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Brad Briscoe

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Creative Director | Transformational Leadership | Creative & Marketing Strategy | Integrated Marketing Campaigns | Brand Identity | Graphic Design | Digital ...

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  • C
    Creative Director
    Dec 2023 - Current (2 years 9 months)
    Responsibilites • Oversee and create the concept, design layout and visual impact of marketing materials, products or publications or • Lead a team of creative professionals • Meet with company founders & executives to determine visual needs for web site developments, displays or promotions • Coordinate with freelance professionals and manufacturers to complete projects • Head brand campaigns, including submitting ideas for projects and overseeing the development of all creative content • Supervise all work completed by the creative department • Work with founders, contributors and executives and other creative leaders to set project deadlines and content goals • Present project information, including status, deadlines and budgets, to execu
  • EY
    Product & multimedia designer
    EY
    Aug 2022 - Dec 2022 (5 months)
    • Crafted engaging branded videos to explain complex tax processes, enhancing user experience. • Advocated for prototypes, wireframes, and analytics to improve application development. • Leveraged interactive media and design elements to grow brand by 40%.
  • Deloitte
    Product & Multimedia Designer, E-Commerce Salesforce
    Deloitte
    May 2022 - Aug 2022 (4 months)
    • Led cross-functional teams in developing UX/UI features for AT&T and Salesforce, boosting CRM and eCommerce project results. • Produced videos capturing customer feedback to enhance in-store buy-flow interfaces. • Conducted research on role-based authentication and customer purchasing behaviors.
  • Anheuser-Busch
    Application & Multimedia Designer
    Anheuser-Busch
    Jan 2022 - May 2022 (5 months)
    • Established vision and objectives for branded displays, digital products, and integrated products featuring videos to enhance user engagement. • Developed new mobile apps and creative concepts for brand-centric assets, pitches, and presentations to spearhead client-focused marketing campaigns. • Leveraged user stories and insights from customer experiences to create impactful video concepts and win business.
  • I
    Executive Creative Director
    Inergy - AI Wellness
    Apr 2021 - Jan 2022 (10 months)
    • Developed user-specific interface with animation, video, and multi-media tools for an AI wellness application. • Identified and resolved deficiencies in prototypes and storyboards, overcoming challenges. • Navigated roadblocks leveraging new technologies to ensure alignment with wider organizational objectives.
  • L
    Creative Director, Illustrator, Video Editor, & Product UX/UI Architect
    LHM
    Jul 2020 - May 2021 (11 months)
    • Created a new brand vision, designed web sites, leading concept development for trade shows and marketing campaigns. • Oversaw project lifecycle from creative concepts to digital content delivery, utilizing stylized animation models. • Led design and development of intuitive eCommerce experiences and Cloud-based training programs.
  • Aclara
    Director Creative Services/Brand Manager
    Aclara
    Dec 2015 - Jul 2020 (4 years 8 months)
    Trailblazing a new brand vision that provided a framework for future concept and interactive model development used in trade shows, marketing campaigns, and multi-dimensional projects, I oversaw the entire project lifecycle - from creative concepts to the delivery of digital content. Employing simple and complex animation within illustration design, 3D AR/VR models, and print display artwork, I produced social media content, planned events, performed and recorded audio for videos and live events, and drafted PowerPoint presentations. As a Subject Matter Expert in brand and marketing, I led the design and development of intuitive eCommerce online and mobile experiences plus the creation of a Cloud-based training program, leveraging Captivate
  • Wells Fargo Advisors
    Senior UX/UI Design Analyst and Usability Evangelist
    Wells Fargo Advisors
    Dec 2013 - Sep 2014 (10 months)
    • Led conceptual design of next-gen product versions, determining UX/CX and UI blueprints. • Designed wireframes for multiple business teams, expediting deliverables by 40% with user feedback. • Launched new UI educational collateral and intranet to drive company growth.
