Sidra Butt
About
Detail
Marketing Leader | Emerging Tech | Fulbright Scholar | Northwestern Alum | Mentor
San Francisco, California, United States
Résumé
Jobs
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Director, Global Head of Brand Marketing & SocialOKXJun 2025 - Current (1 year 3 months)- Director, Global Head of Brand & SocialOKXJun 2025 - Current (1 year 3 months)
- Director of Social & CommunityOKXJun 2023 - May 2025 (2 years)Lead and manage a team of +10 social media & content strategists, copywriters and designers along with +5 agency partners spanning across Asia (Hong Kong, Singapore), UAE, UK, EU, USA. Develop and lead a high visibility across-funnel influencer program. Partner with executive leadership to optimize their social media presence. Develop content strategy, campaigns & provide editorial reviews. Liaise with global growth partners & XFN teams for activating major tentpole moments. Includes McLaren, ManCity, Tribeca, Uniswap, Polygin, TikTok, X, Meta.
- Head of Social & CommunityOKXJul 2022 - Jun 2023 (1 year)Acquire, grow and engage a global community of crypto traders and enthusiasts in key priority markets including USA, UK, LATAM, Australia, Turkey. Partner cross functionally with PMM, brand, event, partnership teams to build a crypto future and bring brand moments to life.
- Brand Marketing ManagerCoinbaseJul 2021 - Jul 2022 (1 year 1 month)Led brand marketing across crypto native, web3 devs & institutional investors as part of the integrated marketing team. Led strategy, creative, GTM execution for various P0 tv ads, OOH, events, social media content. Managed multiple agency partners including Accenture Interactive & The Martin Agency.
- Growth Marketing ConsultantYandexFeb 2020 - Jun 2021 (1 year 5 months)Consulted on growth marketing for Yandex launch in America. Responsible for go-to-market and new user acquisition across X, TikTok, Instagram, Reddit, Quora, Email, Search. Helped oversee development and implementation of new lifecycle campaigns and workflows to support student acquisition, retention and engagement.
- Sr. Social Media ManagerBloomtechSep 2018 - Feb 2020 (1 year 6 months)Y Combinator startup; raised $122 Million in venture capital. Led brand marketing, social media, and content to grow community, advocacy & new student acquisition. Managed partnerships with Hired, Divvy, Lesbians Who Tech, The Mom Project, Modern Health.
- Strategy DirectorOgilvyJan 2017 - Sep 2018 (1 year 9 months)Led digital marketing, content strategy & lifecycle for global clients: Nestlé and Coca Cola. Partnered on marketing campaigns with Facebook, Instagram, Google, and Snapchat. Managed and build a team of eight social media strategists and community managers across six countries. Increased client revenue by 3x.
- Associate Director Of StrategyOgilvyApr 2015 - Dec 2016 (1 year 9 months)
- Social Media InternUnited NationsJun 2014 - Sep 2014 (4 months)Worked on UN Women website, social media channels, SEO, community management, blog, campaign reporting. Contributed to the #HeForShe campaign for Emma Watson.
- Sr. Marketing SpecialistBramerz DigitalAug 2012 - Jun 2013 (11 months)Worked on public relations, digital media and integrated marketing. * Won Asia-Pacific Campaign Award 2011 for Lipton * Helped launch Dove’s #RealBeauty strategic platform in Pakistan
- Marketing SpecialistBramerz DigitalJan 2011 - Jul 2012 (1 year 7 months)
Education
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- Master of Science (MS) in Integrated Marketing Communications, Specialization in Digital Marketing & Strategic CommunicaNorthwestern UniversityJan 2013 - Dec 2015 (3 years)
Projects (professional or personal)
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- MMarketing for Northwestern Content Strategy MOOC on CourseraJun 2014- Conducted competitor analysis and established brand positioning - Identified the passion and trigger-event market for Content Strategy MOOC - Conducted social monitoring in Radian6 and tracked down the social location of active consumers - Developed an empowering concept and a go-viral plan on social media to build an online community of engaging consumers - Projected the budget, calculated the break-even point and ROI for the first year
- CChicago International Film Festival Awareness CampaignMay 2014- Delivered strategic insights to help the CIFF increase brand awareness among millennials - Developed creative tactics to increase awareness, attendance, and long-term loyalty
- SSocial Media Marketing for Northwestern Content Strategy MOOC on Coursera- Conducted competitor analysis and established brand positioning - Identified the passion and trigger-event market for Content Strategy MOOC - Conducted social monitoring in Radian6 and tracked down the social location of active consumers - Developed an empowering concept and a go-viral plan on social media to build an online community of engaging consumers - Projected the budget, calculated the break-even point and ROI for the first year
- CChicago International Film Festival - Brand Awareness Campaign- Delivered strategic insights to help the CIFF increase brand awareness among millennials - Developed creative tactics to increase awareness, attendance, and long-term loyalty
Awards
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- CCannes Grand PrixJun 2022
- EEffie Awards - Innovation & Efficiency SilverEFFIEAug 2018
- UFulbright ScholarshipUnited States GovernmentSep 2013