Kevin Castillo

I'm passionate about media and technology, telling stories with digital tools, ui/ux design, the psychology of motivation, and behavioral economics. The challenge of identifying and communicating with people in a way that they can relate to is something that excites me.I am driven toward productive disruption; the idea that comfort, assumptions and familarity can limit an organization's potential and hinder its decision making. My greatest talents lie in my willingness to consistently reexamine existing processes in search of greater efficency, and in my ability to implement data-driven solutions. The desire to remove friction between action and intent wherever possible is a constant goal. My work adheres to the principle that the best communication with both clients and colleagues is clear, concise, direct and unfailingly honest.I am passionate about growing customer engagement and retention through online platforms. My primary focus is on content planning and creation, which encompasses website design and maintenance, email copywriting, and digital campaign strategy.In addition to marketing, my past experience includes teaching and sales positions, public relations work, database management, data collection and analysis, and design projects.My educational background includes a BA in Media Arts, focusing on Media Industries; and a Master's in Arts Management with a Media concentration. For fun, I sign up for new skills classes, volunteer, and challenge myself to visit every restaurant, lounge, and entertainment venue in the city.