Marcos Molina Brammer

Head of Performance Marketing

Yousician

Jan 2026 - Current (10 months)

H

Head of Performance & Growth

Jul 2025 - Dec 2025 (6 months)

Global Performance Marketing Lead

HelloFresh

Dec 2023 - Jun 2025 (1 year 7 months)

Own & lead the strategy and execution of web and app paid social campaigns across five HelloFresh market clusters (DACH, GB, FR, NORDICS, AU/NZ) and one EveryPlate cluster (AU). I manage annual budgets exceeding €50 million, ensuring optimal allocation and ROI through careful budgeting, forecasting, and planning. Key Achievements & Responsibilities: - Strategic Leadership: Developed and implemented paid social strategies for web and app campaigns across multiple international markets. For example, improved CACs by 16% between Q2 and Q3 and increased ROI by 9% YoY in one market, and achieved a 22% YoY reduction in CACs and a 41% increase in ROI in another. - Team Management & Mentorship: Led and mentored a team of 2-5 specialists, promoting

H

Head of Performance Marketing

May 2023 - Nov 2023 (7 months)

In my current role as the Head of Performance Marketing at this young startup, I've been entrusted with the complete ownership of user acquisition through online channels across three distinct verticals in Europe. This includes "heyStefan!" focused on tax professionals, "UDM" targeting developers in the gaming industry, and "heyRafa" catering to paralegals. Notably, I've crafted an acquisition strategy that integrates Email Marketing as well as push and inbound channels, with a blend of META and Google campaigns. My efforts have led to marketing spend profitability in just over 3 months. For META, I orchestrated high-level tests to define the optimal Minimum Viable Product (MVP) setup and customer journey, adjusting variables such as landin

Senior Performance Marketing Manager

TIER Mobility

Sep 2021 - Mar 2023 (1 year 7 months)

In this role, I was in charge of the strategy and management of paid social campaigns with a focus on app user acquisition on META, TikTok, Snapchat, ASA, and Google for the DACH and CEE regions. Tasks included projections, proxy analyses, budget management (~ €3 Million), AB testing (campaign setup + creatives), on hands campaign optimization, among many others. I was also the resident expert on Smartly and was key in onboarding the team and launching campaigns with segment and placement asset customization automated feed campaigns in just over one month. Last but not least, I was the creative lead for the performance marketing team. On this topic, I was in charge of the overall creative strategy for the team, including, but not limited to

Paid Social Marketing Manager

Spark Networks

Mar 2020 - Aug 2021 (1 year 6 months)

I design, execute, and manage custom user acquisition strategies and campaigns on Facebook, Instagram, TikTok, and Snapchat in North America, the EU, and Australia. I also investigate and identify high value opportunities for optimization and growth through daily performance analysis, audience, creative, and copy AB testing and segmentation, and competitor and market trend analysis. In 2020, my efforts led to a 22% growth in revenue and a 13% increase in margin YoY for one of our top premium brands. Furthermore, I launched and am the lead of Spark Network’s influencer marketing program where I use traditional and progressive strategies such as dark posting. I am also a key member in a special task force for the launch of our newest product,

Social Media Manager

Spark Networks

Jul 2019 - Mar 2020 (9 months)

With this promotion, my responsibilities have shifted into a bigger focus on global social media strategy and analytics. I manage English and French-speaking markets around the world for our top brands including Zoosk, Christian Mingle, EliteSingles, and SilverSingles, to name a few. This is done through several different channels such as Facebook, Instagram, Twitter, YouTube, Pinterest, and other secondary platforms. I have designed pointed channel and advertising budget strategies concentrating on upper-funnel brand engagement and awareness. Alongside these strategies, I've implemented proper UTM tracking parameters, optimized performance metrics and established success parameters, designed cross-market and platform advertising budget sch

Junior Communications Manager

Spark Networks

Jul 2018 - Jun 2019 (1 year)

There's no better cause to get behind of than love! At Spark Networks, our overarching goal is to bring people together and help them find love. As a Jr. Communications Manager I have a stake in the creative process and am responsible for clearly communicating to our brand audiences, each of our brands' mission and the benefits of using our products. Reporting to the Directors of Brand and Creative, most of my work includes writing copy and scripts for TV, radio, and digital advertising (SEM, Google Display Network, Social Networks) for our English and French markets. I also co-lead the process for building headlines and taglines for our brands and/or specific campaigns. On the other hand, I manage the global organic social media strategy f

D

Digital Marketing Manager | Co Founder

Dec 2017 - Mar 2020 (2 years 4 months)

PRILIO is an international multi-channel agency that offers a global approach to digital marketing. With an expertise in brand positioning and performance marketing we identify the channels that are a good match for your brand and make them work their hardest for your business.

