Caitlin Vieth

Vice President, Marketing

Harvest Hosts

Jan 2025 - Current (1 year 8 months)

Vice President, Marketing

Artica

Apr 2023 - Dec 2024 (1 year 9 months)

Artica owns five DTC brands and is developing e-commerce tech stacks.

Associate Marketing Director

HelloFresh

Dec 2022 - Apr 2023 (5 months)

Marketing Director

Structured

Mar 2021 - Dec 2022 (1 year 10 months)

Lead clients' marketing strategies to optimize and maximize revenue across all advertising platforms.

Head of Performance Marketing

Molekule

May 2020 - Mar 2021 (11 months)

• Increased ROI YoY through advanced cross-channel data analytics and direct management of campaigns across paid social, OTT, podcasts, Amazon, paid search, direct mail, video, linear TV, Google shopping, display and content marketing. • Accelerated sales by launching a B2B marketing program, diversifying channel mix and orchestrating new campaigns to scale customer acquisition and retention. • Expanded and launched the following channels, increasing overall revenue by 36% YoY: CTV, print, direct mail, Pinterest and Snapchat.

Senior Marketing Manager

U

Jun 2019 - Mar 2020 (10 months)

• Directed a multi-million-dollar social media and display marketing portfolio and team of eight media experts tasked with acquiring students for top Universities’ Degree programs. • Improve ROI by spearheading improvements to 2U’s media tactics, overall sales funnel optimization, creative strategy, budget allocation analytics, marketing ROI and processes. • Increased ROAS 740% YoY by innovative advertising and launching new, scalable channels.

Associate Director of Marketing

Swanky Smiles

Dec 2018 - Jun 2019 (7 months)

• Swanky Smiles: a failed startup that was the first full-service, mobile Orthodontic practice. • Launched new efforts to accelerate Swanky’s growth including: Zocdoc, Yelp, YouTube, Waze, national and local partnerships, website redesign, influencer and referral program. • Implemented new email platform and designed email journeys to improve conversion rate • Owned web design, training materials, logistics (operational, legal), sales/account teams, directing all marketing efforts for new B2B Orthodontic program launch and growth.

Director of Marketing

DG DIGITAL

Dec 2017 - Dec 2018 (1 year 1 month)

• Strategically planned and implemented effective multi-channel marketing campaigns for Wyndham Vacation Rentals’ & their 13 regional brands ($150M+ yearly marketing spend) • Directed social, email, paid search, SEO, programmatic display, influencer, partnership and affiliate marketing campaigns, increasing overall ROI by 32% YoY. • Created client’s 1st multi-channel report to improve entire budget allocation. • Introduced Optimizely to improve customer experience, conversion rates and executed web design tests that drove incremental $1M revenue in just the first four months. • Ideated and oversaw all promotional strategy, creative, branding, audience segmentation, content and more. Increased ROAS and revenue by hundreds of thousands MoM. •

Senior Campaign Manager

Zeta Global

Dec 2013 - Dec 2017 (4 years 1 month)

• Developed marketing plans to drive brand awareness, attain high-quality customers and increase sales; typically achieved from demand generation ads to lead nurturing via email. • Managed $3M+ Facebook ad spend/month: defined all aspects of ad campaigns’ budget, creative, placement and audience, employing extensive A/B testing and analysis. • Oversaw and trained marketing managers on several advertising and reporting platforms.

Marketing Campaign Manager

Zeta Global

Jul 2012 - Dec 2013 (1 year 6 months)

• Grew a small, challenging campaign into the company’s biggest client at ROI up to 400%. • Developed a first gen proprietary automated optimization and reporting tool to maximize efficiency, ROI and employee time. • Directed the design, testing strategy and optimization of landing pages and creatives.

Search Consultant Intern

Michael Kelly Associates

Jul 2011 - Aug 2011 (2 months)

Marketing & E-Commerce Intern

Scoop NYC

May 2011 - Aug 2011 (4 months)

Created social media content, emails, press recaps, media proposals and researched, scheduled and planned in-store events. Organized E-Commerce photo shoots and marketing calendar.

Sales, Press & Fashion Show Intern

VPL

May 2010 - Sep 2010 (5 months)

Created social media content, email blasts, press recaps, media proposals and researched, scheduled and planned in-store events. Organized E-Commerce photo shoots and marketing calendar.

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