Co-Founder, CEO
SocialSamba
Oct 2010 - Dec 2014 (4 years 3 months)
SocialSamba was scripted social conversations - a ground-breaking SaaS platform that facilitated large-scale, automated conversations with fans in Twitter, Facebook, SMS and mobile apps.
Customers signed: Fox, MTV, Turner, USA Network, Bravo, Warner Bros, HarperCollins, Symantec
Industry Recognition: 2013 & 2012 Emmy Nominee, 2014 TV of Tomorrow All-Star, 2012 Shorty Award Winner, 2012 SxSW Interactive Awards finalist
- Increased fan response 4x and shares/retweets 10x by starting millions of individual, personalized conversations
- Reduced cost of engagement 72% by focusing social management teams on high-value fans
Campaign Examples:
- USA Network’s “Hashtag Killer” where 350k fans spent 18M