Katie Eckstrom

Jobs 0% verified

Director of Marketing

Plugable

Jan 2018 - Apr 2024 (6 years 4 months)

Responsible for Plugable's ecommerce go-to-market strategy across all global marketplaces and channels ensuring we evolved with business trends and technological advancements. Built a comprehensive in-house marketing department, including Marketplace, Channel, Creative, and Content teams.
VP, Marketing

Plugable

Aug 2017 - Current (9 years)

Plugable is a global electronics company and one of the top five brands globally for docking stations. We combine the latest technology with years of customer feedback to create better products and provide a new take on customer service that sets Plugable apart in the tech industry. I oversee the marketing department with a strategic focus on brand elevation, innovation, and creating a better customer experience. I am responsible for guiding our brand narrative and ensuring our marketing efforts resonate deeply with our target audience, fostering brand loyalty and engagement.
Marketing Specialist

Plugable

Aug 2017 - Jan 2018 (6 months)
Marketing Coordinator

Soccer Shots Franchising

Apr 2017 - Aug 2017 (5 months)

First regional marketing employee for a premiere regional children’s soccer program with best-in-class coaching, curriculum and communication. Developed a marketing strategy to increase the startup’s brand awareness and drive sales for a 91% YOY revenue growth.
Social Media Intern

The Mine

Jun 2016 - Sep 2016 (4 months)

Managed all social media platforms, including daily monitoring, posting, and content development that had a reach of over 220,000. Increased customer engagement on our main social media platform by 243% and following by 53% in under 3 months.
Representative and Brand Marketing Specialist

Forge Graphic Works Inc

Mar 2016 - Jun 2016 (4 months)

Education 0% verified

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