L

Lauren Drummond

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GTM Enablement Leader
Toronto, Ontario, Canada

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • Solink
    Head of Enablement
    Solink
    Jun 2026 - Current (5 months)
  • SPS Commerce
    Director of Revenue Enablement
    SPS Commerce
    Feb 2025 - Jun 2026 (1 year 5 months)
  • Carbon
    Director of Revenue Enablement
    Carbon
    Feb 2024 - Jun 2026 (2 years 5 months)
    • Built the enablement function from the ground up, supporting global sales, partnerships, and CS teams with training, playbooks, and onboarding.
    • Designed and delivered manager enablement programs, strengthening leadership capability and improving team performance.
    • Partnered with CRO to set quotas, identify performance gaps, and influence GTM strategy across functions.
    • Directed post-merger integration with SPS Commerce & SupplyPike, collaborating with senior executives to consolidate GTM operations.
    • Owned Salesforce transition and enablement tool adoption (Outreach, LinkedIn Sales Navigator, Zoom).
  • Top Hat
    Director of Revenue Enablement
    Top Hat
    Apr 2022 - Jan 2024 (1 year 10 months)
    • Redesigned and scaled onboarding programs across GTM, reducing ramp time and aligning competency milestones.
    • Partnered with Sales, Partnerships, CS, Marketing, RevOps, and Product to launch GTM initiatives, roll out new messaging, and improve funnel efficiency.
    • Drove post-merger integration for acquired companies by consolidating content, playbooks, and enablement processes.
    • Managed and coached a team of four enablement professionals; facilitated ongoing training and manager reinforcement.
  • Top Hat
    Senior Manager of Enablement
    Top Hat
    Aug 2021 - Jun 2022 (11 months)
  • Top Hat
    Senior Sales Manager, Key Account Executives
    Top Hat
    Feb 2020 - Sep 2021 (1 year 8 months)
    • Exceeded quota leading a 12-person AE team, doubling pipeline YOY through new GTM campaigns, territory models, and coaching programs
  • Top Hat
    Sales Manager
    Top Hat
    Apr 2018 - Feb 2020 (1 year 11 months)
    Recipient of Sales Manager of the Year 2018 award.

