Rachel Lim

Rachel believes that Love, Bonito is not just in the business of fashion, but ultimately in the business of women. She is an avid self-starter whose mantra to live life on the edge has propelled her and Love, Bonito to the forefront of the regional fashion industry.

Having started her own fashion business online at 19 and when e-commerce was at its infancy, Rachel seized the opportunity to revolutionise the spheres of online retail, redefining the fashion scene in Singapore and impressively growing her $500 blogshop outfit into a multi-million dollar International label. Using her experience and journey, Rachel continues to create incredible impact with a community of inspirational and empowering women worldwide through RachReflects; using her voice and her innate ability to engage, relate and connect with women, to amplify Love, Bonito female empowerment values.

Rachel has spoken and headlined at TEDx, the Asia Retail Leaders Conference, the Great Women of Our Time Forum, the Future is Female conference, the Her World Young Women Achiever Forum. She is passionate about female empowerment and building communities.

She was honoured by Forbes as Asia's 30under30 in 2016 and Asia's Most Influential by TatlerAsia in 2021, 2022, 2023 & 2024.