Mario Garcia Madrigal

Mario Garcia Madrigal

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Killing It At Performance Marketing - Founder @ Fiera | Incremental Paid Media Studio | Performance Marketing Strategist
Catalonia, Spain

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Résumé

Jobs verified_user 0% verified
  • Fiera Incremental Paid Media
    Founder & Head of Paid Media and Performance Marketing
    Fiera Incremental Paid Media
    Apr 2023 - Current (3 years 6 months)
    TO HIGHLIGHT:
    - Took the business from 0 to 6 figures ARR, growing revenue by more than 50% on the second year
    - Worked with great clients: a few Series A/B/C and companies in different industries: job classifieds, proptech, lawtech, SaaS (B2B), music festivals, ecommerce...
    - Managing 9M EUR yearly media budget for clients

    Fiera is a studio offering advanced paid media strategy and execution for marketing teams. We offer the following services:
    - Media Buying: paid search
    - Performance Marketing Strategy: Fractional Head of Performance or help with specific projects
    - Incrementality Measurement: we can help you figuring out which channels are generating incremental sales for your company
  • Smallpdf
    Head of Demand Generation and Performance Marketing
    Smallpdf
    Jun 2022 - Apr 2023 (11 months)
    HIGHLIGHTS:
    - Launching SEM for Smallpdf, generating a +10% incremental revenue, with a 6 figure monthly budget and a payback period below 12 months
    - Improving performance marketing CPL for Pdftools by -30%

    Leading demand generation and performance marketing activities for Smallpdf and PDF Tools.
  • Typeform
    Head of Performance Marketing
    Typeform
    Jun 2020 - Aug 2022 (2 years 3 months)
    TO HIGHLIGHT:
    - 60% YoY increase in sales coming from paid search
    - Thanks to more than 10 experiments, we have proved the incrementality of several display and paid social channels
    - Adtech: Google Marketing Platform implementation, Funnel.io.
    - Build a performance marketing team from scratch

    I lead a team of three. We are owners of an 8 figure media budget that is invested in paid search, paid social and display/programmatic.

    My responsibilities include:
    - Generating sign up, leads and new business for Typeform SMB, Videoask SMB and Typeform Enterprise.
    - Owning the paid media budget and its distri
  • norwegian
    Performance Marketing Manager
    norwegian
    Oct 2019 - Jun 2020 (9 months)
    I lead the Performance Marketing department, with investments in Paid Search, Social Ads and Programmatic (Display). Together, we manage 8 figure yearly budgets in more than 15 markets and 3 continents.
  • norwegian
    Head of PPC / Performance Marketing Strategist
    norwegian
    Feb 2018 - Oct 2019 (1 year 9 months)
    HIGHLIGHTS:
    - 40% increase on revenue coming from paid search YoY
    - Developing a dashboarding system with Google Data Studio and Supermetrics to inform different stakeholders within the company about the performance of paid channels
    - Implementing an automated system to track media spend against media budget
    - Integrating the paid media strategy with a CDP

    TASKS AND RESPONSIBILITIES
    - Manage and allocate an 8 figures yearly media budget for Paid Search
    - Advise about budget allocation and strategy in paid social, metasearch and prospecting
    - Define the strategy and execution of PPC campaigns on Search Ads 360, part of Google Marketing Platform
    - Feed management with Channable
    - Follow
  • Binaria Agencia Digital
    SEM & PPC Manager
    Binaria Agencia Digital
    Jan 2016 - Feb 2018 (2 years 2 months)
    HIGHLIGHTS:
    - Launching the traffic acquisition department within Binaria, bringing additional revenue of up to 6 figures into the company within the first two years
    - Intimately involved in and responsible for, the search and securing of three major international companies as clients for traffic acquisition campaigns, with annual media spends of between 60K and 400K
    - Recognizing the need for, creating, implementing and managing a tracking and reporting system for agency clients, resulting in the elimination of the need for creating manual reports
    - Managing the 7-figure annual media spend and a team of 2 are my primary responsibilities

    RESPONSIBILITIES:
    Marketing Strategy
    Using tools such as Semru
  • Kreditech Holding SSL GmbH
    PPC/SEA Manager Spain-LATAM
    Kreditech Holding SSL GmbH
    Jan 2015 - Jan 2016 (1 year 1 month)
    PPC management for Kreditech, innovative fintech company. Big accounts integrated within a multi-channel on and off-line global marketing strategy.

