Marketing Operations & Sales Development Intern
Corning Incorporated
Jun 2024 - Aug 2024 (3 months)
• Worked within the Corning Optical Communications LLC division.
• Utilized multiple platforms (Salesforce, Marketo, Sprinklr, ZoomInfo, Google Ads, GA4, AEM) to perform advanced operations such as audience building, keyword identification, ad creation, web development, and marketing analysis.
• Created a 20-page reference document with extensive information on Corning’s Evolv® FlexNAP™ and Multifiber Pushlok™ product lines for use in daily work.
• Built an audience with a 98% match rate, launched a paid initiative, and designed several LinkedIn digital ads using Sprinklr.
• In Google Ads, built a keyword search audience for optimal ad placement and created paid search and display ad campaigns.
• Built an audience i