Deeksha Arya

Growth Marketer

Brand Hackers

Dec 2024 - Feb 2025 (3 months)

Digital Community Manager (Paid Socials & Paid Search)

TJC

Nov 2023 - Jun 2024 (8 months)

• Managed PPC Campaigns, resulting in 10% improvement in Click-through rates (CTR) and 15% reduction in cost-per-acquisition. • Led end-to-end management, deployment, and budget optimization for digital acquisition on Meta (Facebook & Instagram), growing the user base to 5,000+ and generating £100,000+ in monthly sales. • Managed paid social and PPC campaigns for a jewellery product, boosting CTR by over 150% and delivering a 300% ROAS. These efforts resulted in exceptional customer engagement, making the product the best-seller for three consecutive months.

Marketing Executive(Paid Media)

HiringFIT

Apr 2023 - Aug 2023 (5 months)

• Consistently reached and exceeded key performance indicators by executing effective digital marketing strategies, including Meta ads and PPC campaigns, generating 40+ qualified leads monthly. • Developed advanced skills in digital marketing, A/B testing, and campaign optimization, leading to a 3% higher conversion rate. • Conducted A/B testing on Meta ad campaigns to identify high-performing variations, resulting in a 10% improvement in click-through rates and a 15% reduction in cost-per-acquisition. • Contributed to cross-sell and up-sell initiatives through targeted digital marketing efforts using LinkedIn Sales Navigator and HubSpot leads data, resulting in a 5% increase in contract extensions.

Market research analysis industry trainee

Brainnest

Jul 2022 - Aug 2022 (2 months)

• Focused on Market segmentation, Buyer's persona, Comparison search brand awareness, product use search etc • Analysed the data and demographics to figure out the correct product- market fit • Collected and evaluated data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand • Forecasted and tracked marketing and sales trends by thoroughly analysing collected data • Gathered data on competitors to analyse prices, sales and methods of marketing and distribution

Digital Marketing Analyst

Candid Tails

Oct 2021 - Nov 2022 (1 year 2 months)

• Managed and optimised Google Ads and Meta campaigns, including keyword research, ad creation, and bid management, achieving a 30% increase in ROAS. • Conducted in-depth market research and competitor analysis to refine targeting and improve paid search campaign effectiveness. • Implemented conversion rate optimisation (CRO) on Shopify, boosting user engagement and supporting paid campaign success. - Developed and executed paid search strategies on Amazon Seller Central, enhancing ad performance and driving significant sales growth.

About

Detail

Timeline

Résumé