Mena Wouters

Executive leader with experience across digital experience, customer strategy, commercial operations, and growth-focused business initiatives within complex and evolving organizations. My background spans SaaS, retail, financial services, manufacturing, and technology-driven environments, with leadership across ecommerce and DTC, omnichannel experience, product content ecosystems, platform optimization, customer engagement, and operational execution. I work at the intersection of customer needs, business performance, and scalable execution — partnering across product, technology, marketing, analytics, sales, and executive leadership to improve customer experience, operational effectiveness, and commercial outcomes. Experience includes cross-functional leadership, global and multi-market initiatives, P&L and budget responsibility, and programs focused on driving growth, efficiency, and customer engagement at scale.