David Brown

David Brown

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Senior Director, Head of Marketing Operations, Analytics, & Growth
United States

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work
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Jobs verified_user 0% verified
  • PointClickCare
    Senior Director, Head of Marketing Operations, Analytics, & Growth
    PointClickCare
    Jul 2023 - Current (3 years 3 months)
    Executive marketing leader overseeing Marketing Operations & Technology, Analytics, Growth Marketing, AI Marketing Transformation, Digital Experience, and Events for a hyper-growth ~$1B organization. I lead large cross-functional teams to accelerate pipeline, scale revenue growth, and elevate PointClickCare’s marketing performance, technology, and GTM maturity.
  • GitLab
    Director, Head of Global Marketing Operations
    GitLab
    Sep 2021 - Feb 2023 (1 year 6 months)
    NASDAQ: GTLB

    GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software. From idea to production, GitLab helps teams improve cycle time from weeks to minutes, reduce development costs and time to market while increasing developer productivity.
  • Lyft
    Head of Marketing Operations, Business Growth
    Lyft
    Nov 2019 - Oct 2021 (2 years)
    NASDAQ: LYFT

    Working with Lyft Business makes the ride matter.

    Thousands of organizations partner with Lyft Business to move the people they care about—from employees and customers, to patients, travelers, and more. Together, we design transportation experiences and programs that drive your business forward, reward your people, and ultimately upgrade your experience.

    For more information on how you can harness the power of Lyft’s nationwide network of drivers and transportation management tools, please visit: https://www.lyft.com/business
  • Medrio
    Senior Director, Global Marketing Operations
    Medrio
    Jan 2019 - Oct 2019 (10 months)
    Headed up marketing operations, digital strategy, and analytics to grow new business pipeline by over 300% within first 12 months. Overhauled marketing operations and the demand generation process, increasing marketing contribution to new business pipeline from
  • Medrio
    Director, Marketing Operations and Digital Marketing
    Medrio
    Apr 2017 - Jan 2019 (1 year 10 months)
  • Premonio
    Head of Marketing Operations and Digital Strategy
    Premonio
    Aug 2016 - Oct 2019 (3 years 3 months)
    Transformational B2B marketing through revamping marketing operations processes, growth strategy, and MarTech applications, which delivered new revenue and increased operational performance.
    • Clients include both SMB and Fortune 500 companies.
  • Planful
    Sr. Manager of Digital Marketing
    Planful
    Jun 2015 - Feb 2017 (1 year 9 months)
    Oversaw digital marketing strategy and reporting for paid search, paid social, email marketing, webinars, website conversion, and lead nurturing to create program visibility, build pipeline and meet company KPIs. Managed 1M+ yearly budget and led a team of external vendors while reporting to the VP of Marketing.
    • Developed and implemented paid search strategy that cut cost per conversion by over 50%, tripled pipeline efficiency, and drove new ARR pipeline of $1.8M. Launched new competitor campaigns, nurture retargeting, and ABM strategy. Designed a new paid search landing page template.
    • Managed marketing email campaigns that improved engagement and nurturing. Segmented Marketo database, developed content, and designed email tem
  • Saba
    Sr. Manager of Corporate Marketing
    Saba
    Sep 2014 - Jun 2015 (10 months)
    Headed digital marketing and analytics. Managed demand gen and analytics for website, SEM, and email. Used Marketo and Salesforce for tracking and reporting. Oversaw $400K budget and managed marketing coordinator.
    • Developed and implemented marketing strategy and several integrated marketing campaigns using website, digital advertising, email, and webinars. Exceeded yearly pipeline target by 38%.
    • Managed PPC and retargeting through Google AdWords, LinkedIn, and AdRoll. Lowered CPL by 55% and increased pipeline by 90% by optimizing bidding strategy and content, and A/B testing.
    • Led demand gen strategy on website, including UI experience, multivariate testing, and landing page and CTA optimization. Implemented text chat an
  • Saba
    Product Marketing Manager
    Saba
    Nov 2012 - Sep 2014 (1 year 11 months)
    Managed programs for product marketing and digital marketing, including digital content, SEM/SEO, and email marketing. Managed website dashboards and reported findings to senior management.
    • Managed programs for product marketing and digital marketing, including digital content, SEM/SEO, and email marketing. Managed website dashboards and reported findings to senior management.
    • Developed the market strategy for Saba People Cloud and launched the website with internal team.
    • Created content for website, print ads, digital advertising, white papers, surveys, emails, infographics, sales scripts, and social media. Incorporated key messages in demos, blogs, and competitive guides.
Education verified_user 0% verified
  • Alliant University
    M.A, Organizational Psychology
    Alliant University
    Fields(s) of Study:
    Organizational Leadership, Statistics, Psychometrics, Executive Coaching, Business Strategy, Organization Development, Organization Behavior, Consumer Behavior, Research Design, and Consulting.
  • San Francisco State University
    Bachelor's, Psychology
    San Francisco State University
    Field(s) of Study:
    Organization Management, Statistics, Performance Appraisal, Training, Consumer Behavior, Research Design, Employee/Consumer Motivation, Work/life balance, Decision Making, and Job Design.
  • San Francisco State University
    Minor, Digital Cinema Production
    San Francisco State University
    Field(s) of Study:
    Digital Production, Digital Editing, Animation, and Directing.
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