Kelsey Baird
Kelsey Baird
About
Detail
Head of Integrated Marketing, PPM Solutions
Washington, United States
From enterprise demand generator to AI brand innovator, my journey in marketing began with a simple question: Where do human connection and business growth collide?
This curiosity has propelled me from tech giants to becoming a growth marketing leader who transforms strategy into scalable growth at Microsoft, Smartsheet, and Qualtrics.
Whether scaling global campaigns, architecting brand strategies, or driving demand generation, I deliver results by creating clarity out of ambiguity, uniting teams, and applying a methodical approach that bridges strategy with execution.
❇️ GROWTH STRATEGIST & MARKETING LEADER
As head of integrated marketing for Smartsheet’s most critical solutions, I spearhead strategic, full-funnel global marketing programs that drive measurable business impact across our most critical product lines, contributing to a 29% year-over-year growth in pipeline and ARR. My work goes beyond traditional campaign management – I've launched innovative programs like video advertising across YouTube and Connected TV that generates a 2:1 ROAS and thought leadership webinars that generate over $1 million in pipeline.
At Qualtrics, I led the company's highest-performing campaign in history, achieving 100% YOY growth and generating millions in pipeline and ARR. My ABM strategy was projected to deliver dramatic pipeline growth with 10X larger deal sizes.
❇️ MICROSOFT BRAND AND DEMAND GENERATION EXCELLENCE
My six years at Microsoft were a defining chapter in my career. As Senior Brand Marketing Manager for Enterprise AI, I architected campaigns that reached 3 million global leaders and brought innovative products to market like the world’s largest generative AI model.
Previously, I oversaw performance media investments for Microsoft 365 Small Business, driving 1 million annual growth in subscribers. I also produced a webinar series that earned five regional Emmy nominations and generated hundreds of thousands of leads globally.
❇️ INSPIRING LEADER AND ROLE MODEL
I pride myself on creating clarity from ambiguity and fostering collaboration through transparent communication. My leadership philosophy centers on empowering teams with clear direction, encouraging autonomy, and leading with compassion. At Qualtrics, I led a three-person team through multiple reorganizations, maintaining stability and driving high performance by fostering a positive mindset, prioritizing team well-being, and ensuring strategic alignment.
Let’s connect to discuss how to deliver measurable business results while building and inspiring high-performing teams.
This curiosity has propelled me from tech giants to becoming a growth marketing leader who transforms strategy into scalable growth at Microsoft, Smartsheet, and Qualtrics.
Whether scaling global campaigns, architecting brand strategies, or driving demand generation, I deliver results by creating clarity out of ambiguity, uniting teams, and applying a methodical approach that bridges strategy with execution.
❇️ GROWTH STRATEGIST & MARKETING LEADER
As head of integrated marketing for Smartsheet’s most critical solutions, I spearhead strategic, full-funnel global marketing programs that drive measurable business impact across our most critical product lines, contributing to a 29% year-over-year growth in pipeline and ARR. My work goes beyond traditional campaign management – I've launched innovative programs like video advertising across YouTube and Connected TV that generates a 2:1 ROAS and thought leadership webinars that generate over $1 million in pipeline.
At Qualtrics, I led the company's highest-performing campaign in history, achieving 100% YOY growth and generating millions in pipeline and ARR. My ABM strategy was projected to deliver dramatic pipeline growth with 10X larger deal sizes.
❇️ MICROSOFT BRAND AND DEMAND GENERATION EXCELLENCE
My six years at Microsoft were a defining chapter in my career. As Senior Brand Marketing Manager for Enterprise AI, I architected campaigns that reached 3 million global leaders and brought innovative products to market like the world’s largest generative AI model.
Previously, I oversaw performance media investments for Microsoft 365 Small Business, driving 1 million annual growth in subscribers. I also produced a webinar series that earned five regional Emmy nominations and generated hundreds of thousands of leads globally.
❇️ INSPIRING LEADER AND ROLE MODEL
I pride myself on creating clarity from ambiguity and fostering collaboration through transparent communication. My leadership philosophy centers on empowering teams with clear direction, encouraging autonomy, and leading with compassion. At Qualtrics, I led a three-person team through multiple reorganizations, maintaining stability and driving high performance by fostering a positive mindset, prioritizing team well-being, and ensuring strategic alignment.
Let’s connect to discuss how to deliver measurable business results while building and inspiring high-performing teams.
