Andrew Colbert
About
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Vice President Marketing
San Diego, California, United States
Résumé
Jobs
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Vice President MarketingSirona MedicalMay 2025 - Jul 2026 (1 year 3 months)Built and scaled the marketing function from zero across demand gen, product marketing, SDR, brand/PR, content, design, and events with a lean team. Exceeded qualified pipeline build goals. Led a company-wide rebrand and GTM repositioning against legacy PACS, reporting, and AI incumbents, doubling brand reach. Stood up the full GTM tech stack plus SDR playbook, demo certification, and enablement to scale repeatable execution.- Vice President Product MarketingAidocJul 2023 - Feb 2025 (1 year 8 months)Led upstream and downstream product and customer marketing across the AI portfolio, managing six Service Line Directors. Repositioned pricing and packaging from radiology-centric to enterprise, supporting a 3x increase in TAM and ASP. Built GTM frameworks aligning Product, Marketing, and Commercial; owned global conference strategy across 30+ events.
- Head of MarketingRegardJan 2023 - Jun 2023 (6 months)First marketing hire; built GTM strategy for inpatient and outpatient offerings. Aligned commercial leadership to clinical data and KOL strategy, and launched ROI messaging that expanded value across C-suite and administrative personas in the clinical documentation and revenue cycle management spaces.
- Senior Director of Product MarketingVizaiApr 2022 - Jan 2023 (10 months)Led marketing strategy to expand hospital footprint from 800 to 1,200 by shifting from single module to enterprise-based (platform) selling, driving a 4x ASP lift with a shorter sales cycle. Hired and led a team of five product marketers each covering a unique serviceline.
- Director of Product MarketingVizaiMay 2020 - Apr 2022 (2 years)
- Global Head of EmbolizationPenumbra IncFeb 2019 - May 2020 (1 year 4 months)Led a global franchise representing 25% of company revenue, growing embolization from $50M to $100M across 24 consecutive quarters of growth. Commercialized six new products in two years in partnership with R&D.
- Marketing ManagerPenumbra IncJul 2017 - Feb 2019 (1 year 8 months)
- Associate Marketing ManagerPenumbra IncApr 2016 - Jul 2017 (1 year 4 months)
Education
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- Bachelor of Science (BS, Neuroscience and Behavioral Biology and EconomicsEmory UniversityVarsity Swimmer (Sprint Freestyle and Butterfly). Member of national neuroscience honors society, Nu Rho Psi. President and Founder of InfoMed.