Katy Campbell

In May 2026, Campbell was appointed CEO of VisionPoint, marking a new chapter in her leadership journey. As CEO, she will continue to build on the firm’s strategic vision, drawing on her track record of operational excellence and client-centered impact established during her tenue as COO.Katy Campbell joined VisionPoint as an Account Manager in 2018 and ascended to the C-suite in just five years, a testament to her operational prowess and strategic vision optimized by a unique right- and left-brain balance. As COO, she shaped company strategy, steered service innovation, and delivered measurable results in integrated marketing and enrollment services, reinforcing VisionPoint’s position as a Slate Platinum Preferred Partner and the most trusted enrollment marketing partner in higher education.Campbell fosters collaboration among internal and external team members. She says of her role. “We analyze data and explain trends while looking for innovative and creative ways for our partners to shine. We work to become a true extension of our partners’ marketing and enrollment teams and customize each piece of the project to their needs, audience, and situation.”Before joining the VisionPoint team, Campbell was the director of marketing and partnerships for the North Carolina Football Club, where she helped lead rebranding and marketing campaigns for both North Carolina FC and the NC Courage. In this role, she honed her leadership and cross-team collaboration skills by serving as the multi-departmental leader for creative services, communications, corporate partnerships, and ticketing. Her success was both qualitative and quantitative, as she increased sponsorship retention by 20% in one year.A proud Wolfpack alumna, she holds a B.S. in Sport Management with a minors in Business and Italian from North Carolina State University.