    Managed brands:
    - Kredito24.
    - Zaimo.
    - Flexinero.

    Countries:
    - Spain.
    - Mexico.
    - Peru.
    - Dominican Republic

    Some achievements:
    - Really deep granularity at Ad Group level: when I arrived, there were around 90 Ad Groups per account. Now, we have almost 5000.

    Some numbers:
    - Number of keywords managed: 50.000
    - Number of tailored ads written: 45.912
  • GowithOh
    Traffic Manager
    GowithOh
    Jan 2014 - Jan 2015 (1 year 1 month)
    In charge of acquiring new visitors to our websites and making them buy. How?

    - Introducing the company to potential clients through Display and affiliate campaigns.

    - Attracting people near the conversion funnel through PPC campaigns and a powerful work on SEO.

    - Following them with dynamic Remarketing through RTB.

    - Optimizing the conversion funnel with clickstream data, heatmaps and A/B testing.

    - Analyzing the whole process, with a hard focus on profitability and grow.

    OTHER TASKS:
    - In charge of reporting to CEO and other departments.
    - Representating marketing department within interdepartamental meetings.

    OUR PLATFORMS:
  • GowithOh
    SEO Specialist
    GowithOh
    Jun 2013 - Jan 2014 (8 months)
    I'm the SEO On-Site Specialist at GowithOh, a leading company of holiday apartments in Europe. I'm in charge of the SEO on-site strategies, managing a team of five international interns.

    These are my main responsibilities:

    - Establish a clean, Google-proofed SEO strategy.

    - Coordinating content creation for 5 websites, always in five languages, and ensuring this content has the maximum quality.

    - Generating new landing pages for user acquisition.

    - Reporting websites' performance on sales and user behavior.

    - Monitor competitors strategies and market trends.

    - Providing digital analytics insights to increase Conversion Rate.

    - Develop continuous a
  • Conzentra
    On-line Marketing Consultant
    Conzentra
    May 2011 - Jun 2013 (2 years 2 months)
    Me and my colleagues imagine, create and develop on-line marketing strategies to make a brand visible and accessible to every people looking for stuff related to their products and services. And we love doing it.
  • a
    On-line Marketing Trainee
    aKeora
    Oct 2010 - May 2011 (8 months)
    During my internship at aKeora my daly tasks were:

    - Community management.
    - Content writing.
    - Basic SEO & PPC tasks.
Education verified_user 0% verified
  • ESIC Business Marketing School
    Master’s Degree, Marketing
    ESIC Business Marketing School
    Jan 2016
  • Universitat de Barcelona
    Master's degree, Business/Corporate Communications
    Universitat de Barcelona
    Jan 2010 - Jan 2011 (1 year 1 month)
  • Universitat Rovira i Virgili
    Bachelor's degree, Advertising and Public Relations
    Universitat Rovira i Virgili
    Jan 2005 - Jan 2010 (5 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • G
    GowithOh Experience
    Dec 2013 - Current (12 years 10 months)
    Creación y gestión de una plataforma que actúa como hub de todo el contenido creado para canales externos como redes sociales, notas de prensa o email marketing, y de este modo usar este contenido para atraer el tráfico a la web de una manera más segmentada y personalizada. Asimismo permite agilizar la creación de contenido viral y la comunicación de los valores de la marca.
  • G
    GowithOh Experience
    Dec 2013 - Current (12 years 10 months)
    Creación y gestión de una plataforma que actúa como hub de todo el contenido creado para canales externos como redes sociales, notas de prensa o email marketing, y de este modo usar este contenido para atraer el tráfico a la web de una manera más segmentada y personalizada. Asimismo permite agilizar la creación de contenido viral y la comunicación de los valores de la marca.
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