Performance Marketing Strategist with 6+ years of experience driving scalable growth through Google Ads, Meta Ads, and YouTube Ads across EdTech, coaching, and DTC brands. I specialize in paid acquisition, funnel optimization, and analytics-driven growth, managing campaigns with ₹5L+ daily budgets and $50K+ monthly ad spend while maintaining profitable performance
benchmarks.My background combines media buying execution with strategic thinking. Over time, I’ve evolved from campaign management into building scalable acquisition systems where audience targeting, creative testing, conversion behavior, and revenue performance work together. I’ve supported founder-led teams expanding into international markets including UAE and the Middle East, improving funnel efficiency and stabilizing CPL through structured
experimentation.Today my focus is simple: turning paid media into predictable growth systems. I analyze performance data deeply, test hypotheses before scaling, and optimize full-funnel performance rather than isolated campaign metrics. Whether scaling workshop funnels for coaching businesses or improving acquisition efficiency for DTC brands, my approach is always analytics-first and results-driven.Core strengths:• Performance Marketing Strategy across Google Ads, Meta Ads, and YouTube Ads• Paid Acquisition & Funnel Optimization for Coaching, EdTech, and DTC Brands• GA4, GTM, CRO, and A/B Testing for Conversion Growth• Campaign Scaling with Data-Driven Decision Making• Analytics-First Growth Systems focused on long-term profitabilityI’m passionate about working with growth-focused teams that value experimentation, numbers, and strategic thinking. Always open to connecting with professionals building scalable performance marketing systems.
