Jolie Godin
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Staff Product Designer | AI workflows, complex systems, growth & activation strategy for SaaS
Vancouver, British Columbia, Canada
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Staff Product DesignerZiplineMay 2026 - Current (3 months)Finding the unnamed problems, building shared language to connect the org, shaping how AI shows up in the product and in how we work, and delivering the vision & frameworks that set the team up for success when I’ve left the room.- Senior Staff DesignerHootsuiteOct 2024 - Nov 2025 (1 year 2 months)Defined and delivered strategic UX initiatives impacting 18M+ Hootsuite users, uniting product, design, and business goals to simplify complexity and shape the company’s long-term vision for collaboration and growth. • Led strategic design for Hootsuite’s core publishing and engagement experiences used by 18M+ global users, simplifying complexity and improving collaboration. • Defined and launched the North Star design vision, aligning executives and cross-functional teams around a unified direction that connected design outcomes to measurable business results. • Shaped early product experiences for AI and automation, including signal-based workflows that enhanced planning, publishing, and customer engagement. • Introduced Jobs-to-Be-Done a
- Senior Staff Product DesignerHootsuiteOct 2024 - Nov 2025 (1 year 2 months)• Unified long-term product direction by delivering Hootsuite’s cross-portfolio North Star vision, aligning Publishing, Analytics, Inbox, and Marketing around a shared strategy and a clear approach for how AI should support end-to-end workflows. • Boosted discovery of key product areas 19× in the first week by redesigning the product dashboard homepage to integrate a newly acquired product, guiding users toward high-value actions and increasing activation. • Increased post creation and publishing rates by designing a machine-learning-powered Recommended Times workflow, validated through rapid prototyping and unmoderated testing, with the majority of new posts using the feature after launch. • Drove $200K+ ARR in the first week and doubled A
- Staff Product DesignerHootsuiteOct 2021 - Oct 2024 (3 years 1 month)• Partnered across triads to design and launch new automation workflows that simplified publishing and collaboration for millions of users. • Introduced scalable UX validation and design decision frameworks adopted across three product areas. • Co-led discovery sessions connecting product strategy and user value, influencing roadmap prioritization.
- Staff Product & UX DesignerHootsuiteOct 2021 - Oct 2024 (3 years 1 month)• Partnered across triads to design and launch new automation workflows that simplified publishing and collaboration for millions of users. • Introduced scalable UX validation and design decision frameworks adopted across three product areas. • Co-led discovery sessions connecting product strategy and user value, influencing roadmap prioritization.
- Senior Product DesignerHootsuiteDec 2020 - Oct 2021 (11 months)• Led end-to-end UX design for publishing enhancements improving speed, clarity, and accessibility. • Collaborated with engineers and researchers to refine the post-publishing workflow, increasing adoption and user satisfaction. • Advocated for accessibility and usability standards that improved the experience across core surfaces.
- Senior UX DesignerHootsuiteDec 2020 - Oct 2021 (11 months)• Led end-to-end UX design for publishing enhancements improving speed, clarity, and accessibility. • Collaborated with engineers and researchers to refine the post-publishing workflow, increasing adoption and user satisfaction. • Advocated for accessibility and usability standards that improved the experience across core surfaces.
- Lead Product DesignerWineDirect FulfillmentJul 2017 - Nov 2020 (3 years 5 months)• Boosted monthly active users by 15% by redesigning a decade-old Member Account app into a clearer, more trustworthy experience across mobile and web. • Accelerated validation cycles by 70% by introducing user-testing and feedback loops that improved release confidence and raised design quality in regulated e-commerce environments. • Delivered three scalable design systems — including a customizable white-label B2B system — strengthening brand consistency and enabling enterprise clients to express their identity across the platform. • Designed a next-generation subscription experience for regulated products, unlocking a new recurring revenue stream for WineDirect’s customers.
- Lead Product DesignerWineDirectJul 2017 - Nov 2020 (3 years 5 months)
- User Experience Specialist (Freelance)S MarketingJan 2017
- Manager, Product & UX DesignSAPJan 2016 - Dec 2017 (2 years)• Expanded Analytics Cloud into new markets by defining the UX vision for its first B2C experience, simplifying complex data interactions for non-technical users. • Reduced front-end re-engineering by ~50% through bi-weekly usability testing that surfaced risks early and improved implementation quality. • Launched secure, mobile-first data storytelling experiences, strengthening cross-device access and usability in enterprise environments.
