Michael King

Michael King

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Founder & Chief Executive Officer
New York, United States

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Jobs verified_user 0% verified
  • Bain Company
    Bain External Advisor
    Bain Company
    Jul 2025 - Current (1 year)
    Provide strategic insight and subject-matter expertise to Bain teams on projects involving Artificial Intelligence and Search.
  • AIPRM
    Fractional CMO
    AIPRM
    Apr 2023 - Nov 2023 (8 months)
    Helped grow the Artificial Intelligence Prompt Marketplace to 2 million users.
  • iPullRank
    Founder & Chief Executive Officer
    iPullRank
    Jan 2022 - Current (4 years 6 months)
    iPullRank is a digital marketing agency focused on SEO and Content Strategy that has generated over $4 billion dollars in incremental revenue for enterprise companies. We are at the forefront of AI Search.
  • U
    Owner & Managing Director
    UndergroundhiphopCom
    Jan 2017 - Current (9 years 6 months)
    UndergroundHipHop.com is 20 year old e-commerce site focused on independent hip-hop music. I'm hoping to use iPullRank to grow it into more of a platform.
  • iPullRank
    Founder & Managing Director
    iPullRank
    Jan 2016 - Jan 2022 (6 years 1 month)
    iPullRank is a better performance marketing agency offering leading-edge Digital Marketing Consulting, Market Segmentation, Competitive Analysis, Content Marketing & Strategy, Social Media Management, Measurement, Conversion Rate Optimization, User Experience, Solutions Architecture, SEO and Paid Media (PPC, Paid Social, Display Advertising). Our strategy-first approach is what delivers outstanding results to our clients ranging from global corporations to rising start-ups. Based in NYC, iPullRank isn’t just about short-term results, our solutions will impact your online traffic, conversions & revenue long after our engagement. Excited yet? Let’s talk. Oh yeah, I founded this place. Ask me anything =)
  • iPullRank
    Founder & Digital Marketing Consultant
    iPullRank
    Apr 2014 - Jan 2016 (1 year 10 months)
    I started a digital marketing shop. Ask me how we can help you.
  • Acronym
    Executive Director of Owned Media
    Acronym
    Jan 2014 - Apr 2014 (4 months)
    Led Owned Media (SEO, Content Strategy/Marketing and Social Media) for SAP, HSBC, SanDisk, Swissotels, Duke Energy and several other enterprise brands.
  • iAcquire
    Director of Inbound Marketing
    iAcquire
    Apr 2012 - Nov 2013 (1 year 8 months)
    As Marketing and Strategy lead I am responsible for developing and overseeing the company’s Marketing department which develops inbound marketing content for the SEO and Social Media space with the goal of garnering inbound leads. Additionally, I’m responsible for developing and overseeing the company’s Digital Strategy team which is comprised of Market Research, Social Strategy, On-Page SEO and Analytics servicing nearly $2MM in Revenue. iAcquire was banned in Google shortly after I signed on and I developed the innovative new offering that would then be operationalized across the entire company. I also developed and executed the content strategy that would aid in reputation management of the brand and ultimately move us past the bad publi
  • SEOmoz
    Global Associate
    SEOmoz
    Aug 2011 - Jul 2020 (9 years)
    I write blogs, answer Q&A, do webinars and speak for Moz. I'm also a member of the Customer Advisory Board.
  • P
    SEO Manager
    Publicis Modem
    Apr 2011 - Apr 2012 (1 year 1 month)
    I am responsible for building the company's SEO offering, developing and overseeing advanced SEO strategies and processes as well as assuring the integration and synergy of such with our Creative, Strategy, and Search Marketing departments. As part of these duties, I'm responsible for site audits, competitive analysis, content and link building strategy as well as client engagement, team training and business development. I'm also tasked with building a comprehensive toolset of SaaS and native applications for reporting, data extraction, and analysis. My clients include LG, General Mills, Sanofi Pasteur and Citi. Key Wins: * Led Google Panda Algorithm Recovery for LG * Led LG to a 70% increase in Organic Traffic in Q4 2012 resulting in L
  • Razorfish
    Associate SEO Analyst
    Razorfish
    Oct 2010 - Apr 2011 (7 months)
    I prepared strategic SEO recommendations, audited website coding and content issues, and performed competitive analysis with regards to content, technical, and linking issues for Fortune 500 companies. My clients included Ralph Lauren, Citi, ADT, ABC, State Farm, a host of pharmaceutical brands, and many more. I also develop internal tools to facilitate backlink analysis, content development, and data extraction as well as consulted third-party enterprise-level providers to improve their APIs.
