Director, Product Marketing
Virgin Pulse
Jan 2020 - Mar 2021 (1 year 3 months)
Responsible for the formulation of strategic marketing priorities, positioning and brand/product integration to launch a new vertical for the organization. In addition, create and drive Virgin Pulse’s messaging, content creation, go-to-market and enablement across various broader portfolio solutions. Serve as the go-to expert on all things related to portfolio solutions, health plans and consultant relations verticals. Collaborate with senior leadership, product management, sales, marketing and other stakeholders to bring new products to market and articulating what makes Virgin Pulse unique to drive business results.