- Manager, UX & Product Design & DevelopmentMogoJan 2015 - Dec 2016 (2 years)• Led a multidisciplinary UX and development team to deliver three full product redesigns in under nine months, modernizing user experience and boosting conversion rates. • Built living design guidelines, UI libraries, and a front-end framework, improving design efficiency and brand consistency across four digital products. • Implemented a peer-led onboarding program that cut new-designer ramp-up time by two-thirds and strengthened collaboration and mentorship culture. • Designed and delivered mobile-first user experiences for four major product lines within a 12-month agile cycle, aligning design and release cadence. • Introduced user testing and visual analytics, increasing conversion and customer satisfaction through rapid feedback integ
- Manager Product Design & DevelopmentMogoJan 2015 - Dec 2016 (2 years)• Shipped three full product redesigns in under nine months, introducing clearer, more trustworthy fintech workflows that improved conversion across mobile and web. • Improved design quality and consistency across four financial products by building living design guidelines and front-end frameworks adopted company-wide. • Increased conversion and customer satisfaction by implementing user testing and analytics-driven feedback loops that strengthened decision-making and reduced release risk.
- Senior Online Creative Strategist (Freelance)SwitchboardJan 2014 - Dec 2015 (2 years)• Developed and delivered digital strategies and branded web experiences for B2C startups and growth-stage companies, boosting online visibility and engagement. • Led the design and implementation of mobile-friendly marketing sites, increasing user conversion and search visibility. • Advised clients on brand and digital identity, integrating social and web touchpoints into cohesive growth strategies.
- SSenior Online Creative Strategist (Freelance)Switchboard Public RelationsJan 2014 - Jan 2015 (1 year 1 month)
- Web Designer & DeveloperTeck Resources LimitedJan 2008 - Dec 2014 (7 years)• Doubled traffic to Teck.com and grew unique monthly visits to 400K+ by redesigning the corporate site with responsive UX, improved IA, and SEO best practices. • Saved the company over $1M and cut website time-to-launch by ~70% by developing reusable front-end frameworks and templates used across multiple properties. • Improved consistency and usability across enterprise tools (SharePoint, SuccessFactors, Resumator) by designing internal brand systems adopted company-wide.
- Web Designer & DeveloperTeck Resources LimitedJan 2008 - Jan 2014 (6 years 1 month)
- Instructor, Web Design & DevelopmentIAMInstitute of Advanced MediaJan 2006 - Dec 2008 (3 years)Developed & taught a curriculum of design concepts, project management, and front-end coding (HTML, CSS, javascript) while mentoring students in their real life client projects.
- Instructor, Web Design & DevelopmentIAMInstitute of Advanced MediaJan 2006 - Jan 2008 (2 years 1 month)
- Creative DirectorHudsons Bay CompanyJan 2006 - Dec 2007 (2 years)• Designed original digital marketing campaigns that were rolled-out into 57 Canadian stores • Worked directly with buyers to support their vision for retail promotional campaigns • Provided art direction for photo shoots and layout of promotional materials and advertising • Managed relationships with vendors to deliver under tight deadlines • As an avid volunteer, I raised funds for the Breast Cancer Foundation through workplace initiatives
- Creative DirectorHudsons Bay CompanyJan 2006 - Jan 2007 (1 year 1 month)
Education
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- Digital Art and Design, UX & product designThompson Rivers UniversityJan 2002 - Dec 2004 (3 years)
Projects (professional or personal)
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- TTeck Resources Limited—BrandingOversaw and implemented Teck's corporate brand throughout 14 different operations in North America, Alaska and Chile. Ongoing travel to all mines and offices to art direct photoshoots, provide brand audits and teach employees how to utilize the brand consistently through Brand Workshops. Responsibilities also include designing in-house collateral and managing outsourced materials with external design firms, illustrators, photographers, printers and vendors.
- ZZinc Saves Lives Website Redesign & DevelopmentResponsive website design and development for Zinc & Health, a Teck program that raises awareness about the devastating effects of zinc deficiency. Our audience ranges from secondary students on their smartphones to community organizations, employees, educators and corporate stakeholders.