  • F
    Recording Artist
    Fake Four Inc
    Aug 2009 - Oct 2010 (1 year 3 months)
    Recorded, released, executive produced an album and embarked in a promotional tour with indie rap stalwarts Sole and Awol One for the Connecticut-based and Redeye distributed label that is home to legends such as Myka Nyne, Awol One, and the Shapeshifters.
  • Basement Systems Inc
    Web Specialist
    Basement Systems Inc
    Aug 2008 - Feb 2009 (7 months)
  • M
    Owner
    Master Works Unlimited
    Jan 2008 - Sep 2010 (2 years 9 months)
  • S
    SEO Production Manager
    SEOMatrix
    Jan 2007 - May 2007 (5 months)
  • S
    SEO Technical Analyst
    SEOMatrix
    Aug 2006 - Jan 2007 (6 months)
  • U
    Recording Artist
    Uprising Records
    Feb 2006 - Dec 2008 (2 years 11 months)
  • T
    Recording Artist
    Third Earth Music
    Jan 2002 - Dec 2004 (3 years)
  • WildTangent
    Software Design Tester
    WildTangent
    Jun 2000 - Aug 2000 (3 months)
  • DigitalPersona
    Software Test Designer
    DigitalPersona
    Jun 2000 - Aug 2000 (3 months)
  • Microsoft
    Webmaster
    Microsoft
    Jun 1996 - Aug 1996 (3 months)
Education verified_user 0% verified
  • Howard University
    Systems & Computer Science
    Howard University
    Jan 1999 - Dec 2002 (4 years)
    Howard University, located in Washington, D.C., is the most culturally diverse, research-intensive, and historically Black private university. Founded in 1867, Howard University is a private, research university comprising 13 schools and colleges. To date, Howard has awarded more than 120,000 degrees in the arts, the sciences, and the humanities, and more on-campus African-American Ph.D. recipients than any other university in the United States. With an abiding interest in both domestic and international affairs, the university is committed to continuing to produce leaders for America and the global community. Core courses included the following: Software Engineering, Algorithms, Data Analysis, Data Communications, and Computer Systems.
Projects (professional or personal) verified_user 0% verified
  • C
    CopyScience Software
    Oct 2020 - Current (5 years 9 months)
  • R
    Runtime Movie
    May 2020 - Jul 2020 (3 months)
  • E
    Exact Science Software
    Apr 2020 - Current (6 years 3 months)
  • T
    The Science of SEO
    Mar 2020 - Current (6 years 4 months)
  • B
    Broken Link Index
    Jun 2012
    The Broken Link Index is a topical index of "broken" content resources for "Broken Link Building," built using the 2010 Common Crawl Corpora. Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project. Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules. This prototype led to the development of ClearVoice. Technology Stack: * AWS * Python * MongoDB * Wordpress
  • A
    Authora - Open Author Graph
    Jun 2012
    Authora is an Author Graph, built using the 2010 Common Crawl Corpora. Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project. Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules. This prototype led to the development of ClearVoice. Technology Stack: * AWS * Python * MongoDB * Wordpress
  • 2
    2020 Web Almanac; Part II Chapter 7 SEO
    Author for the SEO chapter of the 2020 web almanac. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts. The 2020 edition is comprised of 22 chapters spanning aspects of page content, user experience, publishing, and distribution.
