Irena Kosanovic

People & Talent Manager

Primal Storm

May 2026 - Current (4 months)

People & Talent Manager focused on building scalable hiring systems, proactive talent pipelines, employer branding, strong team support, and high-performing teams within fast-growing DTC environments. Owns the full recruitment lifecycle end-to-end, including hiring strategy, sourcing, screening, interviewing, closing, onboarding, employer branding, and people operations. Drives structured hiring systems, outbound recruitment for top DTC talent, onboarding processes, hiring metrics, retention initiatives, and people-focused team support designed to improve performance, accountability, and long-term team stability. Partners closely with leadership and team members to support company growth, strengthen employer branding, improve team perfor

Human Resource Consultant and Recruiter

SocialLadder

Jun 2022 - Jun 2026 (4 years 1 month)

- Overseeing the entire recruitment lifecycle, from sourcing to hiring. - Actively identifying and engaging top talent through diverse sourcing strategies. - Coordinating smooth and effective onboarding processes for new hires. - Designing, implementing, and recruiting for a comprehensive internship program.

Human Resource Consultant and Recruiter

SETVI

May 2022 - May 2024 (2 years 1 month)

- Employment branding strategy outline - HRIS and HR procedures development - Running the full recruitment cycle - Active talent sourcing - Candidates' onboarding

Talent and Business Operations Specialist

Viceroy Group

Jan 2021 - Sep 2021 (9 months)

- Employment branding strategy outline - HRIS and HR procedures development - Running the full recruitment cycle - Active talent sourcing - Candidates' onboarding and offboarding

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HR Recruiter

Cyrillic Software Inc

Dec 2019 - Jun 2021 (1 year 7 months)

- Manage end-to-end recruitment for offshore staffing and IT outsourcing roles. - Proactively sourcing and attracting top talent through various channels. - Facilitating seamless onboarding experiences for new candidates.

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Human Resources Consultant

Ideal House Factor

Oct 2019 - Mar 2021 (1 year 6 months)

- Managing the recruitment and selection process - Training and Development of the connect for the new team member - Development and implementation of HR strategies and initiatives for internal and external HR needs

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HR Manager and Employer Branding Conultant

S Mobile

Feb 2019 - Dec 2023 (4 years 11 months)

- Employer Branding strategies and initiatives aligned with the overall business strategy - Active talent sourcing via LinkedIn, Indeed, UpWork, and other platforms - Managing the recruitment and selection process - Training and Development of the connect for the new team member

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Employer Branding Specialist

Cerberus Industries

May 2017 - Dec 2020 (3 years 8 months)

- Employer Branding strategies and initiatives aligned with the overall business strategy - Active talent sourcing via LinkedIn, Indeed, UpWork, and other platforms - Managing the recruitment and selection process - Training and Development of the connect for the new team member

Community Operations Manger

Yogahealer

Feb 2016 - Feb 2019 (3 years 1 month)

- Community Management – Creating the content to engage with our internal and external community members, through different communication channels (blog, podcast, social media). - Team Coordination and Supervision - Coordinate, manage and monitor the workings of various departments in the organization. - Best Practices (SOP) - Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures. - Human Resources - Plan the use of human resources. Organize recruitment and placement of required staff. Establish organizational structures. Delegate tasks and accountabilities. Establish work s

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Operations Manager

UBQT Ltd Melbourne Australia Spearfishing gear eshop

Jun 2014 - Jan 2016 (1 year 8 months)

- Coordination and Supervision - Coordinate, manage and monitor the workings of various departments in the organization. - Financial - Review financial statements and data. Utilize financial data to improve profitability. Prepare and control operational budgets. Control inventory. Plan effective strategies for the financial wellbeing of the company. - Best Practices - Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures. - Human Resources - Plan the use of human resources. Organize recruitment and placement of required staff. Establish organizational structures. Delegate tas

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Publications Specialist

Spearfishing Downunder Magazine and Fish Life Magazine Spearfishing magazines

Jan 2013 - Jan 2015 (2 years 1 month)

 Production Manager – preparation, tracking and overview of the magazine on/off line content production.  Media buying – organizing and selling of the advertising space in the magazine and on the magazines web-portals, monitoring of the graphics creation of marketing materials, budget planning, creating and execution of the media plan.  HR Manager – new job candidates on-line recruiting: job advertising creating, candidate's resumes selection, testing, job interview conduction, assistance to the selected candidates for their adaptation in the new job environment.

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Marketing Operations Manager

Pelaj Spearfishing gear eshop

Jan 2013 - Jun 2014 (1 year 6 months)

Project Manager – preparation, tracking and overview of the company’s relevant projects on daily basis necessary for the functional performance of e-shop.  CRM Manager – providing necessary feedback and order delivery to the store customers.  E-mail Marketing Manager – Managing and executing of the e-mail marketing campaigns with latest offers to the target group, through e-mail marketing platforms (Zoho, MailChimp)  HR Manager – new job candidates on-line recruiting: job advertising creating, candidate's resumes selection, testing, job interview conduction, assistance to the selected candidates for their adaptation in the new job environment.