    Leading a team to improve the student's experience, drive learning outcomes, and make post-secondary education more affordable.
    • Achieved and surpassed campaign quotas
    • Recruited, hired, and trained new Account Executives inspiring a high performing sales team
    • Coached and motivated a team of 10 AE's weekly to drive growth into key accounts
  • Top Hat
    Account Director Team Lead
    Top Hat
    Feb 2018 - Apr 2018 (3 months)
    Supported the development of a team of 15 reps while carrying a fully ramped quota. Was the point person to develop trainings, incentives and provide peer mentorship.
  • Top Hat
    Account Director
    Top Hat
    Jun 2017 - Feb 2018 (9 months)
    Plan campaigns, and successfully develop accounts creatively and financially, while playing a positive role in Top Hat’s new business development.
    Consistent top performer and P Club.
  • E
    Territory Manager
    Esthetics Plus
    Jun 2016 - Jun 2017 (1 year 1 month)
    Developed Ontario market by researching, cold calling and closing prospective accounts. Executing strategic sales and business plans based on clients evolving needs. Building strong pipeline with qualified leads using a hunting mentality. Training and on boarding medical professionals and estheticians in product knowledge and treatment protocols.
  • Loreal
    Business Development & Training Counselor ON, MB
    Loreal
    Nov 2013 - Jun 2016 (2 years 8 months)
    • Increased territory sales by +20% in 2014.
    • On track for growth of +58% in 2015.
    • Successfully expanded SkinCeuticals and Clarisonic brand into Manitoba.
    • Launched Integrated Skincare best practices.
    • Strategically developed and implemented sales incentives to assist in driving performance.
    • Trained medical clinic staff in product knowledge, facial protocol procedures and sales tactics.
  • Napkyn
    Analyst
    Napkyn
    May 2013 - Nov 2013 (7 months)
    • Lead weekly calls with executive teams to discuss any analysis and areas of potential improvement in their online strategy.
    • Worked closely with executive teams of online companies to develop a complete data framework surrounding web analytics, internal data, and any applicable vendors (primarily Google Analytics)
    • Built custom interactive dashboards in Excel to visualize performance and trends with detailed analysis and recommendations.
    • Performed detailed analysis with recommendations on areas such as, SEO, digital traffic, web site navigation, conversion rate optimization, A/B and Multivariate testing etc.
    • Completed digital implementation audits to outline best practices of Google Analytics and recommend how to
  • Carleton University
    Marketing Coordinator, Professional Programs
    Carleton University
    May 2011 - May 2013 (2 years 1 month)
    Created an online and social media strategy including Linkedin and Google Adwords campaigns to drive traffic to website and increase number of registrations. Developed and promoted new programs, initiatives and marketing collateral. Organized events, printing, mailing and lead generation.
  • P
    Social Media Consultant
    Prosar Canada Inc
    Mar 2011 - Mar 2012 (1 year 1 month)
    Developed social media strategy and implementation plans for clients. Prepared PowerPoint presentations to be used in meetings with clients. Part-time, freelance work.
  • Pleora Technologies
    Marketing Coordinator
    Pleora Technologies
    Sep 2009 - Dec 2009 (4 months)
    Helped develop their new brand image and marketing platform. Created an on-line customer survey and analyzed results. Learned the basics of SalesForce.
  • Bell Canada
    Manager of Olympic and Sports Sponsorship Marketing
    Bell Canada
    Jun 2008 - Sep 2008 (4 months)
    Planned kiosk layouts for Olympic sponsorship booths. Supervised the Toronto Eaton Centre Olympic kiosk during the 2008 Summer Olympics dealing with 3rd party staffing requirements, technical issues and customer inquiries. Participated in the Toronto International Film Festival (TIFF) hosting the company’s gala for senior executives. Helped prepare a speech for the CEO.
  • Bell
    Customer Representative in the Wholesale Department
    Bell
    May 2007 - Apr 2011 (4 years)
    Processed internet service orders from wholesale customers. Responded to inquiries from field technicians.
Education verified_user 0% verified
  • George Brown College
    Wine Lover's 101
    George Brown College
    Jan 2020 - Current (6 years 10 months)
    Sipping my way through every assignment!
  • Carleton University
    Professional Development, Social Media & E-Marketing Certificate
    Carleton University
    Jan 2012 - Dec 2012 (1 year)
    Learned in depth use of Twitter, Facebook, Blogging, Linkedin, Mobile Marketing, and Online Video for business purposes. Hands on experience.
  • Carleton University
    Professional Development, Essentials of Project Management
    Carleton University
    Jan 2012 - Dec 2012 (1 year)
    Learned an overview of the process and techniques of project management using the latest project management methods, and provides practical experience in the application of these techniques.
  • South Carleton High School
    Bachelor of Commerce, Marketing; Co-op Option
    South Carleton High School
    Jan 2012 - Dec 2012 (1 year)
    Learned an overview of the process and techniques of project management using the latest project management methods, and provides practical experience in the application of these techniques.
  • Carleton University
    Bachelor of Commerce, Marketing; Co-op Option
    Carleton University
    Jan 2006 - Dec 2011 (6 years)
  • South Carleton High School
    South Carleton High School
    South Carleton High School
    Jan 2002 - Dec 2006 (5 years)
  • Carleton University
    Professional Development, Essentials of Project Management
    Carleton University
    Learned an overview of the process and techniques of project management using the latest project management methods, and provides practical experience in the application of these techniques.
  • Carleton University
    Professional Development, Social Media & E-Marketing Certificate
    Carleton University
    Learned in depth use of Twitter, Facebook, Blogging, Linkedin, Mobile Marketing, and Online Video for business purposes. Hands on experience.
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