  • i
    iAcquire EDU
    Due to iAcquire's heavy emphasis Persona Development, we wanted to demonstrate real thought leadership and expertise for Behavioral Psychology and other aspects of Marketing Psychology. The iAcquire EDU Project was a comprehensive Content Strategy to raise iAcquire's visibility in the behavioral psychology space to help increase the brand's authoritativeness for Marketing Psychology related topics. It also served as a pilot project to determine the viability of content structured around e-learning. Due to the success of MOOC platforms such as Coursera, we felt it might be a great opportunity for iAcquire to fill a void in the industry. As Manager of Research & Development, I provided research for many of the pieces written under the iAcquir
  • i
    iAcquire Rebranding Project
    Shortly after joining iAcquire, our team was faced with a de-indexing from Google due to allegations of link buying tactics. The Director of Inbound Marketing (Michael King), enacted a powerful strategy for re-inclusion, which included an overhaul of product offerings, a corporate re-branding strategy, and an redesign of the main site. The goal was to highlight iAcquire's new direction under the new Director, and publically showcase our cutting edge product offerings developed by Michael King, powered in part by top-notch research & development capabilities led by Joshua Giardino, the Manager of Research & Development. A Content Strategy plan was developed as part of a comprehensive Inbound Marketing campaign, targeting organic search and s
  • S
    SEOMoz User Directory Crawler
    I developed a multi-threaded Python based crawler designed to extract the user data from ALL visible users of SEOMoz from their use directory. Speed and accuracy were important design considerations, as this data was going to be used for a detailed community research piece. The piece was finally released on the SEOMoz blog here: http://moz.com/blog/what-i-learned-from-scraping-seomozs-active-user-base It gained quite a bit of attention from the Moz Community, especially from the actual Moz Team. Rand Fishkin seemed to thoroughly enjoy the Analysis performed by the iAcquire Team.
  • K
    Keyword Level Demographics Prototype
    Keyword-Level Demographics Project v0.1.9.12 Code by Michael King - mike@ipullrank.com with contributions by Joshua Giardino - jsgiardino@yahoo.com The following code was developed to pull search referrers and Facebook data and push it to Google Analytics. The code is meant to be a proof of concept for how keyword-level demographics can be devised by combining two readily available data sources. The application of this methodology is thoroughly discussed in Michael King's SMX East 2011 presentation "The Past Present and Future of Personas in Search." Michael King also goes on to explain the methodology in an SEOMoz post at http://www.seomoz.org/blog/keyword-level-demographics
Awards verified_user 0% verified
  • LinkedIn
    Top 16 Brilliant Thinkers to Follow on LinkedIn
    LinkedIn
    Mar 2021
  • S
    Search Marketer of the Year
    Search Engine Land
    Oct 2020
  • S
    Article of the Month
    SearchEngineJournal
    May 2020
  • D
    Top Speaker
    Digital Summit
    Oct 2017
  • Moz
    Top Post of the Year
    Moz
    Dec 2016
  • Forbes
    Top 20 Growth Hacking Strategist You Should Follow
    Forbes
    Aug 2016
  • O
    Best Speaker
    OMCap
    Nov 2014
  • Moz
    Top Post of the Year (x2)
    Moz
    Dec 2012
Publications verified_user 0% verified
  • Moz
    Personas: The Art and Science of Understanding the Person Behind the Visit
    Moz
    Jan 2014
    I explain in-depth how and why to build personas for modern digital marketing.
  • Wiley
    Inbound Marketing and SEO: Insights from the Moz Blog
    Wiley
    Jun 2013
    As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-
  • Moz
    The Noob Guide to Link Building
    Moz
    May 2013
    A beginner's guide to building links.
  • C
    Craig Kilgore Interviews SEO Manager & Rapper Mike King (@iPullRank)
    Craig Kilgore
    Mar 2012
    An expert interview with inbound marketing manager, Mike King.
  • SEOmoz
    The New SEO Process (Quit Being Kanye)
    SEOmoz
    Feb 2012
    The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
  • S
    Just How Smart Are Search Robots?
    SEOmoz Inc
    Nov 2011
    I present a case with evidence from patents owned by Google, Microsoft, and Yahoo! proving that search engine spiders are actually headless browsers rather than text-based programs.
  • Distilled
    8 Tactics for Defending the SERPs
    Distilled
    Sep 2011
    Off-site tactics for defending the SERPs when your client isn't quite on board with the SEO program
  • SEOmoz
    Keyword-Level Demographics
    SEOmoz
    Sep 2011
    Use facebook data with search referrers to get keyword-level demographcis
  • SEOmoz
    Throw Away Your Form Letters
    SEOmoz
    Aug 2011
    5 Principles to Better Outreach Link Building
  • U
    The Cat in the Hat Teaches SEO
    Unbouncecom
    Jul 2011
    Eliminating keyword ambiguity with a/b testing
  • S
    Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men
    SEOmoz Inc
    This is a blog post about the pros and cons of different career options published on a leading SEO industry blog.
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