Marketing Operations Manager

Darshana WeillFood Freedom coach

Mar 2012 - Jan 2014 (1 year 11 months)

- Marketing Analysis - Segmentation of the desirable targeted audience with precise demographic definition of the ideal client profile, needs, and key words. Competition Analysis – SWOT with defining the proper niche of the market, developing of case studies and polls (posting and monitoring). - Branding - Rebranding strategy development, with framing mission and vision statement of the repositioned brand, outlining the brand competence, the brand image/identity, the brand benefits and the brand appearance. - Marketing Plan - Budget planning, developing of strategic and executing of action marketing plan (marketing mix) with synchronized different channels of communication (Website, Blog posts, E-Zine Articles and Social Media). - Products

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Brand Manager

BioDUO

Sep 2010 - Jan 2013 (2 years 5 months)

- Marketing Analysis - Segmentation of the desirable targeted audience with precise demographic definition of the ideal client profile, needs, and key words. Competition Analysis – SWOT with defining the proper niche of the market, developing of case studies and polls (posting and monitoring). - Branding - Branding strategy development, with framing mission and vision statement of the repositioned brand, outlining the brand competence, the brand image/identity, the brand benefits and the brand appearance. - Marketing Plan - Budget planning, developing of strategic and executing of action marketing plan (marketing mix) with synchronized different channels of communication (Website, Blog posts, E-Zine Articles and Social Media). - Social Me

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Marketing Operations Manager for Balkan countries

Alvek

Sep 2009 - Apr 2011 (1 year 8 months)

- New marketplace marketing analysis, with targeting, selection of prospective sub-distributor companies in the Balkan region (Serbia, FYROM, BIH, Croatia and Slovenia). - Developing and maintaining of the training content and promotion tools for proper support of sub-distributors companies. - Maintaining of the sales through the public procurements in the hospitals with all necessary administration preparation for the most competitive offer. - Customer care activities through the organizing and performance of the company products presentation in to the hospitals. Client data base updating, mass-mailing, organizing of workshops and fairs presence for the doctors. - Developing of strategic and executing of action marketing plan (marketing

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Project Event Coordinator

KK Nippon

Jun 2008

Assistant in organization of the donation sport event “Sportska bajka“ (Sport fairytale) with karate club Nippon, world Olympic champion Mrs. Tanja Petrovic and Republic Serbia Minister of Youth and Sport with required PR activities.

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Project Event Coordinator

Street Football League

Dec 2007 - Dec 2008 (1 year 1 month)

Organizing the unique sport event for children “Street Football League 2008“. Coordination with event sponsors and their marketing and PR agencies, creating and executing of media plan, organizing/monitoring of the graphics creation of marketing and video materials (jingles, video clips, TV spots), PR activities, press conference organization, press and media clipping with final sponsors reports making. - Clients: Mc Donald’s, UNICEF, the Olympic Committee of Serbia, FC Partizan and FC Crvena Zvezda (the biggest football clubs in Serbia), ProCredit Bank, Nike Football, Umbro, Podravka, Ciciban, Nectar, Zlatibor Voda, Invej, Slap Group, Henkel Merima.

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Marketing, Event and PR Manager

Bazis Event Media

Dec 2007 - Dec 2008 (1 year 1 month)

- Budget planning, developing of strategic and executing of action marketing plan (marketing mix). - Creating and implementation of the media plan - media buying, showcasing the construction and architect magazine “Modul“, the industry magazine “Industrija“ and the construction catalogue “Construction guide”. - Internet marketing with website content creating. - Organizing and preparing of propaganda materials. - Customer care activities and sales improving - developing of case studies and polls, client data base updating, mass-mailing and organizing of workshops and presentations for the clients. - Event project management: • exhibitions events: South East Europe Belgrade Building Expo (UFI) 2008, International Belgrade fair of football a

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Project Event Coordinator, PR manager

Lets wake up IT Serbia

Oct 2007 - Dec 2008 (1 year 3 months)

 Project coordinator - in collaboration with the People's office of the president of Serbia, collecting donations and coordinating the project “Probudimo IT Srbiju“(Let's wake up IT Serbia) with hardware, software and Internet user packages for 200 of the most rundown elementary schools in Serbia.  PR manager - promotion of the donation action at the event for the encouragement and implementing of the corporative initiative “Zlatno seme za lepši život u Srbiji“(Golden seed for better life in Serbia), 6-7.12. 2007 Novi Sad, Serbia.

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Marketing, Event and PR Manager

Mikro PC World

Aug 2007 - Dec 2007 (5 months)

- Media buying – organizing and selling of the advertising space in the magazine and on the magazine web-portal, monitoring of the graphics creation of marketing materials, budget planning, creating and execution of the media plan. - Promotion - showcasing the magazine and publications (jingles, video clips, TV spots), preparing propaganda materials. - Internal and External PR activities - organizing press conferences, press and media clipping. - Event management - organization of company exhibition appearances, monitoring of stand preparations, content and total exhibition budgeting. • exhibitions events: 52nd International Belgrade book fair 2007, 13th International Novi Sad book Fair 2007. - Clients: Microsoft, Logitech, Samsun

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Project Event Coordinator

IT Globus

Aug 2007 - Nov 2007 (4 months)

IT Globus 2007, Belgrade, Serbia Serbian IT award Organization of the unique event, IT awards in Serbia. Coordinating event sponsors, media plan, press conference organization, press clipping, organization of an event that hosted 200 guests at the Hyatt Regency hotel in Belgrade with big media coverage.

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Operations Manager

Cyrillic Software Inc

Aug 2005 - Aug 2007 (2 years 1 month)

 Marketing and CRM manager – development of marketing plan and reports, selective and continuous following of the media, organizing/monitoring of the graphics creation of marketing materials, budget planning, following the flow of advertising and its influence on sales, full customer service, coordinating with the project management team.  Project coordinator - organizing/monitoring the development of Websites, Web-applications, e-commerce and custom software, for the American and Serbian markets. Software testing and team coordination.

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HR Manager

Cyrillic Software Inc

Mar 2005 - Aug 2005 (6 months)

New job candidates recruiting: job advertising creating, candidate's resumes selection, testing, job interview conduction, assistance to the selected candidates for their adaptation in the new job environment.

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Office manager

Cyrillic Software Inc

Dec 2004 - Mar 2005 (4 months)

Opening of the company, administrative responsibilities, foreign correspondence, daily office activities and team coordination.

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