Ryan Barry

Ryan Barry

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Chief Executive Officer
Northborough, Massachusetts, United States

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Jobs verified_user 0% verified
  • Siena AI
    Advisor
    Siena AI
    May 2025 - Current (1 year 2 months)
    Advisor to two immensely talented founders on their journey to step change CX in ecomm
  • Appcues
    Chief Executive Officer
    Appcues
    Mar 2025 - Current (1 year 4 months)
    Appcues exists so technology companies can deliver experiences to their users that drive growth for their business. Our incredible culture is built on authentic, smart, hard-working, and diverse individuals coming together to solve this problem and drive lasting impact.
  • M
    Board Member
    Market Research Institute International
    Jan 2025 - Current (1 year 6 months)
  • Zappi
    President
    Zappi
    Jul 2020 - Feb 2025 (4 years 8 months)
    Led enterprise product and GTM transformation developing strong and impactful relationships with the worlds largest brands Led exec team, P&L and budgeting, co-chaired DEI committee Co-Led majority exit
  • Pavilion
    Member
    Pavilion
    Mar 2020 - Feb 2025 (5 years)
  • QualSights
    Advisor to Chief Executive Officer
    QualSights
    Aug 2019 - Aug 2022 (3 years 1 month)
    Loved this experience. Nihal is an amazing CEO and Qualsights is set to fly. I had a pleasure advising Nihal and helping him recruit a world class management team
  • QualSights
    Advisor
    QualSights
    Aug 2019 - Aug 2022 (3 years 1 month)
    Loved this experience. Nihal is an amazing CEO and Qualsights is set to fly. I had a pleasure advising Nihal and helping him recruit a world class management team
  • Michigan State University
    Advisory Board Member-MSMR program
    Michigan State University
    Oct 2018 - Feb 2025 (6 years 5 months)
    So excited to bring my perspective to Michigan State & to be able to work closely with them and their students to continue to elevate the future leaders of our industry!
  • Zappi
    Chief Revenue Officer
    Zappi
    Oct 2016 - Feb 2021 (4 years 5 months)
    Oversaw sales, marketing, customer success, and rev ops globally Led successful enterprise pivot
  • Zappi
    Senior Vice President, North America
    Zappi
    Aug 2014 - Oct 2016 (2 years 3 months)
    Created and launched our US entity Led US channel & direct sales, marketing, operations, and customer success
  • Insights Association
    President
    Insights Association
    Feb 2012 - Jun 2015 (3 years 5 months)
    Led local insights chapter as part of a four year stint on the board where we drove engagement strong event attendance, structured the org for growth
  • Doing it  the KIDS
    Co-Founder
    Doing it the KIDS
    Jun 2011 - Oct 2012 (1 year 5 months)
    Had an idea that if we put on fun events geared towards millenials to raise money for charity that we could then bridge the engagement gap that brands dying to talking to millenials struggled to fight. It worked in pockets, we had a ton of fun and raised a bunch of money for kids
  • Profiles by Kantar
    Sales Director
    Profiles by Kantar
    Sep 2010 - Aug 2014 (4 years)
    Worked alongside an amazing team for over 4 years to build a strong client base centered around efficiency, service and mutually beneficial business partnerships. Had a ton of fun along the way!
  • Lightspeed Research
    Account Manager
    Lightspeed Research
    May 2009 - Sep 2010 (1 year 5 months)
    Managed over 2,000 studies for GMI's top tier client base while also working closely to build out processes and solutions to drive the business forward
  • Lightspeed Research
    Project Manager
    Lightspeed Research
    May 2008 - May 2009 (1 year 1 month)
    Manage the execution of commissioned work Work with sales staff to outline delivery protocols and best practices Develop internal best practices
  • Duffy  Shanley
    Advertising Intern
    Duffy Shanley
    Feb 2008 - May 2008 (4 months)
    Duffy and Shanley will always have a place in my heart. The people were incredible, the work was amazing and I learned a TON!
  • Verizon
    Manager
    Verizon
    Dec 2006 - Jan 2008 (1 year 2 months)
  • Johnson  Wales University
    Account Executive
    Johnson Wales University
    Mar 2006 - May 2008 (2 years 3 months)
Education verified_user 0% verified
  • University of Georgia  Terry College of Business
    Principles of Marketing Research-Certification, Marketing Research
    University of Georgia Terry College of Business
    Jan 2011 - Dec 2012 (2 years)
  • Johnson  Wales University
    Marketing Communications, Advertising
    Johnson Wales University
    Jan 2006 - Dec 2008 (3 years)
    Advertising and Marketing Communications Studies with a focus on Strategy
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • I
      Podcast of the year
      IiEX
      May 2022
      We won the MR industry podcast of the year at IIeX. It was a total surprise but an honor given we have some amazing podcasts in our space.
    Publications verified_user 0% verified
    • Rethink
      The Consumer Insights Revolution
      Rethink
      Sep 2024
      Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Key learnings: Modernizing insights functions: Practical steps and real-life stories to evolve your insights team. Strategic evolution: Develop your people, processes, and technology to drive significant organizational change. Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity. Discover how to: Move from fragmented operations to a cohes
    This is a community-created genome.