Becky Frost

I build enterprise brands that create business value.

Companies hire me when they're entering a new stage of growth, navigating transformation, preparing for an IPO, redefining their category, or elevating executive visibility.

Over the past 20 years, I've helped technology companies navigate many of their most important moments: IPO preparation, acquisitions, AI transformation, enterprise rebrands, executive transitions, market repositioning, and reputation management.

Today, I lead Corporate Marketing & Communications at Outreach, where I oversee Brand, Creative, Communications, Content, Analyst Relations, Customer Advocacy, Social Media, and Education while partnering with our executive leadership team to shape the company's market narrative and executive visibility.

Throughout my career, I've led communications strategies supporting three IPOs and more than 35 mergers and acquisitions while helping organizations increase market awareness, strengthen analyst relationships, modernize their brands, and position executives as industry thought leaders.

What I enjoy most is operating at the intersection of strategy and execution, helping leadership teams answer questions like:

• How should we position our company for the next phase of growth?
• What story will define our category?
• How do we build trust with customers, investors, analysts, employees, and media?
• How do we turn executive expertise into market influence?

I've built and led multidisciplinary teams spanning Corporate Marketing, Brand Strategy, Corporate Communications, Executive Communications, Creative Services, Content, Social Media, Analyst Relations, Customer Advocacy, and Education across SaaS, FinTech, AI, healthcare, financial services, and education technology.

My leadership philosophy is straightforward: strong brands aren't built by marketing alone. They're built when every interaction - customers, employees, investors, analysts, media, and partners - reinforces a clear, credible, and differentiated story.

I help technology companies define their market, elevate their leaders, and build enterprise value through brand.

Specialties include Corporate Marketing, Brand Strategy, Executive Visibility, Corporate Communications, AI Positioning, Reputation Management, Executive Coaching, IPO Readiness, M&A Communications, Analyst Relations, Team Development, Category Creation, and Organizational Transformation.