Eduardo Villalba

Eduardo Villalba

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Head of Enterprise Marketing
São Paulo, State of São Paulo, Brazil

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Jobs verified_user 0% verified
  • ElevenLabs
    Head of Enterprise Marketing
    ElevenLabs
    Oct 2025 - Current (11 months)
    Leading enterprise marketing for Brazil, building the local go to market strategy, category narrative, and demand generation engine for one of the world’s leading AI voice companies. Responsible for connecting brand, pipeline, partnerships, and community to accelerate enterprise adoption of AI voice across key industries in the market. • Built and executed the enterprise marketing strategy for Brazil, with focus on pipeline generation, brand positioning, and expansion in one of ElevenLabs’ fastest growing markets. • Developed the local go to market narrative for AI voice, voice agents, dubbing, and conversational AI, translating global product innovation into relevant business value for Brazilian audiences. • Led integrated demand generatio
  • FDC
    Visiting Professor
    FDC
    Jun 2025 - Current (1 year 3 months)
  • footbaoworld ag
    VP of Global Product Marketing
    footbaoworld ag
    Jan 2024 - Mar 2025 (1 year 3 months)
    Led global growth and product marketing at a sports tech startup focused on discovering football talent. • Designed and executed strategies that drove the platform to 1M+ app downloads and 1M YouTube subscribers in under 12 months. • Built and scaled high-performance teams across user acquisition, retention, lifecycle marketing, and partnerships. • Forged alliances with top-tier football clubs, influencers, and content creators to expand market visibility and drive virality. • Focused on GTM strategy, growth loops, and digital channel performance to fuel sustainable user growth. Keywords: Growth Strategy, Product Marketing, Influencer Partnerships, GTM, Sports Tech, App Growth, Leadership
  • Bamboo Digital Transformation Advisors
    Founder
    Bamboo Digital Transformation Advisors
    Nov 2022 - Mar 2025 (2 years 5 months)
    As the founder of Bamboo, I lead the development of digital transformation and intelligent automation solutions tailored for small and medium-sized businesses. Our mission is to make cutting-edge technology both accessible and actionable for everyday business operations. We leverage artificial intelligence and messaging tools (such as the WhatsApp Business API and integrated chatbots) to streamline workflows, customer service, and lead generation. I’m directly involved in strategy, solution design, implementation, and performance tracking. Recently, we delivered end-to-end automation projects for: • An insurance company, automating quotes, onboarding, and client follow-ups via WhatsApp • A wealth management firm, integrating communication
  • Meta
    Product Marketing, Commerce & Biz Messaging Director, Americas
    Meta
    Jan 2022 - Nov 2022 (11 months)
    Directed go-to-market strategy for Commerce & Business Messaging products across the Americas. • Managed cross-cultural teams in Brazil, the U.S., and Mexico, aligning product adoption with market needs. • Launched major integrations, including Facebook Messenger x Fandango, increasing ticket sales via conversational commerce by 20%. • Defined adoption targets and executed performance-led marketing strategies to scale business messaging products across LATAM. Keywords: Business Messaging, Conversational Commerce, Product Launch, Cross-functional Leadership, GTM Strategy, AI-enabled Customer Experience
  • Meta
    Head of Business Product Marketing
    Meta
    Jul 2014 - Jan 2022 (7 years 7 months)
    Led the regional B2B product marketing function, supporting the launch and monetization of 70+ advertising products every 6 months. • Spearheaded launches such as Instagram Stories Ads, WhatsApp for Business, Facebook Shops, and Video Ads. • Developed long-term vision for conversational commerce and its integration with CRM, enabling cost reduction in support operations and creation of new revenue streams. • Improved ad performance in LATAM, increasing efficiency from 16% to 79% and boosting regional sales by 13%. • Awarded Meta’s Power of Partnership (2016) for regional excellence. Keywords: Product Marketing, B2B Growth, Messaging, AdTech, Facebook Ads, WhatsApp, Revenue Optimization, CRM Integration
  • Meta
    Head of Client Solutions - LatAm
    Meta
    Aug 2011 - Jul 2014 (3 years)
    One of the first Meta employees in the region. Built and led the Client Solutions team across 5 countries. • Structured the technical sales arm (Media Solutions), scaling from Brazil to Argentina, Mexico, Colombia, and the U.S. • Migrated the media operation from third-party resellers to a direct Meta team, leading to 40% cost reduction and 60% increase in media revenue. • Streamlined business workflows, reducing operational burden on sales by 70%. • Winner of Customer at the Core (2012) award. Keywords: Sales Enablement, LATAM Expansion, Technical Solutions, Cross-border Operations, Sales Efficiency, Media Strategy
  • Terra Networks
    Advertising Operation Manager – Latin America
    Terra Networks
    Jan 2006 - Jul 2011 (5 years 7 months)
    Led advertising operations and monetization strategy for Terra’s digital content across LATAM. • Developed pricing models and integrated innovative ad technologies, including early VAST video standards. • Delivered multi-channel advertising during the Beijing 2008 Olympics, supporting 14 live streaming channels. • Piloted ad server migration to reduce costs and increase targeting capabilities. Keywords: Ad Operations, Video Ads, Digital Monetization, Content Strategy, VAST, LATAM Media
  • Istoé
    WebMaster - Isto É Online
    Istoé
    Jun 2000 - Dec 2005 (5 years 7 months)
    Developed interactive editorial products (quizzes, animations, games) and managed the magazine’s online presence. • Spearheaded innovations in Flash and rich media at a time when online engagement was nascent. • Maintained and evolved the ISTOÉ digital platform. Keywords: Web Development, Interactive Media, Editorial Tech, UX, Digital Publishing
  • B
    Web Designer
    BIREMEOPASOMS
    Dec 1999 - Jun 2000 (7 months)
    Supported online presence and content for one of the earliest WHO digital knowledge platforms in Latin America. Keywords: Web Design, Global Health, HTML, Government Platform
Education verified_user 0% verified
  • Northwestern University Kellogg School of Management
    Post MBA, management
    Northwestern University Kellogg School of Management
    Jan 2018
  • Fundação Dom Cabral
    Master of Business Administration (MBA, executive mba
    Fundação Dom Cabral
    Jan 2016 - Jan 2018 (2 years 1 month)
  • USP Universidade de São Paulo
    Post Graduation, Integrated Management of Digital Communication
    USP Universidade de São Paulo
    Jan 2009 - Jan 2011 (2 years 1 month)
    Digital Communication, Social Media, Digital Media
  • Pontifícia Universidade Católica de São Paulo
    B.A, Technology and Digital Media
    Pontifícia Universidade Católica de São Paulo
    Jan 2001 - Jan 2005 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
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