Colleen Lindsay

Colleen Lindsay

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Business Developer, Books at Humble Bundle | Pop Culture Expertise | Licensed Brands | Book Publishing | Marketing & Publicity
Washington, United States

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Résumé


Jobs verified_user 0% verified
  • Humble Bundle
    Business Development, Books
    Humble Bundle
    Oct 2025 - Current (10 months)
  • Pix Media
    Book Industry Consultant
    Pix Media
    Aug 2023 - Aug 2024 (1 year 1 month)
    — Provided metadata, AI language optimization, and genre clarification for Books vertical — Created social media content for sponsored Macmillan community calendar
  • Insight Editions
    Senior Marketing & PR Strategist, Pop Culture & Entertainment Licensed Brands
    Insight Editions
    Aug 2021 - Feb 2023 (1 year 7 months)
    — Conceptualized and executed high-level marketing and publicity campaigns, PR, sponsorships, and advertising for books and sidelines developed for brands including Pokémon, Marvel, DC Comics, HBO, Disney, Star Wars, Stranger Things, and Jurassic World, among others, overseeing 12-15 projects per month. — Presented frontlist titles and sidelines to distribution partner; forecasted sales, established revenue targets for Q1-Q4, and set KPIs for team. — Managed relationships with select licensors including Lucasfilm, Pokémon, Marvel, DC Comics, Warner Bros., NBC Universal, Microsoft Xbox Gaming Studio, and Netflix, meeting regularly with each via Zoom or email for updates and strategy planning. — Directed creative briefs for marketing mater
  • Amazon
    Publicity Lead, Amazon Publishing
    Amazon
    Jul 2017 - Oct 2019 (2 years 4 months)
    — Led the comprehensive public relations, book publicity, and internal communications strategies across three Amazon Publishing fiction imprints (SFF, romance, and YA), elevating brand visibility and audience engagement by strategically planning and executing national media campaigns for 40-60 titles annually. — Managed high six-figure publicity budget, optimizing resource allocation and financial planning, which resulted in enhanced operational efficiency and cost savings. — Pioneered Amazon Publishing's presence at key industry trade shows and consumer-facing conventions including BookExpo, ALA, Emerald City Comic Con, New York Comic Con, San Diego Comic Con, Romance Writers of America, and Romantic Times, leading to a measurable incre
  • N
    Pop Culture Consultant
    NerdHerder Pop Culture Consulting
    Jan 2016 - Oct 2025 (9 years 10 months)
    — Provided marketing, digital marketing, publicity, project management, and metadata optimization event planning and execution, convention panel programming and activations at consumer-facing conventions for book publishing and media companies including Disney, Sterling Publishing, HarperCollins and HarperCollins Global, Penguin Random House, SDCCI, and Left Field Media.
  • Open Road Integrated Media Inc
    Marketing Director
    Open Road Integrated Media Inc
    Oct 2015 - Jul 2017 (1 year 10 months)
    — Spearheaded robust publicity, digital marketing, advertising, sponsorships, retail promotion, social media, pricing, and metadata optimization strategies for more than 10,000 backlist titles, leading a cross-functional team of three digital marketers and three coordinators, significantly enhancing online visibility and engagement. — Achieved a remarkable 237% increase in sales of Octavia Butler eBooks within a 12-month period, leveraging both paid and organic social media strategies, retail promotions, direct fan engagement, and partnering with author's three print publishers. — Managed Kindle Daily and Monthly deals, using Amazon Vendor Central to analyze customer behavior and conversion rates.
  • Penguin Group USA a division of Penguin Random House
    Associate Director Marketing, Social Media & Reader Experience, NAL/Berkley Groups, Penguin USA
    Penguin Group USA a division of Penguin Random House
    Jan 2013 - Jul 2015 (2 years 7 months)
    — Organized and executed Penguin corporate presence at consumer-facing conventions including San Diego Comic-Con, New York Comic Con, Romantic Times Booklovers Convention, Emerald City Comic Con, C2E2, BookExpo, and BookCon; including programming, project management, event production schedules, giveaway and swag creation, furnishings, electrical, WIFI, advertising, social media campaigns, vendor communication, booth design, and show post mortem; managed teams onsite. — Managed $250k events budget, resulting in a 47% cost reduction while broadening Penguin’s event footprint over a three-year period. — Managed imprint Facebook advertising strategy; reduced spending by 58% while increasing efficacy of campaigns. Directed team running seven
  • Penguin Group USA a division of Penguin Random House
    Community Manager, Bookcountry
    Penguin Group USA a division of Penguin Random House
    Aug 2010 - Jan 2013 (2 years 6 months)
    — Teamed with global digital director to develop, build and launch BookCountry.com, Penguin’s experimental online community for genre fiction writers. — Recruited initial closed beta community of 500 writers by engaging with potential users on Twitter; then built, managed, and moderated community of 10,000 active members. — Developed and executed social media marketing and advertising campaigns to build community growth. — Supervised outside PR firm during launch of BookCountry site; managed in-house editorial team. — Reviewed wireframes, wrote copy, created exclusive content, advised on builds, performed QA testing, logged bugs, liaised with primary in-house development team. — Led re-platform of BookCountry's self-publishing tools, l
Education verified_user 0% verified
  • UC Berkeley Extension
    Certificate in Publishing
    UC Berkeley Extension
Projects (professional or personal) verified_user 0% verified
  • B
    Book Country re-platform Phase I
    Jul 2012 - Jan 2013 (7 months)
    Book Country is an online writing community currently catering to genre fiction writers. This project was the first phase of relaunching the platform with updated tools, bug fixes and exciting new features. In Phase I we re-launched the self publishing tools to expand to all genres with an online editor, cover designer, error identification, wide distribution and more. I was fortunate enough to work with an amazing project team of talented business and technical individuals including being able to tap into the existing community and Book Country experts at Penguin who were an absolute pleasure to work with. Phase II has begun and we can't wait for the exciting features to come!
  • B
    Book Country
    Aug 2010 - Jan 2013 (2 years 6 months)
    Skills: Corporate Communications • Project Management • Presentation Skills • Management • Public Speaking • Microsoft PowerPoint • Publicity • Conferences • Microsoft Excel • Public Relations • Books • Pop Culture • Press Relations • Interpersonal Skills • Publishing • Leadership • Social Media Marketing • Event Planning • Writing
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