Chief Marketing Officer & General Manager of Prosumer Business Unit
Hightail
Sep 2012 - Sep 2014 (2 years 1 month)
Ran all marketing at Hightail, including online acquisition (SEM, display, affiliates, SEO, viral, social), user engagement (pricing, packaging, paywalls), product marketing (positioning, messaging, branding), and demand generation (B2B campaigns, prospecting, lead qualification).