Brian Tervo
About
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Chief Executive Officer
Boston, Massachusetts, United States
Résumé
Jobs
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Board MemberGreatHornOct 2022 - Apr 2023 (7 months)Exciting high-growth venture-backed email security company, based in Boston MA, focused on solving phishing, credential theft, malware, ransomware, and business email compromise for cloud email platforms. Named a Gartner Cool Vendor, RSA Innovation Sandbox finalist, Infosec Awards Cutting Edge winner.- Chief Executive OfficerThirdChannelNov 2020 - Current (5 years 9 months)Honored to lead ThirdChannel, Needle and Linc companies following the acquisition by Stagefund private equity in November 2020. Successful exit of ThirdChannel Digital division (Needle and Linc) to Capacity in September, 2024.
- President and Chief Operating OfficerThirdChannelFeb 2016 - Nov 2020 (4 years 10 months)Supported and cultivated an entrepreneurial, diverse workforce of 50 full time resources and thousands of contract professionals who: - help our customers execute and manage retail workforces - use mobile data to understand customer and retail storefront experiences (CX) - use their amazing skills to execute work and positively impact some of the most innovative brands across their physical store channels. My day-to-day efforts ensure that our staff work as one to sell, scale, develop and deliver an expansive SaaS platform used by major retailers, brands and tens of thousands of independent contractors across the US and Canada. Formula for success: Ö superior combination of SaaS and automated service delivery methods Ö capabilities,
- Chief Operating Officer - TIE Kinetix Worldwide OperationsTIE KinetixMar 2012 - Feb 2016 (4 years)TIE Kinetix, NV. (AMS:TIE), Exited to SPS Commerce (NASDAQ:SPSC) in 2023 I led the integration of several acquisitions pre and post IPO and held several North American and Global strategic roles. Transformed a dozen different independently managed subsidiaries into a top industry analyst recognized SaaS leader in the B2B integration, eCommerce and Partner Relationship Management (PRM). Personally spearheaded numerous integrations and spin-offs generating operational and strategic growth capital. Formula for success: Ö built a culture based on strong values, transparency and meaningful communications that unified and connected teams as we performed our work and scaled our staff Ö used a continuous stream of customer, market, competitiv
- Board of DirectorsInternet Content Syndication CouncilOct 2011 - Nov 2016 (5 years 2 months)
- President & Chief Executive OfficerTIE Commerce IncMar 2008 - Feb 2016 (8 years)
- Chief Operating OfficerTIE Commerce IncJan 2007 - Mar 2008 (1 year 3 months)
- DirectorTIE Commerce IncMar 2002 - Jan 2007 (4 years 11 months)
- SergeantUS ARMYFeb 1997 - Feb 2003 (6 years 1 month)- USARNG Platoon Sgt. Fire Direction - A-BTRY 1/102 FA - Numerous decorations and awards - Veteran of Operation Enduring Freedom
Education
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- NBS, Business Administration - Management, Business Administration - ManagementNashoba Regional High School
- BS, Business Administration - Management, Business Administration - ManagementNortheastern University
Publications
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- 7 CEOs Give Advice to First-TimersForbesOct 2014“There are absolutely no free lunches in being a first-time CEO,” says Alan Knitowski, CEO of Phunware , in answer to my question for the third and last installation of this CEO advice series, “What advice would you give to professionals about to take on the CEO role for the first time?” He sums up the challenge for new CEOs nicely. Rookie CEOs have less time than ever to show results, with little to no on-the-job training. Getting input from current and former CEOs is invaluable. The answers from our seven intrepid tech CEOs focus on the importance of establishing two-way honesty and transparency, building a business for the long haul, listening more than you speak, choosing and committing to a leadership model, and knowing what you are ge
- 7 CEOs Weigh In: What Surprised You Most About The CEO Role?ForbesSep 2014My mission as a long-time CEO is to help both current and aspiring chief executives better prepare for and execute the role, and is the reason I wrote my new book just released today: “The CEO Tightrope: How to Master the Balancing Act of a Successful CEO.” In that spirit, I asked seven current chief executives to give advice to first-time CEOs. I received so much great input from them that I’ve made this into a three-part series. This first article gives their answers to the question: What surprised you most about the CEO role when you began your first CEO job?
