Leider Miguel

Leider Miguel

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Web Engagement Analytics Manager | Lifestyle Designer | Experienced Bonsai Gardener
Barranquilla, Atlantico, Colombia

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Résumé


Jobs verified_user 0% verified
  • Self Employed
    Web Engagement Analytics Manager
    Self Employed
    Nov 2024 - Current (1 year 9 months)
    • Track and analyze website traffic and user behavior to identify trends and areas for optimization. • Develop and maintain analytics dashboards, providing key insights that drive business decisions. • Collaborate with cross-functional teams to implement data-driven improvements to the website’s functionality. • Monitor key performance indicators (KPIs) to ensure alignment with business goals and optimize user engagement.
  • LMI
    Web Personalization & AI Strategist
    LMI
    May 2022 - Aug 2024 (2 years 4 months)
    • Designed and executed AI-powered personalization strategies to create tailored web experiences. • Analyzed user behavior data to deliver targeted content, increasing engagement and conversion rates. • Collaborated with marketing teams to align personalization efforts with business objectives and product offerings. • Developed and optimized AI algorithms to improve content relevance and user engagement across platforms.
  • Bell Partners Inc
    Senior UX Optimization Engineer
    Bell Partners Inc
    Aug 2021 - Mar 2023 (1 year 8 months)
    • Led the redesign of key website features, improving user navigation and optimizing overall user experience. • Collaborated with designers and developers to implement intuitive, user-friendly interfaces. • Conducted user testing and analysis, utilizing feedback to drive design refinements and enhance user satisfaction. • Spearheaded initiatives to reduce website bounce rates and increase conversion through improved UX strategies.
  • Royal Prestige
    Brand Representative
    Royal Prestige
    Jul 2020 - Jun 2021 (1 year)
    • Represented the brand to customers through product knowledge and persuasive sales techniques. • Built and maintained relationships with customers, fostering brand loyalty and increasing sales. • Promoted and demonstrated products, ensuring accurate and clear communication of features and benefits. • Worked closely with marketing teams to ensure consistency in messaging and product presentation.
Education verified_user 0% verified
  • Universidad de la Sabana
    Universidad de La Sabana — Bachelor's degree, E-commerce and Web Development
    Universidad de la Sabana
    Jan 2010 - Dec 2015 (6 years)
    Studying E-commerce and Web Development at Universidad de la Sabana provided a robust foundation in both technical web development and digital business strategy. The program covered key concepts such as web programming, e-commerce systems, and UX design, providing the skills needed to build and manage functional, user-friendly websites. It also helped develop a deep understanding of integrating technology with business goals, which significantly influenced my career path in digital solutions and web development. Show less
  • Unidades Tecnológicas de Santander
    Unidades Tecnológicas de Santander — Mercadeo y gestion comercial, Marketing and Commercial Management
    Unidades Tecnológicas de Santander
    Jan 2004 - Dec 2009 (6 years)
  • Servicio Nacional de Aprendizaje (SENA)
    Servicio Nacional de Aprendizaje (SENA) — Bachelor's degree, Marketing of Mass Products
    Servicio Nacional de Aprendizaje (SENA)
    Jan 2000 - Dec 2005 (6 years)
    The Marketing of Mass Products program focused on mass market strategies, product positioning, and large-scale promotional techniques. It equipped with the skills to analyze market trends and identify opportunities for growth within large consumer segments. The curriculum provided a blend of theoretical and practical knowledge, essential for navigating the competitive mass-market industry.The Marketing of Mass Products program focused on mass market strategies, product positioning, and large-scale promotional techniques. It equipped with the skills to analyze market trends and identify opportunities for growth within large consumer segments. The curriculum provided a blend of theoretical and practical knowledge, essential for navigating the
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