I grow audiences and revenue for entertainment, wellness, and hospitality brands through performance marketing, brand partnerships, and live experiences.
During my eight years in entertainment at various labels within Universal Music Group, I’ve worked on album and merchandise drops for Paul McCartney, Billie Eilish, The Rolling Stones, Lady Gaga, Katy Perry, and Eminem.
I've managed multi-million-dollar budgets while collaborating across complex internal and external networks and coordinating with vendors in a dynamic environment. My areas of expertise include Google Ads, D2C, A/B testing, and CRM, along with experiential marketing and event planning, strategic campaign planning, and lead management to reach new audiences and maximize growth.
In health, fitness, and executive wellness, I’ve worked with Fairmont Hotels, Type One Ventures, and Pavilion CEO Group, owning end-to-end production of events with partners such as Vuori and Hailey Bieber’s Rhode.
My focus with event planning and activations is to facilitate community and connection in ways that elevate companies and their teams.
In addition to competing as a D1 athlete and running marathons, I’ve completed 200-hour yoga training and am certified in Personal Training, Pilates, Yin, and Integrative Nutrition—training that informs how I evaluate wellness brands, partners, and strategy.
