R

Ricky Pinela

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Social Media Manager + Content Creator
Orlando, Florida, United States
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Full-time jobs

Timeline

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Résumé

Jobs verified_user 0% verified
  • Screen Rant
    Content Creator
    Screen Rant
    Mar 2026 - Current (8 months)
  • S
    Senior Social Media Manager
    Mar 2026 - Current (8 months)
  • KAYAK
    Content Manager
    KAYAK
    Mar 2025 - Mar 2026 (1 year 1 month)
    • Lead content strategy and execution across social channels, aligning with business and marketing KPIs.
    • Manage a 2-person team focused on growth through data-driven content and creative testing.
    • Develop trend-driven and evergreen campaigns that amplify KAYAK’s tone of voice across social media.
    • Track and optimize content performance using analytics and engagement insights.
    • Collaborate cross-functionally to unify organic, paid, and influencer strategies.
    • Champion culture-driven content ideas that push KAYAK into relevant conversations.
  • Island Conservation
    Social Media Specialist (Fellowship)
    Island Conservation
    Feb 2024 - Mar 2026 (2 years 2 months)
    The Eleanor Sterling BIPOC Communications Fellowship
    • Curate, schedule, and publish content across Facebook, Instagram, Twitter, and emerging platforms.
    • Engage with followers, respond to inquiries, and manage online community interactions.
    • Track and analyze social performance metrics to maximize reach and engagement.
    • Create multimedia content including photos, videos, and graphics; monitor trends to keep content fresh.
  • slice
    Social Media and Community Manager
    slice
    Oct 2023 - Mar 2025 (1 year 6 months)
    • Served as the creative and community lead for Slice’s social presence, grounding content in real restaurant and operator culture rather than promotional messaging.
    • Conceived, produced, hosted, filmed, edited, and published all short-form video end-to-end, building original, repeatable series centered on restaurants, owners, and consumers.
    • Rebuilt Slice’s Instagram video strategy from 31 total videos and 308K views pre-role into a high-velocity, culture-driven content engine.
    • Generated 8.6M+ organic video views between Nov 2023–Aug 2024, averaging 500K–1.5M monthly views while publishing 14–21 videos per month.
    • Delivered multiple 1M+ view months, including 1.01M views (May 2024) and 1.58M views (July 2024) throu
  • Tinder
    Content Creator
    Tinder
    Apr 2022 - Apr 2023 (1 year 1 month)
    Host and Producer of social-first video interview series, "Hot Takes."
  • BILT
    Social Media Manager + Content Creator
    BILT
    Oct 2021 - Sep 2023 (2 years)
    • Host, produce, and edit multiple video series, including “The Bop or Flop Show,” which has amassed 286K followers in less than one year.
    • Support and execute social strategy for the Bilt Rewards and Kairos HQ social accounts, including monthly “Rent Day” marketing and social-media campaigns.
    • Create graphics (Photoshop, Canva), edit videos (Adobe Premiere), and film social ads.
    • Assist in the influencer marketing—including outreach, contract negotiation, and talent relations.
  • The New Yorker
    Associate Social Media Manager
    The New Yorker
    Feb 2021 - Oct 2021 (9 months)
    • Created original content for The New Yorker social media accounts, including photo and video assets.
    • Managed, scheduled, optimized and published content across social platforms for features and covers.
    • Produced and executed content calendars for Facebook, Twitter, and Instagram.
    • Collaborated with the editorial, art, advertising, and video teams to promote features and products.
    • Created monthly reports with top/bottom performing content insights and takeaways.
    • Assisted in social roll out and live event coverage for the New Yorker Festival.
  • S
    Social Media Producer (TikTok and Snapchat)
    May 2020 - Feb 2021 (10 months)
    • Led and managed Brut’s strategy on TikTok, growing the account’s following by 200K.
    • Strategized and executed creative social content and campaigns for Brut’s global Snapchat audience to help drive audience growth and retention (grew subscriber count to 144.3K within its first quarter).
    • Produced daily social content across all platforms, including story pitching, research, copywriting, casting & managing talent, pre- and post-production.
    • Oversaw and managed all live-event coverage for the brand’s social, including concerts + award shows.
    • Pitched, organized, and executed influencer and talent partnerships to create engaging Stories.
    • Maintained cross-team content calendars across US, French and Indian marke
  • ORLANDO SENTINEL
    Digital Producer
    ORLANDO SENTINEL
    Jul 2019 - Jan 2020 (7 months)
    • Wrote and produced trending news stories, features, and reviews, along with social content and copy.
    • Managed the outlet’s presence across social channels while tracking regular analytics.
    • Engaged in community management across social channels.
    • Implemented best SEO practices across owned and earned channels.
    • Drafted and scheduled breaking news push notifications and email blasts to digital and print subscribers.
  • S
    Snapchat Producer
    Mar 2019 - Jul 2019 (5 months)
  • BILLBOARD
    Social Media Intern
    BILLBOARD
    Jan 2019 - Mar 2019 (3 months)
    • Scheduled and posted content using SocialFlow, Twitter Media Studio, and Facebook Business Manager.
    • Wrote engaging social copy for all of Billboard’s social accounts (Facebook, Twitter, Instagram).
    • Captured original content during live concerts and artist takeovers.
    • Managed and maintained multiple editorial calendars.
    • Live tweeted during award shows (Grammys, Oscars).
  • ROLLING STONE
    Editorial Intern
    ROLLING STONE
    Jan 2018 - Apr 2018 (4 months)
    • Updated album, concert, television and movie release lists.
    • Constructed research packets for features and cover stories.
    • Transcribed interviews to be featured in magazine and online.
    • Assisted in administrative duties.
  • F
    Field Marketing Specialist - Sponsorships
    Jun 2017 - Jul 2019 (2 years 2 months)
  • CBS Radio
    Social Media/Morning Show Intern
    CBS Radio
    Sep 2016 - Dec 2016 (4 months)
    • Planned and scheduled daily Twitter and Facebook posts.
    • Utilized Facebook Live and Instagram Live to engage with fans.
    • Drafted weekly editorial content for the show’s blog.
    • Monitored posts and comments across all social media platforms.
    • Served as on-air talent.
    • Coordinated on-air competitions and prizes.
    • Managed station presence at local concerts and events.
    • Drafted and scheduled daily written posts for social platforms, as well as weekly editorial content for the show’s blog.
  • DoSomething
    Public Relations Intern
    DoSomething
    Jun 2016 - Aug 2016 (3 months)
    DoSomething.org is one of the largest global organizations for young people and social change. With 5.3 million members in 130 countries, DoSomething.org gives young people ways to take action on any cause, any time, anywhere.
    • Worked with YouTube and Vine stars on content integration partnerships.
    • Implemented PR strategy for cause campaigns featured by companies including ESPN, Johnson & Johnson, TeenVogue, truth, and J-14.
    • Utilized Cision to track press coverage and media lists.
    • Wrote press releases and coordinated PSA logi
  • DoSomething
    Social Media Intern
    DoSomething
    Jan 2016 - May 2016 (5 months)
    • Tracked and reported weekly social content performance to increase growth.
    • Assisted in the development of the brand’s visual social content across all platforms.
    • Engaged with the community through direct responses across social media channels.
    • Developed a consistent brand identity and voice for the company’s social presence.
    • Drafted and edited copy for DoSomething’s digital platforms, including their mobile app geared towards social good.
  • E
    Editorial Intern
    Mar 2014 - Mar 2015 (1 year 1 month)
Education verified_user 0% verified
  • University of Central Florida
    University of Central Florida
    University of Central Florida
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