Aaron Hendricks
About
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Head of Sales Development, APAC (Senior Manager)
Sydney, New South Wales, Australia
Résumé
Jobs
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Head of Sales Development, APAC (Senior Manager)Grafana LabsApr 2025 - Current (1 year 6 months)Leading Commercial, Enterprise and Growth Sales Development teams across APAC, driving regional pipeline generation, GTM execution and developing the next generation of commercial talent.
● Leading the APAC Sales Development organisation to over five consecutive quarters above target, influencing $xM+ TCV while improving pipeline quality, forecast accuracy and AE conversion across the region.
● Built scalable GTM operating models across APAC, embedding AI into qualification, forecasting and pipeline generation while partnering cross-functionally with Sales, Marketing, Solutions Engineering and Partners.
● Developed high-performing SDR talent through structured coaching and career pathways, resulting in multiple internal- TravelCareer BreakMay 2024 - Apr 2025 (1 year)Took a year off to travel across Asia ✈️
- Sales Manager, New Business Sales, APACNew Relic IncMar 2023 - May 2024 (1 year 3 months)Led APAC new-logo acquisition and managed a blended sales organisation of Field AEs and Inside Sales Representatives across ANZ, Singapore and India.
Key Achievements:
• Built a repeatable acquisition motion across both Field and Inside Sales teams
• Embedded MEDDPICC and structured deal inspection methodologies to improve forecast accuracy and pipeline conversion
• Developed and promoted top-performing sales talent into senior roles
• Partnered closely with SDR, Marketing, Solutions Engineering and Channel teams to accelerate growth - Manager, Sales Development, APACNew Relic IncMar 2022 - Mar 2023 (1 year 1 month)
- Senior Account Executive - Mid EnterpriseNew Relic IncJun 2020 - Mar 2022 (1 year 10 months)
- Global Account ManagerDell TechnologiesMay 2019 - Jun 2020 (1 year 2 months)• Managed and expanded global enterprise accounts across ANZ, leading a $2.6M client refresh (80% secured in year one) through executive stakeholder alignment across IT, procurement, and leadership.
- Account ExecutiveMacquarie Technology GroupSep 2018 - May 2019 (9 months)• Originated and closed one of Australia’s first 36-month SD-WAN deals valued at $1M+.
Recognised as the youngest Account Executive in Macquarie’s history. - Account ManagerMacquarie Technology GroupSep 2016 - Sep 2018 (2 years 1 month)• Won and expanded one of the world’s largest retail groups across 20+ luxury brands, delivering measurable ROI across data, voice, and mobile (TCV $2M)
- Customer Service ProfessionalMacquarie Technology GroupSep 2015 - Sep 2016 (1 year 1 month)
Education
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- Bachelor of Commerce - BCom, Bachelor of CommerceMacquarie University
Projects (professional or personal)
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