Maksym Shmalii

Maksym Shmalii

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CMO (Chief Marketing Officer)
Kyiv, Kyiv city, Ukraine

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Jobs verified_user 0% verified
  • MaxBeauty Daily SelfCare App
    CEO & Founder
    MaxBeauty Daily SelfCare App
    Jan 2024 - Current (2 years 9 months)
  • Skelar
    Chief Marketing Officer
    Skelar
    Nov 2021 - Jul 2023 (1 year 9 months)
    SKELAR is a venture builder that creates international tech businesses according to the guidelines of venture capital investment

    Website: https://www.skelar.tech
  • Skelar
    Head of User Acquisition
    Skelar
    Aug 2021 - Nov 2021 (4 months)
  • Skelar
    Deputy Head of User Acquisition
    Skelar
    May 2021 - Aug 2021 (4 months)
  • Dragon Capital
    Investment Associate / Private Equity & Asset Management
    Dragon Capital
    Feb 2021 - May 2021 (4 months)
    Dragon Capital is Ukraine's leading investment group, offering a comprehensive range of services including investment banking, private equity, asset management, and research. Founded in 2000 and headquartered in Kyiv, the firm has played a significant role in developing Ukraine's capital markets and attracting foreign investments. From 2007 to 2017, Dragon Capital was minority-owned by Goldman Sachs, one of the world’s leading investment banks.

    Website: https://dragon-capital.com

    Reporting to: Investment Directors and Managing Partners of the Private Equity & Asset Management Division.

    Selected responsibiliti
  • Ampersand Education Foundation
    Donor & Mentor
    Ampersand Education Foundation
    Aug 2020 - May 2021 (10 months)
    Ampersand Education Foundation is a non-profit 501(c)(3) organisation that aims to provide the most prominent Ukrainian students with access to high-quality education, networking, career planning and mentorship by establishing scholarships in the top-tier Ukrainian universities.

    Website: https://www.ampersand.foundation
  • Dragon Capital
    Senior Investment Analyst / Private Equity & Asset Management
    Dragon Capital
    Jan 2020 - Feb 2021 (1 year 2 months)
  • Wantent
    Advisor (Strategy & Corporate Development)
    Wantent
    Dec 2019 - Jul 2023 (3 years 8 months)
    Wantent is an AI-powered content intelligence platform for remote analysis of viewers' reactions

    Website: https://www.wantent.io
  • Dragon Capital
    Investment Analyst / Private Equity & Asset Management
    Dragon Capital
    Sep 2017 - Jan 2020 (2 years 5 months)
  • Deloitte
    Consultant, Level 2 / Strategy & Operations
    Deloitte
    Jun 2017 - Sep 2017 (4 months)
    Deloitte is a global professional services company providing audit, consulting, financial advisory, risk management, tax, and legal services. It is one of the "Big Four" accounting firms, with member firms in over 150 countries and territories.

    Website: https://www.deloitte.com

    Reporting to: Director of Strategy Consulting of Deloitte Ukraine.

    Team under supervision: 3 Junior Consultants

    Functional exposure:
    - Strategy Group (private sector)
    - Municipal and Regional Development Group (public sector)
    - International Organizations (donors and NGOs)
    - Human Capital Group (stakeholder
  • Deloitte
    Consultant, Level 1 / Strategy & Operations
    Deloitte
    Dec 2016 - Jun 2017 (7 months)
  • M
    External Consultant (Strategy & Corporate Development)
    Medics IT
    Sep 2016 - Dec 2016 (4 months)
    Medics is a Ukrainian social eHealth platform.

    Website: https://medics.ua

    Assignment type: project-based assignment.

    Reporting to: founder of the company.

    Selected assignments:
    - analysis and assessment of marketing potential
    - formulation of the corporate/business/G2M strategy
    - development of market expansion action plan
    - financial planning and preparation of a simplified FM
    - budgeting and financial planning of operations
    - development of sales instruments
    - support in product launch
    - assistance in the origination of the first clients and local and international
  • Philip Morris International
    Market Intelligence Analyst, Business Intelligence Unit
    Philip Morris International
    Dec 2015 - Apr 2016 (5 months)
    Philip Morris International Inc. is a Fortune 500 company, a leading international tobacco company, often referred to as one of the companies comprising Big Tobacco.

    Website: https://www.pmi.com

    Reporting to: Head of Business Intelligence Unit

    Selected assignments:
    - enhancement and maintenance of the Key Accounts Spending Efficiency model
    - update of the KPIs tracking tool for Sales, Key Accounts, and Marketing teams
    - analysis of 1st and 3rd party commercial and market intelligence information
    - support in maintenance of ICEs (Integrated Consumer Engagement system)
  • Philip Morris International
    Key Accounts Analyst, Channels Strategy and Development Unit
    Philip Morris International
    Jul 2015 - Nov 2015 (5 months)
    Selected assignments:
    - creation and maintenance of the Key Accounts Spending Efficiency Model assessment model (analysis of trading activities efficiency based on investments and commercial performance in KA channels)
    - analysis of 1st and 3rd party commercial and market intelligence information
    - development of an internal corporate educational project for youth "Business Academy 3.0"
  • Ogilvy
    Digital Strategist (internship)
    Ogilvy
    Mar 2015 - May 2015 (3 months)
    Ogilvy is a New York City-based British advertising, marketing, and public relations agency.

