Jim Payne

Jim Payne

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Head of Product Marketing
Denver, Colorado, United States

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Jobs verified_user 0% verified
  • Cohere
    Head of Product Marketing
    Cohere
    Oct 2024 - Current (2 years 1 month)
  • RingCentral
    Director of Product Marketing | Customer Experience
    RingCentral
    Mar 2024 - Oct 2024 (8 months)
    Led GTM for RingCX, RingCentral's new AI-powered Contact Center offering.
    Crafted messaging framework for product for the development of brand themes, campaigns, and programs
  • Dialpad
    Director of Product Marketing
    Dialpad
    Jul 2022 - Mar 2024 (1 year 9 months)
    Led GTM for AI Contact Center, growing Contact Center into Dialpad’s flagship product
    Built and launched ROI modeling tools for Sales & Demand Generation
    Keynote/Session speaker on AI driven CX transformation at CC&E, Gartner, CCW, Field Marketing, and Analyst events
    Spearheaded “12 Months of AI” marketing campaign driving AI adoption for Contact Center
    Launched new Contact Center Pricing & Packaging
  • Sift
    Sr. Manager, Product Marketing
    Sift
    Jan 2019 - Jul 2022 (3 years 7 months)
    Led GTM for Enterprise growth
    Controlled all pricing strategy, packaging, grant of authority, and COGS modeling for full product suite
    Launched value-selling sales motion with ROI modeling tools in Excel and in Ecosystems
    Deployed technical knowledge base for sales and SE teams in Conveyor
    Performed SAM/TAM analysis for core products
    Initiated customer profitability analysis for right-sizing and upsell initiatives
    Developed “margin-decay” profitability curve for machine-learning profit modeling
  • RingCentral
    Senior Product Marketing Manager
    RingCentral
    Sep 2016 - Dec 2018 (2 years 4 months)
    Led GTM for Office, RingCentral's flagship product line
    Developed TCO/ROI tools for sales engagements
    Created relevant thought leadership and product content as part of GTM activities
    Spearheaded practitioner session track for ConnectCentral, RingCentral's user conference
    Worked intensively with customers and sales to define buyer personas and customer journey maps
    Spoke on company and products at key industry and field marketing events for audiences up to 300
    Formulated sales campaigns in conjunction with cross functional teams
    Worked closely with product and enablement teams to create relevant internal and customer enablement on RingCentral's core product offerings
  • RingCentral
    Product Marketing Manager
    RingCentral
    Jan 2015 - Sep 2016 (1 year 9 months)
    Managed RFP Response team coordinating custom proposals for large clients in response to RFPs
    Led TCO analyses for large clients to provide bottom line justification for cloud migration
    Spearheaded sales enablement initiatives with messaging and talk tracks for 300+ sales people
    Performed win/loss analysis programming on a quarterly basis for product and sales improvement
    Conducted pricing analysis and pricing recommendations for new and current offerings
    Completed MRDs and GTM plans for various revenue driving initiatives
    Developed sales/marketing collateral including competitive battlecards, whitepapers, and sales presentations
    Assisted in Gartner Magic Quadrant submittal resulting in leadership position
  • RingCentral
    Account Executive
    RingCentral
    Jul 2013 - Dec 2014 (1 year 6 months)
    Top performer promoted from technical sales role to Product Marketing team
    140% of lifetime quota achieved
    Conducted technical sales trainings for new hires
    Developed best practices for engagement and Salesforce systems
  • BOULD LLC
    Director of Marketing
    BOULD LLC
    Mar 2012 - Jul 2013 (1 year 5 months)
    Created overall marketing strategy leading to expanded operations from 2 to 8 states
    Developed sales and product messaging from infancy
    Implemented prospect engagement strategy leading to 40% increase in opportunities
  • RRC Associates
    Research Analyst
    RRC Associates
    Mar 2011 - Mar 2012 (1 year 1 month)
    Coordinated proposal responses for clients in response to RFPs
    Coordinated up to 8 projects simultaneously for a mix of local and national accounts
    Oversaw execution of ad testing studies
    Led research team for traffic efficiency study
    Redesigned the National Ski Areas Association final season reporting, cutting report assembly time by 10%
    Performed detailed statistical analysis in SPSS and Excel
Education verified_user 0% verified
  • University of Colorado Boulder
    Bachelor of Science (B.S, Marketing and Finance
    University of Colorado Boulder
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