Channel Marketing Manager
Imation
Dec 2009 - Jan 2016 (6 years 2 months)
(Formerly MXI Security) Brand management, PR, media relations, content creation, demand generation, corporate positioning, product launches, advertising, sales collateral and tradeshow & event marketing.
Develop and create marketing strategies to drive IronKey’s business objectives across different verticals (Healthcare, Government, Finance, Education).
Lead channel communications, channel training (new products and services). Execute new channel marketing programs, channel advertising and promotion.