    Website: https://www.ogilvy.com
  • PRP A Weber Shandwick Affiliate Company
    Accont Executive (internship)
    PRP A Weber Shandwick Affiliate Company
    May 2014 - Jul 2014 (3 months)
    PRP is a Ukrainian communications agency, an affiliate of Weber Shandwick Network.
Education verified_user 0% verified
  • Corporate Finance Institute CFI
    Financial Modelling and Valuation Analyst (FMVA, Finance
    Corporate Finance Institute CFI
    Jan 2021 - Jan 2022 (1 year 1 month)
  • T
    Youthpass by Erasmus, Project Management and Youth Unemployment
    Training and networking course by Natur Kultur Langfjordbotn Norway
    Jan 2015
    Erasmus + is European Union's programme for boosting skills and employablity through activities organized in the field of education, training, youth and sport. Youuth activities under Erasmus + aim to improve key competences, skills and employability of young people, promote young people's active participation in the society, thier local inclusion and well-being, and foster improvements in youth work and yputh policy at local, national and international level.
  • T
    Youthpass by Eramus, Project Management and Social Psychology
    Training and networking course by Istituto per gli Studi sui Servizi Sociali ISTISSS Rome Italy
    Jan 2015
    Erasmus + is European Union's programme for boosting skills and employablity through activities organized in the field of education, training, youth and sport. Youuth activities under Erasmus + aim to improve key competences, skills and employability of young people, promote young people's active participation in the society, thier local inclusion and well-being, and foster improvements in youth work and yputh policy at local, national and international level.
  • M
    Marketing
    Marketing school by Impulse
    Jan 2015
  • I
    Graduate, Journalism
    International Media School by UMH
    Jan 2014
  • Kaplan International College London
    Certificate of achievement, English Language
    Kaplan International College London
    Jan 2013
  • Taras Shevchenko National University of Kyiv
    Bachelor's degree, International economics and marketing
    Taras Shevchenko National University of Kyiv
    Jan 2012 - Jan 2016 (4 years 1 month)
    Recipient of full academic scholarship.
    Dean’s award list for active participation in scientific, public and social life.
    Monitor of the group.
    External advisory to Student Government on employment and professional development of students. Support within KNU case-club activities.
    Employers relations and support in development and holding of the "Career Day" event.

    Selected courses:
    Microeconomics
    Macroeconomics
    Probability Theory and Mathematical Statistics
    Econometrics
    Financial Accounting
    Accounting and Audit in Foreign Countries
    Economic Analysis
    Economics of Enterprise
    Operations Research in Economics
    Market Research (B2C, B2B, C2C)
    International Mar
Projects (professional or personal) verified_user 0% verified
  • S
    Scientific research project at "Bohdan Hawrylyshyn Foundation", Switzerland (Bern, Geneve, Lausanne)
    Apr 2016 - Current (10 years 6 months)
  • S
    Student forum "Career Boost"
    Dec 2014 - Current (11 years 10 months)
  • S
    Student forum "European School of Business and Politics"
    Oct 2014 - Current (12 years)
  • C
    Consulting project in the sphere of online-taxi industry "Expansion strategy of "Gett" company on the Russian market in
    Feb 2016 - Apr 2016 (3 months)
    Semi-winners (out of 700+ teams in CIS region).
  • S
    Scientific research project on sustainable finanicng of SDGs "Ideas for Action 2016" by the United Nations, World Bank,
    Feb 2016 - Apr 2016 (3 months)
Awards verified_user 0% verified
  • S
    International advertising, PR and start-up student's competition "Golden Compass 2016"
    Simon Kuznets Kharkiv National University of Economics
    2nd place in "start-up" section
  • A
    International advertising and PR student's competition "Golden Compass 2015"
    Apr
    3rd place in "PR" section
  • S
    International advertising, PR and start-up student's competition "Golden Compass 2016"
    Simon Kuznets Kharkiv National University of Economics
    2nd place in "PR" section
  • A
    International advertising and PR student's competition "Golden Compass 2015"
    Apr
    2nd place in "advertising" section
  • W
    Scientific research project on sustainable finanicng of SDGs "Ideas for Action 2016" by the United Nations, World Bank,
    Wharton School of Business Zicklin Center for Business Ethics Research
    Short-listed in global final
  • M
    International business-case championship "McKinsey Business Diving 2016"
    MckinseyCompany
    Semi-winners (out of 700+ teams in CIS region).
    Consulting project; the proposal of geographic expansion strategy for the client "GettTaxi" on the Russian market in 2015-2018, which is expected to triplicate the company's revenue and increase the profitablility of the business from 4 to 10% by 2018.
  • I
    IDCEE Social Boost Hackathon 2014
    IDCEE Social Boost
    2nd place at social entrepreneurship hackathon ("Best social project nomination")
  • BNP Paribas
    Global online investment banking competition "BNP Paribas Ace Manager 2016"
    BNP Paribas
    Results:
    - 2nd team in national ranking (Ukraine)
    - Top-3% team in global ranking (72 out of 2250)

    Scope of work:
    - Completed 10 investment banking cases within 48 hours/case limit
    - Covered topics: Investment projects appraisal, Valuation of bonds, Hostile takeovers, Stock portfolio composition, M&A synergies, Pre-IPO valuation, Value-at-risk calculation, Options valuation
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