Kelsey Sevening

Director of Professional Services

Tines

Oct 2025 - Current (10 months)

Partnering with customers to accelerate their intelligent workflow maturity. Tines is a technology company on a mission to power the world’s most important workflows. Our intelligent workflow platform applies AI, automation, and integration to drive real business results. - Lead a department of 17 professional services engineers, project managers and engagement managers - Responsible for pro serve P&L, headcount planning, staffing, resource management and delivery - FY27 stats: 97% retention when services are involved, 72% PS influenced expand, 63% accounts with ARR growth

Sr. Manager, Project Management

Tines

Feb 2024 - Oct 2025 (1 year 9 months)

• Created and lead professional services program E2E • Responsible for headcount planning, resource & capacity planning, structuring and delivery of services, sales enablement and support for services • Grew services revenue by 4x from FY23 to FY25 and 2x from FY24 to FY25 • 1.47M delivered Services, with $5.9M associated ARR in FY25 • Lead a team of 8 responsible for pro serve engagements and enterprise customer onboarding • Supported or coached on 40+ customer implementations • Customer Retention: 97% for services customers from January 2023 onwards • Expansion Rate: 43.5% of customers with services attached have later expanded • ARR Increase Rate: 50.0% of customers with story building, advisory and/or technical training services attache

Senior Project Manager

Tines

Aug 2022 - Feb 2024 (1 year 7 months)

• Lead 6 customer migrations from other platforms to Tines • Project manage the onboarding experience for our Enterprise customers, Professional Services and internal projects. Security and operations teams are too often stuck doing manual, repetitive tasks, and we want to change that. Tines is an automation platform designed to allow anyone to automate any manual task, regardless of complexity. No apps, plugins, or custom code required. With 1,000+ template options for common security actions, Tines is power and simplicity through direct integration with your existing tools. Get started with the free community edition: https://tines.io.

Sr. Director, Project Management - Strategy

Smartlyio

Oct 2021 - May 2022 (8 months)

Project management of M&A related activities, such as due diligence and PMI. Project managed due diligence leading up to Ad-Lib.io Acquisition by Smartly.io for $100M and PM'd the post-merger integration. • Led project management of Legal, Financial, Product/Tech and Business/Commercial due diligence for $100M acquisition of Ad-Lib.io (closed Jan 2022) • Implemented structure for governance, communication model and PMI plan tracking • Led post-merger integration efforts for 5 workstreams • Oversaw Technical Project Management and Client Onboarding/Implementation teams • Defined client onboarding success metrics and conducted client churn research to improve retention Smartly Culture Handbook: https://www.smartly.io/culturehandbook

Sr. Director, Engagement Management

Amobee

May 2021 - Oct 2021 (6 months)

Founding Member and Board Member - Project Management

AdTechCares

Mar 2020 - Dec 2023 (3 years 10 months)

AdTechCares' mission is to combat misinformation and keep humanity well. I am lead project manager, coordinating work with our 50+ data, creative and inventory partners. We live the mission out by running initiatives related to covid-19, BLM and vaccination trust. We hope to focus on AAPI and Climate Change next. See our partner portal here: https://app.smartsheet.com/b/publish?EQBCT=6d01edf7b8ff437485528d0054a26bc1. Follow our LI page here: https://www.linkedin.com/company/68063504.

Director, Engagement Management at Amobee (formerly Turn)

Amobee

Jul 2019 - Oct 2021 (2 years 4 months)

• Lead a team of 7 global project managers who supported ~$55M Net Revenue in the last year for our Enterprise and TV Broadcaster clients • Implemented various team processes to understand capacity, revenue supported, and escalations • Created 12 templates for the team to streamline customer onboarding, global rollouts and risk mitigation • Revamped Career Development & Pathing structure for Customer Org • Coach team on our core focuses of speed and quality, scalability, consultancy, execution and stability • Worked through various acquisition challenges and opportunities • Partnered with leadership to roll out Feature Request Dashboard by product pod

Sr. Manager, Engagement Management

Amobee

Aug 2017 - Oct 2021 (4 years 3 months)

Kelsey is the Sr. Manager of Engagement Management at Amobee and is responsible for the overall success of onboarding and ongoing implementation of Amobee's platform technology, providing structure, organization and accountability to Amobee's platform, DMP and TV clients. Prior to Amobee, Kelsey was the Engagement Management Director at Turn, which was acquired by Amobee in 2017. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pi

Engagement Management Director

TURN

Sep 2014 - Aug 2017 (3 years)

