Global Studies and GovernmentColby College