Jim Payne

Head of Product Marketing

Cohere

Oct 2024 - Current (1 year 11 months)

Director of Product Marketing | Customer Experience

RingCentral

Mar 2024 - Oct 2024 (8 months)

Led GTM for RingCX, RingCentral's new AI-powered Contact Center offering. Crafted messaging framework for product for the development of brand themes, campaigns, and programs

Director of Product Marketing

Dialpad

Jul 2022 - Mar 2024 (1 year 9 months)

Led GTM for AI Contact Center, growing Contact Center into Dialpad’s flagship product Built and launched ROI modeling tools for Sales & Demand Generation Keynote/Session speaker on AI driven CX transformation at CC&E, Gartner, CCW, Field Marketing, and Analyst events Spearheaded “12 Months of AI” marketing campaign driving AI adoption for Contact Center Launched new Contact Center Pricing & Packaging

Sr. Manager, Product Marketing

Sift

Jan 2019 - Jul 2022 (3 years 7 months)

Led GTM for Enterprise growth Controlled all pricing strategy, packaging, grant of authority, and COGS modeling for full product suite Launched value-selling sales motion with ROI modeling tools in Excel and in Ecosystems Deployed technical knowledge base for sales and SE teams in Conveyor Performed SAM/TAM analysis for core products Initiated customer profitability analysis for right-sizing and upsell initiatives Developed “margin-decay” profitability curve for machine-learning profit modeling

Senior Product Marketing Manager

RingCentral

Sep 2016 - Dec 2018 (2 years 4 months)

Led GTM for Office, RingCentral's flagship product line Developed TCO/ROI tools for sales engagements Created relevant thought leadership and product content as part of GTM activities Spearheaded practitioner session track for ConnectCentral, RingCentral's user conference Worked intensively with customers and sales to define buyer personas and customer journey maps Spoke on company and products at key industry and field marketing events for audiences up to 300 Formulated sales campaigns in conjunction with cross functional teams Worked closely with product and enablement teams to create relevant internal and customer enablement on RingCentral's core product offerings

Product Marketing Manager

RingCentral

Jan 2015 - Sep 2016 (1 year 9 months)

Managed RFP Response team coordinating custom proposals for large clients in response to RFPs Led TCO analyses for large clients to provide bottom line justification for cloud migration Spearheaded sales enablement initiatives with messaging and talk tracks for 300+ sales people Performed win/loss analysis programming on a quarterly basis for product and sales improvement Conducted pricing analysis and pricing recommendations for new and current offerings Completed MRDs and GTM plans for various revenue driving initiatives Developed sales/marketing collateral including competitive battlecards, whitepapers, and sales presentations Assisted in Gartner Magic Quadrant submittal resulting in leadership position Crafted messaging and positioning

Account Executive

RingCentral

Jul 2013 - Dec 2014 (1 year 6 months)

Top performer promoted from technical sales role to Product Marketing team 140% of lifetime quota achieved Conducted technical sales trainings for new hires Developed best practices for engagement and Salesforce systems

Director of Marketing

BOULD LLC

Mar 2012 - Jul 2013 (1 year 5 months)

Created overall marketing strategy leading to expanded operations from 2 to 8 states Developed sales and product messaging from infancy Implemented prospect engagement strategy leading to 40% increase in opportunities

Research Analyst

RRC Associates

Mar 2011 - Mar 2012 (1 year 1 month)

Coordinated proposal responses for clients in response to RFPs Coordinated up to 8 projects simultaneously for a mix of local and national accounts Oversaw execution of ad testing studies Led research team for traffic efficiency study Redesigned the National Ski Areas Association final season reporting, cutting report assembly time by 10% Performed detailed statistical analysis in SPSS and Excel

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