Engagement Management Director - October 2016-Present Sr. Engagement Manager - September 2014-October 2016 Amobee acquired Turn in February 2017: http://www.businessinsider.com/singtel-amobee-acquires-turn-310-million-2017-2 • Project managed platform and strategic accounts, onboarding initiatives and DMP deployments • Cared for the health of $150MM+ in business for clients, including Kraft Heinz, Southwest, Toyota, Experian, Red Bull, Colgate, Del Monte, Cadreon and more • Built project trackers from SOWs and led regular internal and external meetings to review trackers, provide status updates and identify and solve risks • Won Best Account Team (Jan 2015) for work on Kraft • Won Superstar Award (Sept 2015) – monthly awa

Director, Ad Operations

Magnetic

May 2014 - Aug 2014 (4 months)

Cognitive Match was acquired by Magnetic: http://www.cnbc.com/id/101711172 Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic's advertising solutions also extend to site retargeting, and include advanced media optimization and buying and creative capabilities. • Responsible for

Director, Ad Operations

Cognitive Match Acquired by Magnetic

Sep 2012 - May 2014 (1 year 9 months)

Cognitive Match is the leading Ad optimization solution for advertisers, agencies and media sellers. Our flexible, data-driven optimization technology provides relevant content on every impression, across PC and Mobile platforms, resulting in increased response to digital campaigns. At Cognitive Match, we specialize in Dynamic Creative Optimization (DCO) and Personalized Retargeting campaigns. • Lead project management team • Manage campaign timelines, handoff of assets, coordination of internal teamwork, campaign implementation and post-launch analysis • Specialize in Dynamic Creative Optimization, Personalized Retargeting, Personalized Search Retargeting, Prospecting and A/B Testing campaigns • Achieve standard campaign tu

Assistant Manager, Smart Ads Product Ops

Yahoo

Mar 2012 - Aug 2012 (6 months)

Assistant Manager, Smart Ads Product Ops (June 2012-August 2012) Interim Manager, Smart Ads Product Operations (March-May 2012) • Managed a team of three project managers, two graphic designers and two campaign engineers during my time as Interim Manager • Worked through the Dapper acquisition, integration growing pains, and development of Yahoo’s new creative platform and reporting UI, while exceeding revenue goals during integration • Managed a total of $45MM for clients such as Scottrade, Quicken Loans, Allstate, TurboTax, Victoria’s Secret, Purina, SuperValu, among many others • Coordinated globally with APAC, EU, Bangalore and Israel counterparts; worked closely with engineers in Israel to manage and prioritize resolutions for system b

Sr. Smart Ads Project Manager

Yahoo

Aug 2009 - May 2012 (2 years 10 months)

Sr. Smart Ads Project Manager (October 2011-May 2012) Smart Ads Project Manager (August 2009-October 2011) • Liaison among Y! sales/account team, client/agency and 3rd party Smart Ads partners • Worked with third party vendors, including Pointroll/Shoplocal, Teracent, Mixpo, EyeWonder and WSOD to understand their product and to ensure that they were executing Smart Ads campaigns according to expectations • Managed timelines for launching campaigns • Responsible for problem-solving and troubleshooting of online ad campaigns post-launch • Analyzed reporting and data sets for online advertising campaigns in order to provide advertisers with useful insights • Acted as pre-sales support, as well as up-selling and cross-selling on various account

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Corporate Buyer

infoUSA

Jul 2007 - Jun 2009 (2 years)

• Procured equipment, supplies and services for assigned area • Co-designed and developed a training seminar that I presented to 45 managers, administrators and employees (conducted three training sessions total) • Reviewed and approved requisitions and invoices; obtained approvals on requisitions, check requests and purchase orders • Managed and tracked vendor agreements and contracts • Determined vendor sources, product needs and availability • Logged tradeshow trackers, letters of explanation and check requests • Created all company purchase orders • Maintained direct contacts and relationships with vendors

Independent Contractor - Sales

Southwestern Company

May 2005 - Jul 2005 (3 months)

• Independent contractor of direct sales of educational products • Top First-Year Dealer (sales), Gold Award (hours worked), Big Check Award (sales) • Established success principles through direct sales (schedule, positive attitude, goal setting, personal motivation) • Executed all ordering, inventory, accounting, scheduling, sales, presentation and delivery of product • Prospected and approached over 1,000 families from various socioeconomic backgrounds • Relocated to Concord, New Hampshire, for the summer

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