Demi Giourgi
Demi Giourgi
About
Detail
Head of Digital Experience Operations and Digital Content
Kifisia, Greece
Experienced marketer, passionate advocate of positive employee experience (EX) and certified HR Business Partner, who has progressed from FMCG into Banking; currently capitalising on my strategic, project management and CX skills into engaging employees, and promoting healthy workplace culture.
Bringing these skills and 20year experience in marketing forward, I am excited about the potential to make a difference in the lives of employees and help companies through developing targeted communication, engagement and employer branding strategies with a focus on increasing employee satisfaction & well being.
The skills I transfer to employer branding, include:
▪️ Strategic and budget responsibility for unit performance and operational efficiencies, leading to significant cost optimizations within the Group Marketing, CX and Loyalty department of Piraeus Bank
▪️ In depth collaboration with talented advertising professionals, clearly articulating marketing plans, communicating concepts and translating marketing vision into practical applications
▪️ Customer journeys' support; utilizing key customer insights, designing impactful marketing campaigns and increasing customer experience
▪️ Customer insights team management, delivering recurring & ad hoc market research with agencies (customer satisfaction, ad pre-tests etc.); design & execution of in-house customer research (Voice of Customer)
▪️ Project and stakeholder management experience, working cross functionally with internal and external partners, consistently delivering quality outcomes.
Bringing these skills and 20year experience in marketing forward, I am excited about the potential to make a difference in the lives of employees and help companies through developing targeted communication, engagement and employer branding strategies with a focus on increasing employee satisfaction & well being.
The skills I transfer to employer branding, include:
▪️ Strategic and budget responsibility for unit performance and operational efficiencies, leading to significant cost optimizations within the Group Marketing, CX and Loyalty department of Piraeus Bank
▪️ In depth collaboration with talented advertising professionals, clearly articulating marketing plans, communicating concepts and translating marketing vision into practical applications
▪️ Customer journeys' support; utilizing key customer insights, designing impactful marketing campaigns and increasing customer experience
▪️ Customer insights team management, delivering recurring & ad hoc market research with agencies (customer satisfaction, ad pre-tests etc.); design & execution of in-house customer research (Voice of Customer)
▪️ Project and stakeholder management experience, working cross functionally with internal and external partners, consistently delivering quality outcomes.
