Steve Hawn

Chief Executive Officer

Jacent

Jul 2021 - Current (5 years)

Chief Operating Officer

Jacent

Sep 2020 - Current (5 years 10 months)

President of Global Licensing, Senior Vice President Corporate Strategy&Business Development,

Hallmark Cards

Sep 2015 - Dec 2019 (4 years 4 months)

Developed enterprise strategy to optimize the total business portfolio. Created and led global licensing strategy to increase brand licensing, revenues, and led efforts to secure major new customer agreements. +$250mm P&L accountability. CORPORATE STRATEGY DEVELOPMENT • Collaborate with the executive team to develop enterprise portfolio strategy and key business segment strategies. • Frequent presenter at Board of Director meetings • Assess market needs and trends to determine the portfolio mix. • Facilitate strategy development for the digital business model. • Perform due diligence and identify potential buyers for divestitures. • Develop transition strategies for new divestitures. STRATEGIC PARTNERSHIP DEVELOPMENT | NEW BUSINESS DEVE

Senior Vice President Finance and Strategic Planning

Hallmark Cards

Oct 2009 - Sep 2015 (6 years)

Developed business strategy for Hallmark North America, largest business segment, with accountability for the multi-million dollar subsidiary portfolio. Led business development initiatives, licensing acquisitions, key customer contracts, finance, and a 10-member leadership team overseeing 500+ indirect reports. STRATEGIC PLANNING | GROWTH STRATEGIES • Designed and implemented a portfolio growth strategy to expand Hallmark’s business emphasizing new growth paths within existing channels and customers. Resulted in 2x overall improvement in business profitability. PARTNERSHIP & BUSINESS DEVELOPMENT • Created strategy and led the process to acquire complete business from a large retailer with thousands of new locations in the U.S. and

President of Licensing

Hallmark Cards

Jan 2009 - Dec 2019 (11 years)

President of Licensing reporting to the CEO of Hallmark, oversee the acquisition strategy and business development of licensed content from major licensors and entertainment companies including Disney, Warner Bros., NFL, and MLB. Manage two presidents and their organizations.

Senior Vice President, General Manager Greeting Card Business

Hallmark Cards

Jan 2005 - Oct 2009 (4 years 10 months)

Led company's largest business segment, (40k plus customer accounts, 50k plus SKU’s) and 10 largest North American subsidiaries. Overall P&L accountability of +$1.5 billion. LED INNOVATION AND GROWTH STRATEGIES • Designed and Implemented a transformational growth strategy reversing the 5-year decline in revenue and profit. • Created and implemented innovation-focused product development capability. New products accounted for majority of revenue growth. Established growth “platforms” to drive sustainable growth. • Strengthened key customer relationships. Developed customized solutions to align more closely with customer strategies. • Leveraged analytics and deployed customer-specific commercialization strategies to build barriers again

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