  • F
    Founder and Chief Creative Officer
    Jan 2013 - Current (13 years 8 months)
    Rewrite the rules and build something great... That’s our compass. It’s why we work every day. We aren’t here to check a box, fulfill a line item on a spreadsheet or settle for challenger-brand status. We’re here to chew bubblegum and change everything. And we’re all out of gum. If you share our brand of optimism and DIY drive, we want to speak with you. Why do brands trust a lean and nimble team with their marketing, communications, brand and online or mobile development challenges? It might be our concentration of experience at the highest levels of our industry. Or the diversity of category expertise across B2B and B2C, technology to financial, consumer goods to technology, leisure and hospitality to food and spirits. I personally perfor
  • Cisco
    Senior Digital Producer/Visual Designer
    Cisco
    Jun 2011 - Dec 2013 (2 years 7 months)
    • Developed visually exciting designs for Cisco Corporate Social Responsibility, reflecting the brand as an industry leader. • Utilized exceptional design and UI skills to create innovative concepts for displays, print, and online initiatives. • Interpreted abstract concepts into original designs that accurately represented Cisco's design philosophy.
  • Mastercard
    Senior Design Engineer
    Mastercard
    Jan 2010 - Jan 2011 (1 year 1 month)
    • Passionately produced concepts, designs, and prototypes for retail and corporate projects at Mastercard. • Utilized technology and innovation to seize market trends in consumer, B to B, and prepaid business models. • Created images, displays, and applications for international outreach with smart, no-nonsense development.
  • American Express
    Creative Director
    American Express
    Jan 2001 - Sep 2010 (9 years 9 months)
    Conceptualized and directed creative strategies (concept through production) in the areas of ecommunications, trade show, direct mail, incentives, rewards, product promotions, incentive marketing, training/client CD-ROM’s. • Created the groundbreaking patented CardCreator online and desktop technology process for the custom creation and selection of branded pre-sale prepaid cards allowing the user to design, choose the merchants, brand and print their own pre-sale reward card. • Designed company's entire reward card product line with support materials for strikingly successful all media seasonal promotions. • Created unique visuals for new prepaid card online purchasing experience with shop.aeis.com using collaborative agile process and SEO
  • Xprize
    Creative Director
    Xprize
    Jan 2001 - Jan 2004 (3 years 1 month)
    The Ansari X PRIZE was modeled after the Orteig Prize, won by Charles Lindbergh in 1927 for being the first to fly non-stop from New York to Paris, and mirrored the hundreds of aviation incentive prizes offered early in the 20th century that helped create today's $300 billion commercial aviation industry. Created The New Spirit of St. Louis brand that appeared on the winning SpaceShipOne sub-orbital vehicle along with the White Knight shuttle craft carrying SpaceShipOne to it's launch altitude were both branded with the New Spirit of St. Louis logo for each launch to win the $10 million X PRIZE. Along with the ship, the brand and many items were created to support promotional and commemorative materials for both launch events. Accomplishmen
  • D
    Art/Multimedia Director
    Drone & Mueller
    Jan 1991 - Jan 1999 (8 years 1 month)
    • Provided groundbreaking concepts blending technology and visual excitement to capture new clientele at Drone & Mueller. • Conceptualized innovative product web/CD-ROM using 3D modeling and video for on-site sales training for Ford and Caterpillar. • Supported integration of communication technologies for database, email, and web development. • Directed product photography and editing for impactful collateral.
  • Brico
    Central Hardware - Senior Designer
    Brico
    Jan 1989 - Jan 1992 (3 years 1 month)
  • M
    Graphic Designer, Presentation Designer, Multimedia
    Mercantile Bank & Trust Co.
    Jan 1987 - Jan 1989 (2 years 1 month)
  • SIX FLAGS
    Airbrush T-Shirt and Caricature Artist
    SIX FLAGS
    Jan 1985 - Jan 1987 (2 years 1 month)
    • Created custom airbrush t-shirts and caricatures for Six Flags visitors, fulfilling unique and creative requests. • Utilized artistic skills to bring popular cartoon characters and stylized type to life on clothing. • Accepted and successfully executed outrageous requests, showcasing adaptability and creativity.
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