Victor Viana
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🚀 Growth & Performance Marketing Manager | Paid Acquisition - @Ancient Gaming
Warsaw, Masovian Voivodeship, Poland
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Jobs
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Senior Search Specialist, gTech - Solution Expert, Large Customers Sales, EMEAGoogleJun 2025 - Current (1 year 5 months)- PPC SpecialistAncient GamingApr 2025 - Jun 2025 (3 months)
- Growth Marketing LeadDropsSep 2022 - May 2025 (2 years 9 months)Scaled newsletter subscribers from 5K to 105K while strategically optimizing and maintaining a high open rate (30%) at a low and efficient cost per lead. Grew Instagram following from 5K to 125K and TikTok from 0 to 80K, driving engagement & community growth. Managed and optimized multi-channel paid campaigns (Facebook Ads, Google Ads, Reddit Ads, X Ads), leading to a 21x increase in lead generation.
- Performance Marketing ManagerOutschoolJul 2021 - Feb 2025 (3 years 8 months)Managing B2C paid acquisition marketing programs focusing on CPA and LTV - Targeting the US
- Marketing Ops SpecialistOutschoolJul 2020 - Jul 2021 (1 year 1 month)Assisted Performance and Product Marketing teams to meet their goals
- Marketing + Membership CoordinatorAIA San FranciscoOct 2018 - May 2020 (1 year 8 months)Coordinated a B2C & B2B marketing program focused on signups, purchase and event production. - Responsible for creating content and managing performance of social & paid media (Facebook, Instagram, Twitter and LinkedIn); - Produce and execute all levels of events, including inner-company events, meetings, and committee events;
- Digital Marketing Performance AssistantW3hausSep 2017 - Sep 2018 (1 year 1 month)Assisted a marketing agency by performing B2C online marketing programs for 2 Brazilian brand clients (O Boticátio and Rider) - Managed paid media and SEM campaigns on Facebook, Twitter Ads, Google ads and Google DBM; - Collaborated with Analytics & BI teams to improve attribution and event tacking;
- Digital Marketing InternLIVE The AgencyApr 2016 - Apr 2017 (1 year 1 month)Intern program at a digital marketing agency: - Responsible assisting on setting up campaigns and measuring results of Facebook Ads and Google Adwords; - Participated to planning meetings to optimize and track campaign performance;
Education
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- bachelor, Bacharelado, Relações Internacionais & MarketingESPMJan 2013 - Jan 2017 (4 years 1 month)