Mary Bruce

Vice President Marketing

Saviynt

Nov 2023 - Current (2 years 10 months)

VP, Demand Generation

Contrast Security

Jan 2023 - Oct 2023 (10 months)

Head of Demand Generation

Contrast Security

Jul 2021 - Jan 2023 (1 year 7 months)

Director of Demand Generation

Incorta

Apr 2020 - Jul 2021 (1 year 4 months)

Incorta is the only Unified Data Analytics Platform powered by Direct Data Mapping. Purpose-built to help companies stay ahead of the accelerating rate, volume, and complexity of modern enterprise data, the platform delivers unmatched speed and visibility. Incorta is built with open standards and integrates with cloud-friendly tools and platforms, making it easy to consolidate data in the cloud and extract meaningful insights. By making any data source continuously available for analytics, the platform helps data engineers, data scientists, data analysts, and business leaders make more accurate, timely, and transparent decisions with faster access to richer data sets. Backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly M

Director of Demand Generation

Swrve

Jan 2019 - Mar 2020 (1 year 3 months)

Swrve is the leader in mobile marketing and customer engagement. We help global brands like Sony, Verizon, Condé Nast, Ryanair, Digicel, Playrix, and more confidently scale 1:1 communications across millions of customers. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Swrve delivers hyper-relevant mobile push, in-app, email, and web messaging with real-time precision, ensuring that the right message gets to the right user with perfect timing, every single time.

Sr. Marketing Programs Manager

Skuid

Jan 2018 - Jan 2019 (1 year 1 month)

• Turned the marketing team's strategic objectives into detailed action plans that generated over $50,000,000 in quality pipeline. • Worked cross-departmentally and with third-party vendors to execute revenue-producing marketing campaigns. • Spearheaded and managed the marketing automation platform switch from Marketo to Hubspot. • Identified and implemented a custom solution to the misalignment in reporting between marketing and sales with a marketing app built on the Skuid Platform.

Marketing Campaign Manager

Skuid

Oct 2016 - Jan 2018 (1 year 4 months)

• Coordinate internal resources and third parties/vendors to execute marketing campaigns • Ensure that all projects are delivered on time, within scope and within budget • Define project scope and objectives • Identify project stakeholders (internal and external) and create plans to achieve buy-in • Develop detailed project plans to monitor and track progress • Communicate status of tasks and deadlines to team members • Manage changes to project scope, schedule, and costs • Establish and maintain relationships with third parties/vendors • Create and maintain comprehensive project documentation • Track, report, and analyze marketing program performance • Implement new project management tool and train all users • Serve as SME (subject matte

Director of Marketing

SIGNiX

May 2016 - Oct 2016 (6 months)

• Work with EVP to develop and implement marketing strategy • Create and maintain marketing budget • Manage marketing specialist • Develop and implement marketing strategy for new and existing products • Collaborate with partner marketing teams to drive sales and product adoption • Manage public relations firm and any other outside agencies/vendors • Oversee all marketing projects to ensure deadline delivery • Plan, create and execute all web, SEO, marketing database, email, social media, PPC and display advertising campaigns • Measure and optimize marketing campaigns based on data analytics

Digital Marketing and Communications Manager

SIGNiX

Sep 2015 - May 2016 (9 months)

• Measure and report performance of all digital marketing campaigns, and assess against goals • Collaborate with agencies and other vendor partners • Identify trends and insights, and optimize spend and performance based on the insights • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create SEO optimized landing pages and enhance user experience • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate • Redesigned homepage which increased product demo submissions by 45% in less than a month • Implemented inbound lead nurturing email campaign that generated $20,600 in potential revenue and increased leads from email by 400% in 4 months •

Content Marketing Manager

SIGNiX

Apr 2015 - Sep 2015 (6 months)

• Sustained and developed the company's brand across multiple channels • Managed all outside marketing vendor relationships • Wrote and published SEO optimized blog posts to the website • Coordinated email campaigns • Managed social media channels • Created marketing collateral such as: white papers, infographics, brochures, fact sheets, conference materials and postcards • Collaborated with sales team to coordinate and implement marketing campaigns and materials for conferences • Coordinated, promoted and hosted educational webinars

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Marketing and Public Relations Consultant

The Southern Literature Alliance

Feb 2015 - Apr 2015 (3 months)

