Topher Stephenson

Vice President Product Marketing

Demandbase

Oct 2025 - Current (1 year)

Senior Director Product Marketing

Demandbase

Jan 2025 - Nov 2025 (11 months)

Senior Director of Product and Partner Marketing

Drata

May 2024 - Jan 2025 (9 months)

Interim Vice President of Marketing

Drata

Mar 2023 - Aug 2023 (6 months)

Head of Product and Partner Marketing

Drata

Jul 2022 - Jan 2025 (2 years 7 months)

Director of Marketing Strategy

ServiceTitan

Aug 2021 - Jul 2022 (1 year)

At ServiceTitan, I spearheaded the launch of our construction vertical, expanding our market reach and further solidifying our position as a comprehensive solution for the trades industry. Key achievements include:
• Led the successful launch of ServiceTitan's construction vertical, opening up a new market segment and driving significant revenue growth.
• Optimized the Ideal Customer Profile (ICP) and ICP discovery process, resulting in more targeted marketing efforts and improved customer acquisition rates.
• Pioneered a new vertical exploration program, enabling systematic identification and evaluation of potential market opportunities.
• Developed and implemented a streamlined Go-To-Market planning process, enhancing

Director of Product Marketing

MyCase

Feb 2021 - Jul 2021 (6 months)

As the inaugural PMM leader at MyCase, I spearheaded initiatives that enhanced our market differentiation and streamlined our go-to-market approach:
• Established a robust Competitive Intelligence program, providing critical insights that informed product development and sales strategies.
• Crafted compelling Messaging and Positioning frameworks, aligning our brand voice with market needs and differentiating our offerings in a crowded marketplace.
• Optimized the Go-to-Market process, improving cross-functional collaboration and accelerating time-to-market for new products and features.

Group Product Marketing Manager

Intuit

Jan 2020 - Feb 2021 (1 year 2 months)

Group Product Marketing Manager | Revenue Growth Strategist
At Intuit, I led a high-performing team of Product Marketing Managers, driving exceptional growth for TurboTax Live:
• Spearheaded all monetization efforts for TurboTax Live, achieving revenue growth at 150+ index and establishing it as the fastest-growing vertical at Intuit.
• Owned and optimized the product and pricing page, significantly improving conversion rates and average revenue per user.
• Strategically designed and implemented expansion moments within the application, maximizing upsell opportunities and enhancing user experience.
• Led a team of PMMs, fostering a culture of innovation and data-driven decision-making.
• Collaborated closely wi

Senior Product Marketing Manager

Intuit

Jun 2018 - Jan 2020 (1 year 8 months)

TurboTax Live - Assisted Tax Team

Manage Product Marketing strategy to scale TurboTax Live, the fastest growing product offering at Intuit. I lead shopping & in-product upgrade customer experiences as well as pricing, offering portfolio, and new product development strategies. Responsible for business KPIs including; start rate, start mix, attach, conversion, and ultimately total revenue/units for TurboTax Live.

Key Initiative:
Led strategy and implementation for transition of TurboTax Live lineup from a single entry SKU to a complexity based 4 SKU lineup. This included pricing, naming and experience design for the TurboTax.co

Senior Marketing Manager

Intuit

Jul 2017 - Jun 2018 (1 year)

Customer Strategy and Analytics Team
Developing new to Intuit strategy function and team within TurboTax Analytics group. Specializing in creating deep customer empathy through data analytics, predictive modeling, and user research. Translating customer insights into product features, monetization opportunities, and go to market plans.

Responsibilities Include:
- Team Leadership
- Retention Go-to-Market Strategy
- Customer Segmentation and CLV Strategies
- CRM/Risk Modeling
- Product Marketing
- SQL/Tabeau
- Innovation Catalyst

Currently completing certificate coursework in Business Intelligence at UCSD to enhance analytics skills (SQL, Tableau, & Predictive Modeling)

Marketing Manager

Intuit

Feb 2014 - Jul 2017 (3 years 6 months)

Business and Marketing Strategy Team
Led GTM strategies for key customer segments including Latino, LGBT, and Low Income. Managed agency relationship and creative development for offline (TV, Radio), online (SEO, PPC, Content, etc...) as well as product and care enhancements. Built Latino community relations function, community event marketing, and influencer partnership through Latino Advisory Group. Led multi-agency RFP with SRI for world class Latino Agency partner including ultimate selection and onboarding. Success of Latino Strategy led to the growth of my team where I recruited, hired, and managed new Associate Marketing Manager.

Responsibilities Include:
- Team Leadership
- Go-to-Market Strategy
- Age

Associate Marketing Manager

Intuit

Sep 2012 - Feb 2014 (1 year 6 months)

Business and Customer Strategy Team
Core responsibility building Latino Marketing Function from initial idea to multimillion dollar revenue contributor. Also responsible for competitive intelligence efforts including channel monitoring, reporting, and business modeling.

Responsibilities Include:
- Go-to-Market Strategy
- Agency Managment
- Digital Marketing
- Partner Influencing
- Data Analysis & Modeling
- Customer Research

MBA Marketing Intern

Intuit

Jun 2011 - Aug 2011 (3 months)

Marketing Segmentation Team
Project based MBA summer internship focused on Latino marketing strategy. Developed data based business case supporting investment in multicultural marketing. Created integrated marketing roadmap for a tiered rollout of long-term strategy.

Project recommendations were accepted and integrated into 3yr business strategy.

Group Manager I

AnheuserBusch InBev

Sep 2005 - May 2010 (4 years 9 months)

Jacksonville Production Brewery

Managed a team of 30+ brewers and technicians to deliver high-quality beer with consistency and integrity. Led through ownership transition to In-Bev group including deep head-count, operations, and resource management changes. Key achievements were building a resilient world class brewing staff that embraced additional responsibility through transition. As well as bringing to market Land Shark Lager in partnership with Margaritaville.

Responsibilities Include:
- Team Leadership
- Transition Leadership
- Root Cause Analysis
- New Product Creation
- Operations and Quality Control
- Training, Coaching, and Discipline

Group Manger II

AnheuserBusch

Sep 2004 - Sep 2005 (1 year 1 month)

Research Pilot Brewery

Team member on undergrad rotational development program within Anheuser-Busch 10 barrel research brewery. Learned brewing by doing: created recipes, measured grain, pitched yeast, bottled beer, and cleaned tanks by hand. Partnered closely with brand managers and brew masters to create new products including the now famous Shock Top brand. The program was focused on creating master brewers who would transition into leadership positions at one of 12 production breweries across the US.

Responsibilities Include:
- New Product Development
- Equipment Maintenance and Troubleshooting
- SOP and Operational Standard Development

Topher Stephenson

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Topher Stephenson

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