I'm a content designer who understands how content can make demonstrable business impact. I enjoy working collaboratively with management, data teams, UX designers and product teams to achieve goals. My specialities include: UX content and copy, content optimization through user research and A/B testing, content operations, agile content methodologies, and UX strategy.
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Content Design Manager
Lightspeed Commerce
Apr 2023 - Jun 2024(1 year 3 months)
- I set up distributed collaborative working processes for the team so there was no down time. - I mentored them how to run UX workshops to speed up delivery of work - I audited team skills then advocated for resources from management for external content research training.
Team Lead, Content Design
Lightspeed Commerce
Sep 2022 - Apr 2023(8 months)
I led a distributed team of 4 content designers. My key results were: - mentoring junior members in their career goals - setting up team processes and documentation so that the team could seamlessly work in a distributed fashion. - I continued to work as an IC on projects such as voice and tone for our flagship products.
Senior UX Product Content Strategist
Lightspeed HQ
Oct 2020 - Aug 2022(1 year 11 months)
- I set up the terminology change project to make the language in the flagship product more user friendly. I also set up an automated notification system so that stakeholders could change their content when changes were made in the interface so that language could remain consistent across all touchpoints. - The configurations page was the largest driver of customer contacts. During discovery I found that the page had grown organically over the years with no coherent information architecture nor copy. I first figured out what each setting meant and with engineers collaborated to find out which settings were obsolete and could be deleted. I then rewrote the copy and conducted a card sort to make the settings more findable. After going live, c
On Leave
Sabbatical
Sep 2019 - Sep 2020(1 year 1 month)
Content Strategist
RNW Media
May 2016 - Aug 2019(3 years 4 months)
Key results - I audited all teams for content strategy assets such as style and terminology guides, image instructions, editorial process. I found that several core assets were missing so I worked with the teams to create a principle style guide which was then adapted into 9 languages. This helped to improve consistency and quality across writers. - I created a new information architecture for our sexual education website that made it more accessible on mobile. - I created UX/SEO and A/B testing trainings for all teams including in fragile states. I also set up training programmes to share knowledge across teams. The trainings were rated highly by participants. Show less
Senior UX Copywriter | Online Content
TNT
Nov 2015 - Mar 2016(5 months)
Online Content Specialist
SONOS, INC.
Nov 2014 - Oct 2015(1 year)
I restructured the content on the Sonos support site using a content-first UX approach. I oversaw the content audit and clean up of over 1500 articles in 7 languages, reducing the number of articles while at the same time increasing time on page and visits to the knowledge base. I set up editorial processes, tooling, and set up KPIs for the team. Key achievements • Implementing Kanban to manage workflow • Developing new information architecture for support content
Senior Editor
Spil Games
Dec 2013 - Jul 2014(8 months)
I wrote and edited copy, and prepared it for translation across 15 languages. I set up the copy optimization project (SEO, UX, and A/B testing), and persuaded stakeholders to get buy in. As Spil entertains 180+ million unique visitors to its sites every month, writing SEO optimized texts is a key part of ensuring audience growth. I also worked on optimizing copy for other media including direct email campaigns, hotboxes, in-game texts, B2B newsletters, and also for usability.
Editor/Copywriter
Spil Games
Jun 2011 - Nov 2013(2 years 6 months)
Freelance Journalist and Blogger
freelance
Oct 2010 - Jun 2011(9 months)
During this time I studied SEO basics, site construction, and photography to develop a site as a portfolio for my writing. I developed relationships with publishing houses and newspapers to authorise copyrighted material and publish articles.