Director of Marketing and Communications
Energy Co-op of Vermont
Feb 2012 - Sep 2013 (1 year 8 months)
Directed ECVT’s communications, PR, and marketing efforts, including branding, social media, content creation, statistical tracking/measurement, web development, and management of relationships with design partners.
• Created and developed strategic marketing campaign for the Co-op Solar Program, exceeding lead generation and sales targets 2 years in a row, increasing total amount of SHW systems in VT by 7%
• Built and maintained relationships with members, media, trade organizations, and political groups, including US Senator Bernie Sanders, culminating in 2013 VT Governor’s Award for Environmental Excellence
• Managed multiple sales and advertising campaigns in traditional, digital, and social media and developed strategic