Sina Farzaneh

VP of Marketing

TrueNAS

Apr 2026 - Current (4 months)

Leading marketing for TrueNAS, the world's most popular storage platform - relied on by millions of users and more than 60% of Fortune 500 companies. Building pipeline through community-led growth and challenger positioning, competing against legacy vendors like Dell, HPE, and NetApp.

Head of Marketing

TrueNAS

Apr 2024 - Apr 2026 (2 years 1 month)

Leading marketing for TrueNAS, the world's most popular storage platform - relied on by millions of users and more than 60% of Fortune 500 companies. Building pipeline through community-led growth and challenger positioning, competing against legacy vendors like Dell, HPE, and NetApp.

Partner and Technology Advisor

Kno Global

May 2020 - Apr 2024 (4 years)

Kno Global boosts employee engagement and realtime issue monitoring in factories. Developed the SaaS solution that engaged 100,000+ workers across Asia for customers like Target, Amazon, Decathlon, Marks & Spencer, and Varner.

North Asia Regional Council

Entrepreneurs Organization

Jun 2019 - Jun 2021 (2 years 1 month)

The Entrepreneurs' Organization (EO) is a global, peer-to-peer network of more than 14,000 influential business owners focused on learning and growth, offering members access to educational events, mentorship opportunities, and community support. I served as the Shanghai’s chapter membership director, president, then served for 3 years on the Regional Council.

Entrepreneur In Residence (EIR)

Orbit Ventures

Jun 2018 - Dec 2023 (5 years 7 months)

Orbit Startups (formerly Chinaccelerator) is part of SOSV—one of the world's most active investors—dedicated to accelerating startups targeting emerging markets with mentorship, resources, and a global network. Served as EIR specializing in enterprise sales, retention, and customer engagement.

President (EO Shanghai)

Entrepreneurs Organization

Jun 2018 - Jul 2019 (1 year 2 months)

Co-Founder

Pullpath

Feb 2016 - Current (10 years 6 months)

Pullpath enhances brand and team communication through gamified interactions. Launched a SaaS product used by global brands like Heineken and Unilever, growing to 50+ enterprise and SMB clients.

Co-Founder and CEO

Pullpath

Feb 2016 - May 2024 (8 years 4 months)

Built SaaS community engagement platform serving enterprise and SMB clients including Danone, Unilever, Philips, Pernod Ricard, Heineken, and Shiseido. Enhanced brand and team communication through gamified interactions powered by behavioral psychology principles.

Professor Of Marketing

Fudan University

Jan 2010 - Dec 2010 (1 year)

Taught the Integrated Marketing Communications course at Shanghai's most prestigious university. Course enrollment grew by 200% to 115 students.

Professor Of Marketing

Fudan University

Jan 2010 - Dec 2010 (1 year)

Taught the Integrated Marketing Communications course at Shanghai's most prestigious university. Course enrollment grew by 200% to 115 students.

Co-Founder and COO

Advocacy aka Advocaci

Dec 2009 - Jan 2016 (6 years 2 months)

Built word-of-mouth advocacy engines at massive scale - engaging 1M+ consumers across 20 countries for Fortune 500 brands including L'Oreal, Unilever, P&G, Heineken, and Diageo. As COO, led operations, technology, and execution for this award-winning marketing agency that transformed customers into brand advocates through gamified engagement and systematic micro-influencer strategies. Pioneered community-to-pipeline approaches that generated measurable brand value and revenue impact for the world's largest consumer brands. Exited in 2016.

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Creative Director

ActSocial formerly Wildfire

Jan 2009 - Dec 2010 (2 years)

Wildfire is Asia’s first word-of-mouth marketing agency. Led campaign operations, including creative and strategy development, to drive brand awareness and market penetration across cities in China via thousands of brand ambassadors for global customers like Purell, Kraft Foods, and Campbell’s Soup.

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Marketing Director

EyeBuyDirectcom

Jan 2007 - Dec 2008 (2 years)

EyeBuyDirect.com is a leading online retailer of prescription eyeglasses, one of the fastest growing company in the space. I led demand generation and community engagement.

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Community Marketing Manager

Silicon Optix

Jun 2004 - Dec 2005 (1 year 7 months)

Silicon Optix is a leading semiconductor company, known for its groundbreaking video processing technology that redefined industry standards and attracted major industry players like Sony, Toshiba, and Samsung. I led the grassroots marketing strategy that earned it 9 industry awards.

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