Michael Eliav
About
Detail
VP Marketing ♦ Ecommerce & Performance Marketing ♦ Customer Acquisition & Retention ♦ Digital Growth ♦ CRM
United States
Résumé
Jobs
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Vice President, MarketingDentalPlanscomOct 2022 - Current (3 years 11 months)Oversee Marketing organization while leading ecommerce, brand strategy and channel development, ensuring best-in-class digital experiences for prospects, leads and our loyal members.- Senior Marketing DirectorNestlé Health ScienceJan 2020 - Oct 2022 (2 years 10 months)Lead end-to-end marketing including ecommerce, performance marketing, CRM & loyalty, content and customer experience. Responsible for Domestic Sales delivery on Nestle Health Science's DTC brand, Puritan's Pride. Nestle Health Science acquired The Bountiful Company Aug 2021
- Vice President, Performance Marketing & EcommerceYummieAug 2019 - Oct 2019 (3 months)Retained as a functional expert in digital growth, loyalty and CRM. Provided strategic and tactical recommendations on ecommerce and customer growth initiatives, loyalty program enhancements and enterprise-wide data solutions.
- Senior Marketing Director, Customer Growth & RetentionWyndham DestinationsJul 2015 - Jul 2019 (4 years 1 month)Delivered substantial growth in customer acquisition, activation, retention and winback, driving over $75 million in annual subscription revenue for RCI. Oversaw all marketing, media planning and ecommerce initiatives for related leisure travel brands, including Armed Forces Vacation Club, The Registry Collection and the RCI Elite Rewards cobranded credit card, yielding combined annual revenue of over $35 million. • Directed digital marketing strategies across paid search, paid and organic social, display, SEO and email channels • Drove website merchandising, content and conversion optimizations including steering requirements for a website redesign and subsequent purchase funnel projects • Reinvented customer activation strategy by buildin
- Marketing Director, Retention & LoyaltyWyndham Worldwide RCIJan 2012 - Feb 2014 (2 years 2 months)
- Senior Marketing Director, Retention & LoyaltyWyndham Worldwide RCIFeb 2014 - Jul 2015 (1 year 6 months)
- Consumer Marketing DirectorProCircSep 2010 - Jan 2012 (1 year 5 months)Responsible for all subscription marketing channels for ProCirc’s largest client, F&W Media (portfolio of 30+ niche consumer magazines). Managed $10 million P&L. • Developed and executed acquisition and retention strategies aimed at growing customer base while driving revenue, term and lifetime value • Rolled out successful tests and industry best practices across channels in an effort to boost direct response, cut expense and improve promotional efficiencies • Communicated goals, strategy, challenges and performance results to client’s executive and editorial teams • Collaborated with publishers and ecommerce division to successfully launch and promote digital subscriptions • Managed revenue/expense forecast; established response/cost assu
- Marketing Director, RetentionHachette Filipacchi MediaJan 2007 - Sep 2010 (3 years 9 months)Responsible for online and offline customer retention strategies for Woman’s Day, Car & Driver, Road & Track, Elle, Elle Décor and Cycle World magazines (7.7 million subscribers). • Developed and drove marketing strategies to increase renewal rates, customer satisfaction and brand awareness • Increased automatic renewal conversion rates by over 25% • Improved operational efficiency and overall profitability by introducing new creative, offer and cadence initiatives • Formulated and implemented aggressive testing plan; reported results and recommendations to executive team • Cut direct mail printing costs by 20%, without sacrificing revenue, by testing and rolling out generic mail packages and using dynamic messaging for personalization and
- Senior Marketing ManagerCondé NastFeb 2005 - Jan 2007 (2 years)Managed acquisition and retention marketing promotions for Vogue, House & Garden, Gourmet and W magazines. • Analyzed campaign P&L data and optimized promotional efforts in order to maximize segment profitability • Designed successful email renewal series which was rolled out across the organization • Managed multi-effort telemarketing campaigns as well as magazine cover wrap and insert card promotions • Responsible for all subscriber retention efforts during and after the launch of Cargo magazine • Analyzed and reported on competitors’ tactics for communicating with their customers • Restructured all campaign operations during transition to new database/fulfillment partner
- Marketing ManagerCondé NastFeb 2001 - Feb 2005 (4 years 1 month)
- Marketing ManagerUS News World ReportJul 1999 - Feb 2001 (1 year 8 months)
Education
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- Mini MBA, Digital MarketingRutgers Business School
- Bachelor of Arts - BA, Politics, Philosophy & LawBinghamton University
Projects (professional or personal)
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