Matt Sarrel

Matt Sarrel

About

Detail

Award-Winning Technical Marketer | Developer Advocate | AI, Cloud-Native, Kubernetes, Security | Content Creator & Speaker | CISSP Certified
San Francisco, California, United States

Contact Matt regarding: 
work
Full-time jobs

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • C
    Consultant
    Feb 2024 - Current (2 years 9 months)
    Aerospike: Write blog posts, white papers, solution briefs, and website content that showcase the technical strengths of AerospikeDB and its Kubernetes Operator. Align messaging with SEO best practices while ensuring technical accuracy and customer relevance. https://aerospike.com/bio/matt-sarrel/, https://thenewstack.io/author/matt-sarrel/. Goguma: Built the sales and marketing function from scratch for a startup offering an AI workflow platform. Drove competitive positioning, developed messaging and GTM strategy, a
  • MinIO
    Director, Technical Marketing
    MinIO
    Mar 2021 - Feb 2024 (3 years)
    • Shaped core messaging and positioning in partnership with the executive team to align product vision with content strategy across marketing and sales. • Created a wide range of high-impact assets—blog posts, webinars, demo videos, white papers, solution briefs, product data sheets, sales decks, and analyst presentations. • Drove employee content contributions and scaled marketing operations with PathFactory by building a content library, tracking performance, and creating learning tracks. • Delivered sales enablement by producing competitive intelligence, building battlecards, and training teams to displace key rivals. • Led joint marketing with partners—co-authoring solution briefs, blog posts, webinars, and reference architectures.
  • I
    Lead Developer Evangelist
    Imply Data
    Jan 2020 - Mar 2021 (1 year 3 months)
    • Championed Apache Druid as the standard for real-time OLAP and streaming analytics across enterprise and developer communities. • Acted as the technical voice of the company at conferences, webcasts, meetups, and customer training events. • Created compelling content—including blog posts, product demos, reference architectures, how-to guides, and white papers—that highlighted the power of Druid for fast, scalable analytics. • Built trust and credibility with technical audiences by distilling complex use cases into accessible, real-world examples. • Helped establish Imply as a thought leader in the real-time analytics space through developer advocacy and hands-on engagement.
  • Mesosphere
    Head of Content Marketing
    Mesosphere
    May 2017 - Jan 2020 (2 years 9 months)
    • Led content strategy and execution to support thought leadership and demand generation for Mesosphere's hybrid cloud platform. • Built and managed a multi-format content pipeline—including blogs, white papers, eBooks, videos, tutorials, and case studies—that aligned with the buyer journey across multiple personas. • Created and operationalized a JIRA-based editorial workflow, content calendar, and style/messaging guides to drive consistency and collaboration. • Collaborated across product, sales, and external agencies to ensure all content reflected technical accuracy, strategic positioning, and brand voice. • Established and scaled a content performance reporting process to guide future investment and optimization. • Oversaw contract wri
  • GridGain Systems
    Director, Technical Marketing
    GridGain Systems
    Nov 2016 - May 2017 (7 months)
    • Overhauled product messaging and positioning based on in-depth competitive and customer research. • Created buyer personas and mapped use cases to target markets to guide product and content strategy. • Built and launched a full suite of technical and sales enablement content—website copy, blog posts, case studies, white papers, battlecards, tech briefs, webinars, and sales decks. • Enabled the sales team with training and collateral that clarified value propositions and differentiated GridGain in a crowded in-memory computing market. • Represented GridGain at industry events through public speaking, booth leadership, and hands-on demos. • Managed timelines, vendors, and contributors for product launches and ongoing content delivery.
Education verified_user 0% verified
  • G
    Google Ads Search Certification
  • C
    Certified Information Systems Security Professional (CISSP)
  • F
    Foundations of AI-Powered Search Ads for Strategists
  • Cornell University
    Bachelor of Arts
    Cornell University
  • I
    Information Systems Security Professional (CISSP)
  • Columbia University
    Master of Public Health (MPH)
    Columbia University
This is a community-created genome.