- CFueling the Sales Funnel: How to Keep the Leads ComingChannel Partners OnlineSep 2014In today’s connected world, lead generation tactics may have changed, but the importance of building leads to fuel the sales funnel remains the same. To meet that need, companies must ensure that content is accurate, current and effectively shared across the entire partner channel. Effective distribution of content is today’s must-have for marketing and sales teams, and it is an important key to keeping the sales funnel fueled and revenue streams flowing.
- 7 CEOs Reveal Lessons Learned as a Chief ExecutiveForbesSep 2014In my last article, seven technology CEOs divulged what surprised them most about the CEO role when they first got to the chair (see this post to read their bios as well). In this second part of my three-part series, our seven CEOs answered this question, “What lessons have you learned from your current or previous CEO role(s)?” Their advice ranges from being nimble and adaptive to cultivating teamwork to never stop fundraising, among many others.
- TChannel Marketing Perspective: Crowning your content kingTFMA InsightsAug 2014We’ve all heard it from agencies, marketers and industry experts: “Content is King.” But, what does this now common phrase really mean for marketers? Content is becoming increasingly important as more potential customers trust in online reviews and web content to educate themselves before even thinking to contact sales. They’ve likely invested time reading whitepapers, watching videos, perusing LinkedIn recommendations and doing Google searches to get a short-list and do a basic cost-benefit analysis.
- T5 Tips to Enhance Marketing Efforts for Channel PartnersTFMA InsightsMay 2014Developing a high-quality marketing program takes time. It involves juggling a large volume of demand generation efforts, including composing email blasts, increasing website conversion rates and updating social media accounts to build awareness and boost the sales funnel. Add in managing the various marketing collateral and initiatives from all of your channel partners, and you’ve got quite a bit of work cut out for yourself. Executing successful channel marketing initiatives in the partner network is certainly challenging. The more synced up you are with the channel community and the end-user, in general, the more efficiency you’ll see across your campaigns. In fact, taking the time to work closely with partners for marketing purposes can
- CAre You Optimizing Social Media For Your Channel?Channel Marketer ReportApr 2014Don’t drive leads away from partners: Sending out Twitter messages through a partner community can give you access to a much wider follower base, increasing your audience exponentially! But sharing marketing content that links your partner’s audience away from their web sites could reduce the overall effectiveness of your channel demand generation programs. Look to individualize social messages that redirect to the social user to branded content within the partner site. The conversation you start can be surrounded by the value that your partner community brings and partners will see visible results with more leads looking to continue the discussion.
- MTIE Kinetix Recognized in Inaugural Gartner Magic Quadrant for Integration BrokerageMarket WatchApr 2014The TIE Kinetix Integration SaaS Platform helps to solve some of the most pressing challenges and priorities of businesses today: -- Reducing the total cost of ownership for business processes throughout the supply and demand chain -- Higher corporate performance - Increase of collaboration and business intelligence with partners, distributors, resellers, retailers and consumers -- Reducing complexity - the increase of cloud service and technology providers has made the process of integration extremely challenging and costly -- Driving new lines of revenue, brand awareness and sales conversion -- Reduction of risk around core E-Commerce processes and conducting business over the internet
- MTIE Kinetix Receives ISO 27001:2013 Certification for Information Security ManagementMarket WiredMar 2014BURLINGTON, MA--(Marketwired - Mar 18, 2014) - TIE Kinetix, (NYSE Euronext: TIE), a Software-as-a-Service (SaaS) provider of E-Commerce and Channel Marketing solutions, today announced that the organization is the first cloud-based E-Commerce solution provider to be awarded ISO 27001:2013 certification for information security management. The certification confirms that all sensitive customer and partner information is secured and managed at the highest level.
- BGazing into the Channel Marketing Crystal BallBusinessCommunityFeb 2014