Conversion Rate Optimisation through mobile-first responsive redesign of luxury e-commerce startup. Owning the entire design process from concept to execution. -Defining project scope -Stakeholder Management -Data analysis -Competitive research -Workshop facilitation -Hypothesis -User flows -Screen flow -Prototyping -Testing -Creating design systems library
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UX Designer
Scout 4 (General Assmbly Client Project)
Mar 2016 - Current(10 years 8 months)
Creating an app prototype for a construction recruitment start up. - Conducting user interviews and surveys to create personas - Recording screen flows to map user journeys - Planning and facilitating client workshops - Translating research findings into design solutions by sketching wireframes - Wireframing, user testing and iterating clickable prototypes - Facilitating a UX design team - Managing client engagements - Planning and conducting client design studio - Presenting final designs to clients
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Senior Product Designer
Oct 2023 - Dec 2023(3 months)
Creating UX and UI courses Delivering UX and UI courses Mentoring junior designers
Senior UX/UI Designer
KFC UK & Ireland
Oct 2021 - Jun 2023(1 year 9 months)
Native iOS, Android, kiosk, and responsive web cross-device design for a global brand. Home screen and rewards scheme and game redesign. -Defining project scope -Prioritising multi-squad design tasks -Owning and driving research initiatives -Rapid prototyping -Data analysis -User flows -Maintaining design systems library -Interaction prototypes -Collaborating with developers for build
HR healthcare employee experience, global discovery and solution design. -Stakeholder workshops -Global user interviews -Aligning business and user goals -Personas -Journey maps -Presenting findings, pain points and solutions
UX/UI Designer (KFC)
Gain
Oct 2020 - Jan 2021(4 months)
Consulting on the digital transformation of the mobile app and website to increase monetisation and safety due to COVID-19. -Market research -Information architecture -Rapid prototyping -Data analysis -User flows -Maintaining design systems library -Interaction prototypes -Collaborating with developers for build
Senior User Experience Designer
Travelex
Nov 2019 - Oct 2020(1 year)
Digital migration of large B2B IT SaaS Salesforce products. Fintech partner websites and B2C website redesign. -Defining project scope -Service design blueprint -Solve complex SaaS product design challenges -Financial transactions and risk management -Creating and testing interactive prototypes -Collaborating with developers
User Experience Designer
Dennis
Jul 2019 - Aug 2019(2 months)
Working on the digital transformation of publishing website IT PRO -Stakeholder engagement - Participatory design studios facilitation - Working within CMS requirements - Creating wireframes - Creating clickable prototypes - Guerilla usability testing
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User Experience Consultant
PRECEDENT
Apr 2019 - Jul 2019(4 months)
Working with IELTS, the Marine Stewardship Council and The Publishers Association leading the digital transformation and user validation. - Working with Strategists to shape the statement of work process - Clients engagement and presenting - Structuring and coordinating workshops - Creating and testing wireframes - Writing interview and user testing topic guides - Creating and testing website information architecture - Creating user journey maps - Creating project hand over documentation
User Experience Designer
Guardian News & Media
Apr 2017 - Apr 2019(2 years 1 month)
Working on the Guardian app and website within multiple cross-disciplined agile teams. - Setting up a live test framework - Shaping the OKR for the quarter - Referring to research findings to highlight business and user problems then communicating them to stakeholders - Planning the team strategy - Stakeholder interviews - Conducting workshops - Using analytics to inform design decisions - Writing topic guides for and user testing - Building relationships with engineers, product manages, data team, researchers and designers
User Experience Consultant
Matter Of Form
Nov 2016 - Feb 2017(4 months)
Mobile first website redesign of a high-end luxury travel brand. - Working in a cross-disciplined agile team - Conducting competitor analysis - Auditing and mapping prior information architecture - Conducting user interviews which informed personas - Facilitating participatory design studios - Identifying user problems and creating design solutions - Looking at analytics to inform user journeys - Communicating verbally, through sketches and wireframes in Sketch - Creating new information architecture and taxonomy - Planning and facilitating lab based, remote and guerilla testing
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UX Consultant Intern
Jul 2016 - Oct 2016(4 months)
Working with brands such as Saga Travel, Age UK and The Financial Times to rethinking information architecture and redesign website. - Competitor and business analysis to understanding business needs - Identifying user problems and creating design solutions - Designing within CMS systems restrictions - Wireframing in Axure - Planning and facilitating lab, remote and guerilla testing - Participating in client meetings and workshops - Preparing delivery documents - Facilitating participatory design studios I also studied Webcredible Academy Courses: -Google Analytics Advanced -UX Fundamental -Information Architecture -Interaction Design Prototyping -Prototyping with Axure -Lean UX -Mobile UX -Responsive Design -User Research -Usability Testin
UX Architect Intern
Critical Mass
May 2016 - Jul 2016(3 months)
Working on the Watford FC website redesign and Vodaphone Freesim prioritisation. - Working within a cross-disciplined team - Conducting user interviews - Competitor and business analysis to understanding business needs - Identifying user problems and creating design solutions - Writing test briefs and guerrilla testing - Communicating verbally, through sketches and wireframes
Digital Librarian / Media Manager
BBC
Nov 2011 - Jan 2016(4 years 3 months)
Working within the initial team at BBC Salford I was a Media Manage in Sports, News, Factual and on the Live London 2012 Olympic Games coverage. - User testing and iterating several off the shelf media management systems - Creating taxonomies and metadata tagging systems - Working with external front-end developers to implement changes - Creating workflows to support productions - Managing the process of media assets from conception to achive and reuse (video, audio and online) - Working in high pressured live studio environment - Working within strict deadlines
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Senior Tutor
Jan 2011
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Video Producer and Director
Flavoumag
Jan 2011
Produced and Directed content for online lifestyle magazine Flavourmag
Future Film Makers
British Film Institute (BFI)
Jan 2010
Produced and Directed 'From estate to Estate' a documentary that follows 'Urban' music's journey out into the suburbs, questioning how this genre has escaped it's inner-city origins. This short documentary obtained funding by the European Cultural Foundation and was created as part of the BFI's Doc Next Network bursary scheme, with tutoring from BAFTA.
Filmmaker
Roundhouse Trust
Jan 2009
Assistant
The Salvation Army Employment Plus
Sep 2008 - Feb 2010(1 year 6 months)
Education
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Lufbra Jam
Lufbra Jam
User Experience Design Immersive
General Assembly
Jan 2016
bachelor, Bachelor’s Degree, Media and Film Studies