M

Marketing Communications Coordinator

Aug 2016 - Feb 2018 (1 year 7 months)

I supported marketing and business development at a corporate level in multi-faceted endeavors and was key in the firms content strategy as it pertains to both internal and external communications. I implemented strategies for messaging and performance marketing campaigns across all social media channels as well as managed and promoted the corporate brand. I was also responsible of organizing and producing marketing deliverables for the firm as a whole, which included proposal and award submissions, advertising, graphic design and others. Finally, I managed and maintained the company website and used different tools to understand the performance of different content strategies. I was able to significantly increase the firm's online presence

D

Digital Account Manager

Sep 2015 - Aug 2016 (1 year)

I was a primary point of contact for Fishbowl's roster of regional restaurant brand clients. "Our team delivers turn-key online marketing services and expertise for our restaurant clients by putting together messaging and list growth strategies for email marketing, Facebook marketing, and Twitter." (Fishbowl) My responsibilities included the following: Growing and managing 25 restaurant clients' online marketing campaigns and strategies. Manage clients' social media presence, digital acquisition strategies, engagement, and reputation through various channels such as Facebook, Twitter and Yelp. Execute highly effective performance marketing and email marketing campaigns. Designing engaging graphics using Adobe Photoshop and Illustrator. M

M

Marketing Communications Coordinator

May 2015 - Aug 2015 (4 months)

"Founded in 2006, the Patient-Centered Primary Care Collaborative (PCPCC) is a not-for-profit membership organization dedicated to advancing an effective and efficient health system built on a strong foundation of primary care and the patient-centered medical home. The PCPCC achieves its mission through the work of its five Stakeholder Centers, led by experts and thought leaders dedicated to transforming the U.S. health care system through delivery reform, payment reform, patient engagement, and benefit redesign. Today, PCPCC’s membership has grown to over 1,200 diverse stakeholder organizations who represent health care providers across the care continuum, payers and purchasers, and patients and their families." -

International Accounts Coordinator

Generac Power Systems

Nov 2014 - Apr 2015 (6 months)

Generac Power Systems is a predominantly, generator manufacturer which holds numerous accounts nationally and internationally. As the International Accounts Coordinator for Residential and Commercial sales, I was responsible of providing support to our Latin America and Caribbean Dealers in multiple areas such as product inquiries, order resolution, account inquiries, training as well as any other inquiries, in an effort to follow excellent Customer Relationship Management practices. In order to drive sales and business growth in Latin America, I worked closely with the LATAM Regional Development Manager, identifying areas with potential for growth and creating a business development plan to contact dealers and initiate mutually beneficial

A

Business Consultant

Applied Global Business Learning (Marquette University)

Jan 2014

I had the wonderful opportunity to travel with 7 other students to India to provide business consulting services to three startup companies. The highlights of our work lie in the creation of a Finance Department and providing Digital and Social Media Marketing Strategies for XICE (name of one of the companies we visited). We also held training sessions on "Idea Generation" practices to help them get accustomed to constant internal and/or external innovation.

Travel Administrator - Internship

Johnson Controls

Sep 2013 - Jul 2014 (11 months)

I worked as an intern for the Global Travel, Meetings and Cards Dpt. at Johnson Controls Inc. During my time there, I demonstrated superb project and time management skills, and introduced new technologies that in turn increased overall efficiency within the company. My fluency in French and Spanish allowed me to participate in hotel bidding processes for hotels in France and Spain, building on my communication skills with suppliers with diverse backgrounds. I also created and delivered Corporate Travel Policies training materials for new employees. In addition, I worked on improving communication efforts within the team and with our suppliers. For one of my main projects, I created a department website, through SharePoint, to help streamli

Student Technical Assistant

Marquette University

Jul 2013 - May 2014 (11 months)

As a Student Technical Assistant, I provide support in the following areas to all student and faculty patron in the school's university: - Hardware and software - Digital media equipment - Printing, scanning, and faxing - Circulation

E

Sunglass Hut Sales Associate

El San Juan Hotel & Casino

May 2010 - Nov 2012 (2 years 7 months)

While holding the position of Sales associate, I maintained my personal sales on an average of 115% off of the sales goals. I also had the opportunity to learn marketing strategies for the different brands through product knowledge training and held store management responsibilities such as employee training and development, P&L, and payroll.

Marcos Molina Brammer

About

Detail

Timeline

Résumé

Marcos Molina Brammer

About

Detail

Behavioral traits