Direct the Marketing Committee meetings & implement the 2015 CSL Marketing Committee local PR initiatives Social Media Strategy and Execution Approve and distribute marketing materials to all sponsors, local restaurants, book stores, coffee shops, hotels and any other locations appropriate Recommend/plan, place and coordinate all traditional and digital media Press Release Strategy and Execution Coordinate video production for CSL digital promotion

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Media Buyer - Freelance

Action Integrated Marketing

Aug 2014 - Apr 2015 (9 months)

Negotiate daily with media sales companies to obtain best rates and hundreds of thousands of dollars in added value. Place traditional and digital media account budgets of more than $1,000,000 spending annually for agency’s automotive clients using current Nielsen and Arbitron ratings in SmartPlus

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Social Media/Marketing Consultant

Chattanooga Presents

Aug 2014 - Feb 2015 (7 months)

Create and manage social media outlets for the first outdoor ice skating rink in Chattanooga, TN. Gained over 2,000 Facebook likes in 2 weeks Create and send press releases for the ice skating rink that generated local and national media buzz Manage social media outlets for the 5th largest bluegrass festival in the country Create, design and manage event websites

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Math Teacher/Promotions Director

Ivy Academy Chattanooga

Jun 2011 - Dec 2013 (2 years 7 months)

-Organizes and approves marketing, recruiting and fundraising efforts -Responsible for all media communication and coverage -Creates class curriculum and syllabus that is appropriate for grade or class being taught -Conducts classroom and lab activities according to program requirements -Ensure students are assisted in developing personally and professionally -Develops and maintains relationships with students in order to monitor and resolve student concerns and learning roadblocks -Directs students to appropriate resources to help solve individual issues -Tracks and reports grades and attendance to ensure accurate record keeping according to regulations -Provide students with the necessary resources and materials to help them understand t

Account Manager

The Johnson Group

Mar 2010 - Mar 2011 (1 year 1 month)

-Main client contact for Mayfield Dairy, PET Dairy and Sunbelt Granola Bars -Managed the day the day marketing decisions between the clients and the agency

Operations Specialist

The Weather Channel

Jan 2010 - Mar 2011 (1 year 3 months)

-Researched digital ad products available on all weather channel interactive platforms (web, desktop, mobile web, video) -Trained for digital ad server scheduling and targeting, pacing report review and campaign delivery management -Created test pages -Pulled delivery data from OAS and third party vendors to build pacing reports in Excel -Reviewed third party insertion orders to ensure correct ad product specification -Entered third party insertion orders in Solbright AdSuite test site

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Media Buyer

Action Integrated Marketing

Jul 2005 - Jan 2010 (4 years 7 months)

-Worked in high energy, high volume situations with tight deadlines where decision making directly impacted client business -Negotiated daily with media sales companies to obtain at minimum 35% off national CPP and thousands of dollars in added value, including digital advertising and online streaming -Managed, planned and placed media account budgets of over $1,000,000 spending annually. Media plans consisted of TV/Cable, Radio, Digital, Outdoor and Print Advertising -Involved in market strategies that allowed clients to maintain and increase market share by as much as 10% in a down economy -Recommended, presented and gained approval on advertising budgets and plans based on minimum GRP levels which led to hitting and succeeding weekly sal

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Account Coordinator

Action Integrated Marketing

Sep 2004 - Jul 2005 (11 months)

-Developed instant rapport and presented top selling Automotive Groups nationwide with comprehensive advertising options in order for them to maintain profitability -Assisted Account Managers with client projects, such as direct mail, outdoor, service, database marketing solutions, research and public relations -Worked hand-in-hand with creative team, media buyers, and executive decision makers -Successfully communicated with clients to obtain ad content and worked with the art department, audio studio and video studio to build radio, TV and print ads within deadline

Account Executive

Clear Channel Radio

Oct 2003 - Oct 2004 (1 year 1 month)

-Developed and maintained new and existing station and event advertisers through prospecting and good client service -Gathered and researched market information -Worked with creative services on commercial copy -Created and presented proposals to agencies and to new and existing clients

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Administrative Assistant

National Kidney Foundation of South Carolina

Jul 2001 - Aug 2003 (2 years 2 months)

-Handled all incoming calls & traffic for the kidney car program -Ensured potential car donations met NKF guidelines -Arranged & completed car donations -Prepared appropriate documentation to finalize car donation -Assisted in fundraising for the NKF gold classic; The largest amateur Charity golf event in the world raising more than $6 million annually for the NKF. -Created marketing materials for the golf classic and the U.S. transplant games -Worked in each department of the NKF helping in any and all ways possible

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