Colleen Lindsay
Colleen Lindsay
About
Detail
Business Developer, Books at Humble Bundle | Pop Culture Expertise | Licensed Brands | Book Publishing | Marketing & Publicity
Washington, United States
Accomplished book publishing and events professional with 15+ experience in pop culture entertainment including licensed books, graphic novels, and manga publishing. Amplified brand recognition and drove revenue by developing B2B partnerships and go-to-market strategy with licensors including Pokémon, Disney, Lucasfilm, Marvel, DC Comics, NBCUniversal, among others. Produced dynamic B2C events and activations, securing media, marketing, sponsorships, advertising opportunities, and pop culture convention attendance, targeting and elevating the fan experience.
Strong background in licensed book marketing and publicity.
A collaborative team player and insightful leader who thrives on building strong relationships with internal and external stakeholders.
Professional Skills:
— Communications and PR
— Innovative Marketing, Publicity, and Promotion
— Ad Buys and Sponsorships
— Contract Negotiations
— Paid Social
— Team Leader and Mentor
— Event Strategy, Execution, Promotion, Programming, and On-Site Management
— Public Speaker, Panelist, and Moderator
Digital Skills:
— Productivity Tools: Microsoft Office, Google Suite, Adobe Acrobat Pro, Photoshop, Asana, SAP, Salesforce, ONIX, Coresource, SmartSheet, Tableau, Firebrand Title Management, Edelweiss, NetGalley, Chat GPT, Humantix, Dropbox, Box
— Analytics Tools: Adobe SiteCatalyst, Google Analytics, Amazon Vendor Central
— Communications Tools: Microsoft Teams, Google Meet, Webex, Crowdcast, Zoom, Slack
— Social Media Management: Facebook, Instagram, Bluesky, Threads, Sprout Social, Hootsuite, Twitter/X, Meta Business Manager
— Media Databases: Cision, MuckRack